Membership Geeks Podcast with Mike Morrison Membership Geeks

In many ways your membership launch is some of the easiest marketing youâll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
In this episode:

How your first wave of members is crucial to your ongoing marketing strategy
Why you shouldnât give up on those non-buyers too easily
What is âevent marketingâ and how can you use it to drive new members?
What type of marketing is essential for longer term membership success?

In many ways your membership launch is some of the easiest marketing youâll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
In this episode:

How your first wave of members is crucial to your ongoing marketing strategy
Why you shouldnât give up on those non-buyers too easily
What is âevent marketingâ and how can you use it to drive new members?
What type of marketing is essential for longer term membership success?

In many ways your membership launch is some of the easiest marketing youâll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
In this episode:

How your first wave of members is crucial to your ongoing marketing strategy
Why you shouldnât give up on those non-buyers too easily
What is âevent marketingâ and how can you use it to drive new members?
What type of marketing is essential for longer term membership success?

In many ways your membership launch is some of the easiest marketing youâll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
In this episode:

How your first wave of members is crucial to your ongoing marketing strategy
Why you shouldnât give up on those non-buyers too easily
What is âevent marketingâ and how can you use it to drive new members?
What type of marketing is essential for longer term membership success?

In many ways your membership launch is some of the easiest marketing youâll ever do.
Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
In this episode:

How your first wave of members is crucial to your ongoing marketing strategy
Why you shouldnât give up on those non-buyers too easily
What is âevent marketingâ and how can you use it to drive new members?
What type of marketing is essential for longer term membership success?

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.
It's a big deal!
However that grand opening isn't the only opportunity you have to launch...
There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market.
Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... 
Essential Learning Points:Validating your membership idea by running a pilot programThe difference between launch strategy for open memberships vs closed doorHow to generate seed money to help you develop your membership ideaThe best way to reduce the stress of a big launch and ease yourself into the membership model
Important Links & Mentions:When the closed door membership makes senseJeff Walker's book, LaunchCreating an MVP for your membershipThe lean live launch strategyMembership AcademyThe Membership Guys Facebook Group
Key Quotes:“Your big launch event will usually be a week or two, where you're doing lots of promotional marketing activity to get as many eyeballs as possible on your launch – in the hopes that you'll get that influx of initial members.”
 “The beta launch can be extremely useful for helping you to ensure that you are in absolute top shape, or as close as you can get to top shape, before you open the doors to your membership. And, it has the great side effect of also ensuring that you already have people there in your community.”
“If you know you need a little bit of a softer entry into the world of running an online membership, then a soft launch can work for you.”