56 min
Episode 6: The Future of Ads QlikCast - The story of a startup trying to fix advertisement
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- Entreprenariat
Advertising, in it's current form, will not exist for long. Filippo De Rose, Chief Growth Officer for Traplight Games, joins the hosts for this fascinating conversation on how the Gaming companies are dealing with the rapid-changing Ad industry. The gaming industry leads on many metrics for ad performance and profitability. However, the changes in the Ad industry force every player to re-think their playbook. In Filippo's words, the Ad industry today is synonymous to luring people to a Chinese restaurant and then serving them Mexican food.
We talk about privacy, performance and setting up for the future of ads. What trends could be happening, what marketers would like to see, and most interesting of all, how the gaming industry can teach us how to pivot to stay relevant.
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Send in a voice message: https://podcasters.spotify.com/pod/show/qlikme/message
Advertising, in it's current form, will not exist for long. Filippo De Rose, Chief Growth Officer for Traplight Games, joins the hosts for this fascinating conversation on how the Gaming companies are dealing with the rapid-changing Ad industry. The gaming industry leads on many metrics for ad performance and profitability. However, the changes in the Ad industry force every player to re-think their playbook. In Filippo's words, the Ad industry today is synonymous to luring people to a Chinese restaurant and then serving them Mexican food.
We talk about privacy, performance and setting up for the future of ads. What trends could be happening, what marketers would like to see, and most interesting of all, how the gaming industry can teach us how to pivot to stay relevant.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/qlikme/message
56 min