Not An Alvarez! w/ Driftwood Guitars The Tone Mob Podcast

In this conversation, Blake interviews Chris and Matt from Driftwood Guitars. This is an EXTREMELY YouTube driven episode. (Thanks Rhett Shull!)
As the Driftwood Guitars channel has grown, so has the guitar building business and we talk about their approach, how to balance the guitar building side with the video side, negative troll comments, mental health, and a whole lot more!
Head over to the Driftwood Guitars website HERE! https://www.driftwoodguitars.com/
And their YouTube HERE https://www.youtube.com/@DriftwoodGuitars
Takeaways

Building guitars was a hobby that turned into a business

YouTube played a significant role in growing their business and connecting with customers.

YouTube has revolutionized the guitar world, making it more accessible and exciting.

Balancing marketing/promotion work can be difficult, but it's necessary.

Chapters
00:00
Introduction and Background
01:58
Getting Started in Guitar Building
03:01
Transition to YouTube
06:02
The Impact of YouTube on the Business
08:08
The Evolution of YouTube and its Influence
09:31
The Growth of Guitar Podcasts
12:21
The Shift in YouTube's Perception
15:36
The Journey into YouTube
19:46
The Early Days of YouTube
20:45
Creating Quality Content
21:14
Finding Your Voice on YouTube
22:09
Listening to the Audience
23:08
The Power of Momentum
24:18
Discovering Your Niche
25:14
Analyzing Video Performance
26:09
The Importance of Thumbnails and Titles
27:11
The Viewer's Perspective
28:05
The Unpredictability of Video Success
29:24
Balancing Passion and Views
30:27
The Impact on Business
31:09
Expanding Reach and Sales
32:08
Direct Connection with Customers
33:09
Competition and Quality
34:27
The Power of YouTube Algorithms
35:51
The Work Behind the Scenes
38:47
The Balance Between YouTube and Guitar Building
41:27
The Path to Success
44:03
The Role of Luck and Algorithms
45:53
The Power of YouTube Collaborations
46:35
The Importance of YouTube for Creators
47:03
The Evolving Landscape of YouTube
47:55
Balancing YouTube and Guitar Building
48:23
YouTube as a Tool for Business Growth
50:15
Dealing with Negative Comments on YouTube
51:13
Developing Resilience through Online Criticism
52:47
Appreciation for the Online Creator Community
53:32
Final Thoughts and Shoutouts
56:26
Favorite Boss Pedals
59:06
Favorite Kind of Pizza
01:04:02
Closing Remarks
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