The Creative Penn Podcast For Writers

Joanna Penn
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Podcast The Creative Penn Podcast For Writers

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

  1. VOR 3 TAGEN

    Pivoting Genres And Growing An Author Business With Sacha Black

    Success as an author comes with challenges around managing money, setting boundaries, and living sustainably without burning out. Sacha Black/Ruby Roe talks about her lessons learned after five years as a full-time author entrepreneur. In the intro, Content marketing for authors [BookBub]; Vineyard research [Books and Travel]; AI-generated voice cloning for select US Audible narrators [The Verge]; How AI is changing audiobooks and how it echoes changes in the music industry [Music Tectonics]; Blood Vintage; Comment écrire un roman — Joanna Penn; Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Sacha Black writes spicy sapphic fantasy romance as Ruby Roe, as well as books for authors. She's the host of The Rebel Author Podcast and an international professional speaker. Sacha recently did a solo episode on her lessons learned after 5 years full-time, and we discuss aspects of that in the interview. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Why pivot to a new genre — mindset and money shifts * Finding freedom from writing under a pen name * Publishing and business model changes required with rapid sales growth * Learning to outsource as your author business grows * Repurposing content across multiple social media platforms * Your books are not your pension. Your pension is your pension — so invest! (Check out my list of money books here.) * Avoiding burnout — spending time on hobbies and social activities You can find Sacha at SachaBlack.co.

    1 Std. 2 Min.

  2. VOR 6 TAGEN

    Lessons Learned from 13 Years as an Author Entrepreneur

    In this solo episode, I talk about my lessons learned from 13 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller, dark fantasy, horror, crime, and memoir author as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. * It takes time to pivot your author brand — and your mindset, but my dark horse is (finally) running! * Let your dark horse run — an excerpt from Writing the Shadow by Joanna Penn * It takes time to change your creative and business processes * Having a (tiny) paywall makes all the difference to my happiness and mental health * I love making beautiful books, and I love BookVault and Kickstarter for helping me make them and sell them direct * My physical health is more important than ever, and I am now giving it more time Join my Community at Patreon.com/thecreativepenn.  Sign up for my free Author Blueprint at TheCreativePenn.com/blueprint  Buy my books for authors at www.CreativePennBooks.com and my fiction and memoir at www.JFPennBooks.com. Sign up for my new Kickstarter: www.JFPenn.com/bloodvintage  Lessons learned from 13 years as a full-time author entrepreneur Thirteen years ago, in Sept 2011, I left my day job to become a full-time author-entrepreneur. Every year since I have reflected on the journey and what I learn along the way. My challenges change and grow along with the business and you will likely be at a different stage, but I hope you find my lessons learned useful along your own author path. You can read all my lessons learned from previous years on my timeline so far – and remember, just like everyone else, I started out by writing my first book with no audience! But with time and continued effort, everything is possible. (1) It takes time to pivot your author brand — and your mindset, but my dark horse is (finally) running! Back in December 2023, over 8 months ago now, I announced I would be making a slow pivot to focus more on my J.F. Penn books.

    33 Min.

  3. 9. SEPT.

    Self-Publishing Training Manuals And Focusing On Your True Fans With Guy Windsor

    What needs to go into a training manual if you are teaching physical skills? How can you focus in on your super fans and create only for them, while still making a living from multiple streams of income? Guy Windsor explains more in this interview. In the intro, Amazon celebrates a decade of Kindle Unlimited and indie authors do really well!; Written Word Media has announced a new partnership with RetireHub, an innovative online community for retirees; Levels of author success [Draft2Digital]; Indie Writers Club; Blood Vintage book trailer and Kickstarter campaign. Plus, Oprah's AI special [Variety]; Women using AI less than men [The Economist]; Amazon is revamping Alexa to use Anthropic’s Claude [The Verge] Today’s show is sponsored by Findaway Voices by Spotify, the platform for independent authors who want to unlock the world’s largest audiobook platforms. Take your audiobook everywhere to earn everywhere with Findaway Voices by Spotify. Go to findawayvoices.com/penn to publish your next audiobook project. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Guy Windsor is a consulting swordsman, teacher, and author specializing in medieval and renaissance Italian swordsmanship. He runs SwordSchool and is the host of The Sword Guy Podcast. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Creating freedom with multiple streams of income * Automating and outsourcing non-creative work * Key aspects to consider when creating a training manual * The importance of photo quality in print books * Why write a book instead of produce an online course? * Marketing a very niche genre * Tips for building your online author store You can find Guy at a href="https://swordschool.

    1 Std. 6 Min.

  4. 2. SEPT.

    Writing Horror And Selling Direct With David Viergutz

    How can you sell a fiction experience rather than just selling a story? How do our personal obsessions arise in our books, whatever the genre? David Viergutz shares his thoughts in this episode. In the intro, the best marketing investments for authors [Self Publishing Advice]; Abundance mindset for authors [KWL Podcast]; Written Word Media have now announced direct sales links in their email newsletters. Plus, Redefining a profession [Seth Godin]; Achieve more with Gen AI [Masterclass]; My thoughts on the Draft2Digital survey on AI licensing; My book, Artificial Intelligence, Blockchain, and Virtual Worlds; Spear of Destiny out now, and Blood Vintage: A Folk Horror Novel. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  David Viergutz is a disabled army and law enforcement veteran and the author of over 20 horror, dark fantasy, and thriller novels. He also hosts The Nightmare Engine Podcast. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * The similarities and differences between dark fantasy and horror * Why horror is the genre of hope * Religious elements in horror * Multiple streams of income and selling wide * The mindset shift to selling direct * ScareMail — creating a unique fiction experience * The behind the scenes work involved in selling a physical product * Building your email list through your e-commerce store

    58 Min.

  5. 26. AUG.

    Author Mindset Tips And Publishing In Germany With AD Wilk

    How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [Ink in Your Veins]; Author Nation schedule; Conde Nast signs a licensing deal with OpenAI [Hollywood Reporter]; Breaking down AI misconceptions [Brave New Bookshelf]; Blood Vintage Kickstarter. This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Andrea Wilk (AD Wilk) is the German author of more than 30 books across romance, thriller, and non-fiction. She's also the author of the book in English, 15 Keys to Set your Creative Mind for Success and Happiness. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Germany's book culture * Why write a book in English? * How to take control of your author career * The impact limiting beliefs can have on your writing career — and how to shift them * Obstacles faced as an indie author * Common money blocks with authors and creatives * Tips for generating multiple streams of income and for selling direct via your own Shopify store * Using AI models as part of a translation process You can find Andrea at AndreaWilk.com. Transcript of Interview with AD Wilk Joanna: Andrea Wilk is the German author of more than 30 books across romance, thriller, and non-fiction. She's also the author of the book in English, 15 Keys to Set your Creative Mind for Success and Happiness. So welcome to the show, Andrea. Andrea: Thank you so much for letting me be here. I'm so excited. Joanna: I'm excited too. Obviously, we've been connected for years now, and you've shown us things on the Patreon, but for anyone else listening—

    1 Std. 3 Min.

  6. 19. AUG.

    A Touch of the Madness: Creativity In Writing And Filmmaking With Larry Kasanoff

    How can you balance creativity with business when it comes to writing — and filmmaking? How can you access that ‘touch of madness' in everything you create? How can authors pitch their books for film? All this and more with Larry Kasanoff. In the intro, Paid ads with BookBub, Facebook and Amazon [BookBub]; Blood Vintage cover reveal; Unter dem Zoo out now in German; The entire ARKANE Thriller series is back on Audible, as well as Spotify, and you can get 50% off at JFPennBooks.com (65+ hours of thrillers!). This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Larry Kasanoff is the CEO of Threshold Entertainment and has made over 200 films as a producer or studio head. Some of his credits include Mortal Kombat, True Lies, Terminator 2, Dirty Dancing, and Academy Award-Winning Best Picture, Platoon. He's also worked in the music business with artists like Michael Jackson and The Rolling Stones. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Why are creatives more scared to express themselves now? * Tips for starting out in the industry * The timeline differences between getting a book published vs. a movie published * How to state of play and positivity can help your creativity flow * Balancing creative decisions with business decisions * Tips for longevity in a creative career * How to pitch as an introverted author * Generative AI in the movie industry You can find Larry at LarryKasanoff.com and his new book at ATouchOfTheMadness.com Transcript of Interview with Larry Kasanoff Joanna: Larry Kasanoff is the CEO of Threshold Entertainment and has made over 200 films as a...

    1 Std. 2 Min.

  7. 12. AUG.

    Artificial Intelligence (AI) In Publishing With Thad McIlroy

    How are publishers using AI and what are the potential use cases in the future? Why is this an exciting time in publishing for those who use the new tools to expand their creative possibilities? Thad McIlroy and I have a wonderful discussion about the current state of AI in publishing, and where we think it might be going next. In the intro, Audible tests AI-powered search [TechCrunch]; How to avoid book marketing overwhelm [Author Media]; Top 17 self-publishing companies [Nerdy Novelist]; How I professionally self-publish; 30% off ebooks & audio at CreativePennBooks.com, use discount code AUGUST24. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Thad McIlroy is a nonfiction author and contributing editor, writing at the intersection of AI and book publishing, as well as a publishing consultant. His latest book is The AI Revolution in Book Publishing: A Concise Guide to Navigating Artificial Intelligence for Writers and Publishers. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Why is generative AI so controversial in publishing? * Ways in which traditional publishers are using AI tools * How platforms are monitoring and placing guidelines on AI work — and why Ingram blocked his book * The future of licensing — and synthetic data * The increasing importance of high-quality print books * Generative AI search and book discoverability * Why Thad thinks this is the most exciting time in his 50 year career in publishing You can find Thad at thefutureofpublishing.com and his new book at Leanpub.com Transcript of Interview with Thad McIlroy Joanna: Thad McIlroy is a nonfiction author and contributing editor, writing at the intersection of AI and book publishing,

    1 Std. 10 Min.

  8. 5. AUG.

    Heart. Soul. Pen. Find Your Voice on the Page With Robin Finn

    How can you write freely and release any blocks that are holding you back? How can you focus on the strengths in your writing and avoid critical voice? Robin Finn gives plenty of writing tips in this interview. In the intro, KDP's identity verification; Why authors need platforms [Kathleen Schmidt]; Romance genre report from K-lytics; Canva has bought Leonardo AI image generator. Plus, join me and Orna Ross for a writing retreat near Dublin, Ireland 11-13 April 2025 [More details here; Kickstarter Rewards] Today’s show is sponsored by Findaway Voices by Spotify, the platform for independent authors who want to unlock the world’s largest audiobook platforms. Take your audiobook everywhere to earn everywhere with Findaway Voices by Spotify. Go to findawayvoices.com/penn to publish your next audiobook project. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Robin Finn is an award-winning writer, teacher, and coach, and the author of Heart. Soul. Pen.: Find Your Voice on the Page and In Your Life. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Overcoming the fear of judgement and shame when writing * Uncovering the different layers of limiting beliefs * Valuing our writing across all genres and topics * Strengths-based feedback and how to use it * Using the TIDES principle in the critique process * Tapping into your curiosity to find your author voice * The magic that can come from timed writing * Practicing the art of discernment in your writing and sharing * Benefits of an in-person writing community You can find Robin at RobinFinn.com and on Instagram @RobinFinnAuthor. Transcript of Interview with Robin Finn Joanna: Robin Finn is an award-winning writer, teacher, and coach, and the author of Heart. Soul. Pen.: Find Your Voice on the Page and In Your Life. So welcome to the show, Robin.

    1 Std. 1 Min.
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Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing. If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

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