Far From The Apocalypse- How Malls Can Survive Destruction Thanks To Gen Z Shoppers Latitude Supercharge

It’s been said that millennials have a way of killing industries. At this point, the list of casualties includes fast-food, mayo, napkins and, of course, shopping malls. And, while millenial’s younger counterparts, Gen Z (born between 97’ and 03’) also chalked-up several of their own casualties (beer potentially being one of them), Gen Z might just prove to be the generation that saves the shopping mall.

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The Latitude Supercharge series is an audio analysis of our weekly Medium & LinkedIn publication originally known as Supercharge.

Each week, the research team at Latitude looks into a topic that is directly affecting retailers and brands looking to create exceptional consumer experiences in the fast-paced world of today.

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