University of Sydney Vice-Chancellor, Dr Michael Spence AC on how to build a fundraising campaign that Inspired people to donate a cool $1 Billion & busted a few myths about Australians’ gift-giving along the way‪.‬ Build It. They'll Come.

Law academic, linguist and theologian Dr Michael Spence AC has been Vice-Chancellor of the University of Sydney for a dozen years, & in that time he’s modernised and simplified the venerated sandstone institution, by essentially bringing together what he saw as a bunch of warring Faculty factions, to unite to make the university more community-facing, rather than inward-looking. Along the way he’s had his critics and some spectacular fails. But one of his enduring successes was the massive Inspired! fundraising initiative instigated by Michael Spence 10 years ago. With an initial target to raise $600million, Spence and his team built the campaign around some winning arguments to potential donors around the exciting future between the university and the community’s needs. And contrary to what many warned him about Australians not giving to higher education, Spence backed his own judgement that Australians would donate generously, if the ask was framed properly.  The Inspired! campaign ended up outdoing itself…

the final amount raised was $1 Billion.

In this interview Spence talks about how he and the team built and executed that winning campaign. Plus, how he and USyd are managing through the Covid19 crisis, not only with international border closures and absent foreign students, but also with the growing political backlash towards China and its influence affecting universities.
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