6 Min.

The Grand Gesture Agency Hero

    • Wirtschaft

Many times when I visit an agency and ask them what their current new business plan looks like, it's very often defined as what I would call one grand gesture. And by that, I mean, they're creating one super, can't-miss piece of content or communication that's going to wow their prospects in such a way that the prospect will have to work with them.

Many times when I visit an agency and ask them what their current new business plan looks like, it's very often defined as what I would call one grand gesture. And by that, I mean, they're creating one super, can't-miss piece of content or communication that's going to wow their prospects in such a way that the prospect will have to work with them.

6 Min.

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