Medical Spa Insider American Med Spa Association - AmSpa

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with storytelling expert and author Kindra Hall. They discuss her early experiences with storytelling, how she brought her storytelling expertise to businesses, and what attendees at Medical Spa Show 2024 will learn during her keynote presentation “Stories that Stick: The Irresistible Power of Storytelling.” Their conversation includes:
The challenge and opportunity of storytelling in business;
An overview of the actionable strategies she shares at Medical Spa Show;
How she discovered her talent for storytelling;
Finding and sharing the stories in organizations;
The process of transitioning to her career as a professional storyteller;
How the stories we tell ourselves influence our actions;
About Hall’s books and upcoming launch;
And much more!
Don’t miss Kindra’s keynote presentation on Friday, April 12 at Medical Spa Show 2024 as she kicks off the General Session. Register today to reserve your spot!

This week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes:
Measuring for accurate square footage and construction cost analysis;
Questions to ask yourself at the start of the real estate search;
Avoiding the trap of too-good-to-be-true cost estimates;
Evaluating your space for efficiency and profitability;
Finding ADA and city regulations before building;
Designing around your patient experience;
Negotiating your tenant improvement allowance;
And more!

This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Annie DePasquale, founder of Collaborating Docs. They discuss why she started connecting nurse practitioners (NPs) with a network of collaborating physicians and the compliance at its foundation. Their conversation includes:
The oversight required for many NPs to become entrepreneurs;
Dr. Annie’s path from Teach for America to medical school;
How it works to hire a collaborating physician;
Compliance, legal guidance and malpractice insurance;
The monthly fee for collaboration in aesthetic practices;
Requirements for the collaborating physicians;
And much more!

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, CEO of Growth99. They discuss how to use automated tools and data-driven design decisions to convert the traffic from your secondary location: your medical spa’s website. Their conversation includes:
Growth99’s new virtual consult technology;
The website as your digital practice;
Building a med spa website for today’s market;
Integrating websites with CRM and practice tools;
Common med spa website mistakes;
Pros and cons of website chatbots;
How to give your website a facelift;
Functionality, design and much more!
Learn more from Hemphill and other medical aesthetic industry experts at Medical Spa Show 2024 in Las Vegas, April 11 – 14, 2024!

This week, AmSpa President and COO, Cathy Christensen, speaks with Lora Kassaros, practice manager and partner of Dermatique Laser and Skin; Brandon Mullen, BSN, RN-BC, practice manager of Aiyana Atelier Aesthetic and Wellness Studios; and Rebecca McAbee, practice manager and COO of Disappearing Act Medical Aesthetics and Jubilant Medical Aesthetics. They discuss practice management challenges in medical spas, the impact of mentorship and networking, and their plans for the new round table workshop at Medical Spa Show 2024. Their conversation includes:
Understanding the role of a practice manager in a medical spa;
The resources and relationships that fueled their learning;
Strategic planning for your business goals;
Knowing when and how to pivot;
Retaining productive employees;
And much more!
Don’t miss the Practice Management Round Table at Medical Spa Show 2024 on Sunday, April 14th: Collaborate with other med spa owners and practice managers in this dynamic round table setting where you, as a medical spa practice manager/owner, will dive into open discussions on these three crucial business topics. Register to attend MSS24 today!