Branded: Masumi Sake Revolution

Episode 161. This week, John and Timothy explore another brand profile: Masumi from Miyasaka Jozo in Nagano Prefecture. Most well known as the birthplace of Association Number 7 sake yeast, Masumi has a long history dating back to 1662. Located on beautiful Lake Suwa, Masumi is a brand that is well known outside of Japan. The brand name of "Masumi" means transparency or truth and traces its origin to an ancient bronze mirror, which is a treasure of the local shrine and is the prov...