The Category Queen Show Kinsey Machos

In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful representation of leaning into your purpose and trusting the process.
As Renee shared her journey, I found myself resonating deeply with the challenges she faced and the lessons she learned along the way. From honing her skills in corporate to taking the bold leap into entrepreneurship, Renee's path is a testament to the transformative power of embracing change and following your passion.
Key Takeaways: 
Discover how your unique skills and experience can become the foundation for a thriving business.Explore the transformative effects of embracing delegation, even when it pushes you outside your comfort zone.Uncover the secret to navigating entrepreneurship with faith and resilience by allowing your journey to unfold one step at a time.
About the Guest
Renee Hastings, President and CEO of Executive Help Now, leads a team providing virtual assistance services to small business owners, content creators, and busy executives. With over 15 years of experience, Renee offers administrative support, video podcast production, and business consulting. Despite challenges, she holds a degree in Business Management, served as a Dale Carnegie Leadership Training Coach, and appeared on NBC’s KCRA News 3 discussing business and virtual assistance during the pandemic. Renee is also an inspirational speaker, podcast host, successful entrepreneur, and philanthropist. Leveraging her expertise, she empowers executives to prioritize life's pleasures while boosting productivity, enabling them to enjoy more meals at home, take vacations, and delegate tasks efficiently.
Send a text: "VA Now" to 1-866-943-3951 to receive a flipbook outlining key considerations for hiring a virtual assistant.
Freebie Link: https://executivehelpnow.aflip.in/whatcanavadoforyou.html
Website: https://executivehelpnow.org/
Instagram: https://www.instagram.com/executivehelpnow/
Facebook: https://www.facebook.com/ExecutiveHelpNow
LinkedIn: https://www.linkedin.com/company/executive-help-now/
YouTube: https://www.youtube.com/@ReneeHastings
Apple Podcasts: https://podcasts.apple.com/us/podcast/renee-speaks/id1710622671
Resources Mentioned:
Episode 152: Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | a href="https://www.facebook.com/kinsey.machos"...

Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I’m guilty of this, too. 
It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business.
But what if I told you that this common trap could be sabotaging your success? 
In this episode, I share a surprising secret that completely transformed my approach to offers and skyrocketed my business success. It's a mindset shift that challenged everything I thought I knew about creating and selling offers, and I can't wait to share it with you.
Key Takeaways:
The hidden costs of constantly launching new offers and how they can sabotage your success.A revolutionary way to approach your offers that will simplify your business and boost your bottom line.How to identify and focus on the high-performing areas of your business for maximum impact.
Resources Mentioned:
Episode 129: ReinventionEpisode 158: The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Unlock your earning potential, maximize your impact, and get into alignment with your highest zone of genius with scalable offers that attract and enroll clients consistently. 
I've learned that the key to a freedom-based business lies in mastering the core elements of one-to-many offers that allow you to help more people without sacrificing the quality of your client’s results or burning you out in the process. 
Join me as I explore the five core mechanics of scalable offers, providing real-life examples and demonstrating how you can creatively design offers that align with your unique brilliance, lifestyle, and revenue goals. 
I invite you to think differently about one-to-many offers outside the traditional group coaching model or course structure that you’re used to seeing. 
Key Takeaways:
Engage your unique brilliance when designing scalable offers to ensure congruence with your goals and lifestyle, inviting deeper exploration of what truly aligns with you.Open your mind to the nuances and logistics of scalable offers beyond traditional modalities, hinting at the broader implications of customizing your business model.Connect each mechanic of your scalable offer to your overarching brand narrative and three-year vision, maintaining a strong, coherent thread that enhances the relevance and impact of your offers. Provocatively challenge the notion that access equals results, recognizing that premium clients value transformative experiences and faster outcomes over mere accessibility.
Resources Mentioned:
Episode 36: Your Scalable Offer (Part I)Episode 37: Your Scalable Offer (Part II)Episode 109: Growing vs. Scaling
Ready to transform your ordinary offer into a scalable, client-getting machine? Apply to learn more about how I can help you.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If your schedule doesn’t allow for all the abundance that summer has to offer you, then this conversation is for you! 
Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. 
Throughout the episode, I offer a behind-the-scenes look at how I structure my own summer schedule, providing practical tips and ideas for managing work and family responsibilities while still allowing room for fun and adventure.
Key Takeaways:
The secrets that nature tells us about the cadence of seasons and how to maximize productivity and play. The scheduling hack that will allow you to eliminate daily distractions and get rid of wasted time so you can focus only on your money-generating activities and create more freedom in your week. Uncovering the leverage in your business to create more sustainability and scalability in your business without burning out.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

DOWNLOAD THE ULTIMATE HEADLINE GENERATOR
Are you maximizing the power of your email list? 
Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. 
In this episode, you will learn specific techniques to boost your email open rates—a crucial metric for successful email marketing. 
While most people spend too much time crafting the body of the email and too little time developing the subject line, you will learn why this isn’t impacting your overall conversion rates. 
Let’s dive in to transform your email marketing efforts.
Key Takeaways:
The power of email marketing; how often you should be emailing your list and what to consider when increasing your conversions. The data to evaluate to understand the effectiveness of your email marketing strategy.How to leverage the brain’s reward system to spark curiosity and captivate people’s attention. Creative ways to captivate attention, get your best clients to CLICK and move people closer to your offers. 
Resources Mentioned:
The Ultimate Headline GeneratorEpisode 100: Why Email Marketing Should Be Your Top Priority over Social MediaThe ROI of Email MarketingCo-schedulerConvertkit Affiliate Link 
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A?
In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity. 
We'll dive into the success story of Chick-fil-A, a company that generates more revenue per restaurant than its major competitors, despite having fewer locations and being closed on Sundays. 
You’ll learn why the strategies behind this impressive achievement and extract actionable insights to scale your business sustainably, without sacrificing quality or risking burnout.
The core message is clear: less is more. 
Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with valuable insights and inspiration to help you leverage the power of simplicity in your own business journey.
Key Takeaways:
How limiting your offerings enhances the consistency and quality of your products and services. The key to specialization and how it contributes to standing out in a crowded marketplace, regardless of your industry. The connection between simplified operations, scalability, and maintaining high-quality customer services, and how more offers do not mean more money. 
Resources Mentioned:
Chick-fil-AEpisode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.