The Art of Value Whispering Podcast Melitta Campbell

Welcome to the Art of Value Whispering podcast    
Today, I’m talking about how you can Create Messages in a way that attracts more of your Dream Clients to your Business, and faster. This week on the 'Art of Value Whispering' podcast, I'm diving into magnetic messaging — or in other words, how you can attract and engage your ideal clients through messages that show empathy and build trust. This isn’t just about getting noticed; it’s about creating an instant connection that resonates deeply with your audience.
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The Essentials of Magnetic Messaging Building Trust Trust is the cornerstone of any successful client relationship. This is all the more important for those with service-based businesses as you are selling the invisible. Trust comes from demonstrating an understanding of, and empathy towards, the client's situation. This also helps position your services as the obvious choice of solution for your client's specific problems.
Communication should go beyond mere information delivery; it should make the client feel seen and understood, effectively showcasing your authority and knowledge in your niche.
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The Four Golden Rules for Impactful Communication ‍
1. Have a Single Clear Purpose
 
2. Be Audience-Centric, Always
 
3. Keep it Simple and Relevant
 
4. Plan! ‍
Consistency and Repetition: The Key to Recall It’s not enough to craft a perfect message once. Consistent communication and repeating core messages ensure that your value proposition is remembered. Planning your content strategically across different platforms, such as social media or your blog, can guide potential clients on a journey that gradually builds up to a compelling call to action, inviting them to engage with your service.
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Focus on quality over quantity. Creating a single compelling message once a week, for example will be more valuable and impactful than posting daily content just 'because'. Get intentional about the journey you are creating for your prospects through your content.
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The Gift of Your Message Think of your knowledge and insights as gifts to your potential clients. When you share valuable information for free, you not only educate your audience but also establish your credibility and deepen their trust in your expertise.
 
This approach is at the heart of magnetic messaging — creating a relationship where clients come to naturally see you as their ideal choice of service provider. This won't be achieved in one single message, but over time in a well planned series of content.
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Building Lasting Relationships Magnetic messaging is more than a marketing strategy; it's a method of building meaningful client relationships based on understanding, trust and shared values. Listen to the full podcast episode to discover exactly how to create content that turns potential clients into loyal advocates.
 
If you aim to not only attract but also profoundly connect with your dream clients, begin by ensuring your messaging strategy is as compelling as the services you offer.
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Join the Journey with The Dream Clients Club‍ For those keen to dive deeper and continuously refine their approach to client attraction, the Dream Clients Club offers a wealth of resources and highly supportive community.
 
It’s designed to help service-based business owners, like you, to become the obvious choice for their dream clients. The best part is, it's free to join!
 
Once inside, head to the 'Classroom' to follow the 4-day Magnetic Messages Challenge.

You can join the Dream Clients Club for free, here >
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About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
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She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value throu

Welcome to the Art of Value Whispering podcast   In this episode, I’m joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions.
 
Shay’s business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz’s upcoming Women’s Conference. She said ‘Yes!’ and the rest is history! obliged and that was her official induction into the world of events production. 
 
Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience. 
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Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business.
‍ "Events is one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat ‍
In this Week's Episode... In this episode, you will learn:
Why you always need a Call to Action

What it mean to ‘leverage’ your events

The five phases of events to scale your business

At what point events make sense for your business

Why having a profit plan is crucial in hosting events that grow your business

The key to continued personal growth for entrepreneurs

The 17 events to consider for your business growth ‍
Shay's 17 Types of Marketing Event:
90 minute workshop
Summit
Retreat
Mastermind
One-day sales and enrolment event
Three day sales and enrolment events
Seminars
Podcasts
Facebook Lives
Instagram Lives
Clubhouse Rooms
Meetups
Conferences
Challenges
Hackathons
Conventions
Trade shows
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"Any event that we’re doing, we have to take a look at why we’re doing it, what is the purpose and intention and what is the promise of that event in order to support the audience" - Shay Wheat ‍
About Shay Wheat Shay Wheat is a Certified Event Producer™ and Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.
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Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.
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Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event.

‍Connect with Shay
Website   LinkedIn
 
Free tool: Access Shay's 5 Phases of Events Tool
 
Podcast: Listen to Melitta on Shay Wheat’s podcast: Creating Powerful Impact
 
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Join the Magnetic Messages Challenge: Starts 22 April‍ Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?
In the free 4-day Magnetic Messages Challenge you'll do this and so much more!
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Over 4-days you'll learn exactly how to:
⭐ Communicate Your True Value
🚀 Attract Your Dream Clients with Messages that resonate deeply
📖 Create Connection with the power of Storytelling
💡 Get Consistent with an easy to manage Content Plan
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With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.
 
Challenge starts Monday 22 April 2024!

You can learn more and register for this free 4-day challenge here >
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About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a

Last week, Monica Antohi took over as host and interviewed me about my journey and the experiences that have shaped the person and business coach I am today.
 
This week, I continue with the ‘behind the scenes’ approach by asking some questions from you, the listeners.
 
It’s always interesting to see things from a different perspective, and learning more about what insights and advice I can provide that will really make the difference for you and your business, so I have loved hearing from you.
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You’ve asked some amazing questions!
 
In this Week's Episode... In this episode, I answer these questions from listeners.
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1) Have you ever struggled with valuing your expertise? If you have, what was the one thing that helped you to overcome it? Leslie Martinez, LM Virtual Services & The Business Mechanic
www.LMVirtualServices.com
 
2) What role has intuition played in making difficult decisions in your business? 
Judit Csapo, Personal Cancer Coach
www.juditcsapo.com
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3) Melitta, we know your niche is helping female entrepreneurs. But is there anything in particular you found challenging when working with women? Thank you!
Olga Morton, Menopause with (Life)Style
www.drolgamorton.com
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4) What wisdom could you offer to those who are also juggling multiple roles and responsibilities and be successful?
Mary Vaz, Anti-Burnout Coach
https://www.maryvazcoaching.com
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5) If you were starting your network from scratch today, what would you do?‍
Catherine Smith, Health Coach
http://thehealthcoachingcabin.co.uk
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6) How can find the right business coach?
Nia Campbell, student
 
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Join the Weekly Live Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
Join the Dream Clients Club here (free)
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And don't miss my Free 4-Days Magnetic Message Challenge starting 22 April
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About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
‍
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
 
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
 
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
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Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
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You can learn more about Melitta's story here.
  Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube    
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Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club

Welcome to the Art of Value Whispering podcast
Today, I can't beleive it, but it's our 200th episode!
 
So I have handed over the show to my good friend, journalist and entrepreneur, Monica Antohi. She is going to flip the script and interview me
 
In this special length episode, Monica explores the life and business experiences that have resulted in 'Melitta Campbell, The Value Whisperer', that you know as the host of this show, founder of the Dream Clients Club and Value Whispering Blueprint, and author of A Shy Girl's Guide to Networking.
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She also looks into what is coming next ... could there be an exclusive alpine business retreat on the way?
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"When it comes to marketing, once you know your True Value, it doesn't matter if you're an introvert or extrovert. Because your message is so authentic and so grounded in your vision and who you are, you can talk about it to anybody with ease and confidence.” - Melitta Campbell  
In this episode, you will discover:
Melitta, the two times teenage entrepreneur. The mentors who helped shape my thinking and gave me courage. Why a struggle between a love of art and business attracted a unique opportunity that changed my life and still impacts my approach today. Why I failed in my first business and what that taught me. My journey to master Networking and why it became a best-selling book. How my Marketing Message Matrix and Value Whispering Blueprint were formed. What lies ahead as the Art of Value Whispering takes flight in 2024.   
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Join the Magnetic Messages Challenge: Starts 22 April‍ Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?
In the free 4-day Magnetic Messages Challenge you'll do this and so much more!
 
Over 4-days you'll learn exactly how to:
⭐ Communicate Your True Value
🚀 Attract Your Dream Clients with Messages that resonate deeply
📖 Create Connection with the power of Storytelling
💡 Get Consistent with an easy to manage Content Plan
‍
With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.
 
Challenge starts Monday 22 April 2024!

You can learn more and register for this free 4-day challenge here >
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ABOUT YOUR PODCAST HOST: MELITTA CAMPBELL
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍
 
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice, you can create a powerful impact. 
 
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
 
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍
 
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta via: www.melittacampbell.com
 
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Join the Dream Clients Club
Come and join like-minded women in the FREE o

Welcome to the Art of Value Whispering podcast     Today I’m joined by Susie Sprigg, UK's leading DISC trainer who is passionate about helping people succeed by understanding themselves and others. 
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Susie’s business journey began after her husband’s passing. During her healing process, she went on a personal development journey which led her to ask questions about what she needed to do to move forward, what she enjoyed and what mattered to her most. 
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She discovered the DISC personality profile. There and then, she had her light-bulb moment and clarity on the path she should follow as she discovered her many wonderful qualities, and was inspired to start her business. 
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In this podcast episode, Susie shares how we can each start to believe in and appreciate ourselves by using the Five Love Languages. And how we can use them to communicate in a way that speaks to the needs of each person we meet.

Join us as Susie shares insights on people and communication, and how you can have a great day, business or career by using the strategic tools that she will be sharing.
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‍"If you put people first, profits and results will come" - Susie Sprigg
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In this Week's Episode... ‍
In this episode, you will discover how to:
Unlock potential in yourself and others through communication Know and recognised the five appreciation languages Know and use your own appreciation language Build stronger relationships with yourself and others Apply the 5 love languages to grow your business in a meaningful way ‍
"It’s important to create and protect your boundaries, and to make quality time for yourself. When you feel great, then everyone around you will benefit too" - Susie Sprigg
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Join the Weekly Live Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
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The Next Value Session is next Wednesday at 3pm CET / 2pm GMT / 10am EST. As it's the last before Easter, it will be a little different. Instead of having set agenda, you get to take the lead as you can Ask Me Anything!
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Got a question about your marketing, need some feedback on your social media, have a new ideas you'd like my feedback on, or needs some sales advice - anything goes! 

You can register for this free online event here >
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About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
‍
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
 
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
 
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
‍
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

You can learn more about Melitta's story here.
  Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube    
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Join the Dream Clients Club Come and join l

Welcome to the Art of Value Whispering podcast
Today, I’m talking about the 3-Big Mistakes Coaches make that cost them Clients.
In the dynamic world of coaching, attracting and retaining clients is paramount for success.
 
However, even the most seasoned coaches can unknowingly deter potential clients through common mistakes. Some of these mistakes can be changed pretty instantly, and I’m here to show you how.
 
Join me in this episode, as I delve into the three significant mistakes that coaches frequently make, leading to client disengagement and missed opportunities.
 
By identifying and rectifying these errors, you’ll be able to communicate your true value, attract more of the right clients to your coaching business and ultimately thrive in your practice.
 
“It’s only when you attract and work with the right clients, that you will have an impact that you feel proud of. How you communicate your value is key in attracting these right-fit clients.” - Melitta Campbell
 
In this episode, you will discover how to:
Own, communicate and market your true value * Think and interact differently as a coach * Remain your authentic self while communicating your business * Weave your value through every interaction * Attract and engage more of your dream clients through interactions * Help your prospects see you as the obvious choice of service provider  
“The first question a potential client has when they find your business or content is: “What’s in it for me?”. So your marketing must address first.” - Melitta Campbell ‍*
 
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Join the Weekly Live Masterclasses : The Value Sessions ‍
Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community. www.melittacampbell.com/club
 
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ABOUT YOUR PODCAST HOST: MELITTA CAMPBELL
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍
 
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice, you can create a powerful impact. 
 
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
 
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍
 
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta via: www.melittacampbell.com
 
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Join the Dream Clients Club
Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! www.melittacampbell.com/club
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New episodes of the Art of Value Whispering Podcast - marketing, business and self- leadership for introverts and those with a quieter personality.
Formerly, the Driven Female Entrepreneur Podcast (up to episode 189)