Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
PR without borders
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.
From team practicalities to VR client meetings, this may just be the PR agency structure of the future.
Stella and Brendon discuss:
The deeper audience understaning of always leading comms on the ground of the location you're targeting
The danger of communications existing in an echo chamber
What technology and processes it takes for a completely remote global PR agency to work
How Tyto hired, manages and motivates a remote team of comms professionals
Special Guest: Brendon Craigie .
Diversity in Public Relations
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'.
Stella and Sarah explore representation in Public Relations, from an inclusivity perspective on the communicators side but also our responsibility in truly understanding, connecting and relating to the public.
As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now on the advisory board of The Blueprint, which is part of BME PR Pro mentoring scheme.
The discussion explores:
Diversity and representation in Public Relations
How organisations can attract, retain and nurture diverse talent
How PR can truly connect and relate to the public
Ethics in communications & how much responsibility lies with practitioners vs. media and social platforms
Special Guest: Sarah Waddington .
Understanding public feeling part 2: Crisis Communications
The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.
With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.
In this episode Stella and Amanda discuss;
Why exploring risk is the best crisis preparation
Understanding how your communication is landing with the public during a crisis and post, in recovery
Who should be responsible for crisis communications
Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.
Special Guest: Amanda Coleman .
Understanding public feeling (part 1)
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.
Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.
In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.
He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies.
Wadds and I discuss:
How PR has understood target audience
How to understand the public, and not just the media that influences them
How it is possible to track public feeling
Where surveys, social and search listening fits into this
This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds
Special Guest: Stephen Waddington.
Share of voice or share of search?
'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors.
Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we're allowed access to.
At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers.
When I read the article, it struck me as a more sensible integrated way of looking at marketing success. However, I needed the help an expert to learn more!
In this episode I interview marketing attribution expert, Russell McAthy, founder of Ringside to help us learn more.
What 'share of search' is
How it considers consumer view over the brand marketing teams!
How all of the marketing activity affects it
How PR teams can explore it
If you do PR for a brand that also has lots of owned and paid marketing activity, this episode is for you.
Special Guest: Russell McAthy.
storytelling with data
Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast.
Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?
In one of my favourite interviews to date, Cole and I explore;
If naturally right-brain people can tell great data stories
We cover the Barcelona Principles 3.0 updates & how it’s possible to communicate outputs & outcomes visually
Why getting to know your report readers is SO important
And why starting with data is actually the wrong place to begin your measurement journey..
Special Guest: Cole Nussbaumer Knaflic.