409 épisodes

Discover the specific strategies, systems & scripts that help Business Coaches, Consultants & Small Business Owners generate quality leads, build their client base and increase revenue using LinkedIn, Webinars, Email, Content Marketing & more!

Host John Nemo has been featured in The New York Times, Inc. Magazine, LinkedIn's official marketing blog, American City Business Journals, The Huffington Post, Business Insider, the Entrepreneur On Fire and Social Media Examiner podcasts and many other outlets online.

Learn more online at https://linkedinriches.com/ and https://nemomediagroup.com/

Nemo Radio John Nemo

    • Affaires

Discover the specific strategies, systems & scripts that help Business Coaches, Consultants & Small Business Owners generate quality leads, build their client base and increase revenue using LinkedIn, Webinars, Email, Content Marketing & more!

Host John Nemo has been featured in The New York Times, Inc. Magazine, LinkedIn's official marketing blog, American City Business Journals, The Huffington Post, Business Insider, the Entrepreneur On Fire and Social Media Examiner podcasts and many other outlets online.

Learn more online at https://linkedinriches.com/ and https://nemomediagroup.com/

    The Dirty Little Secret About Client Referrals That NOBODY Talks About

    The Dirty Little Secret About Client Referrals That NOBODY Talks About

    Are client referrals completely worthless in today's business world? Are they still necessary?

    On this episode of Nemo Radio, I'll unpack my personal experiences and insights on client referrals, a cornerstone many swear by for business growth.

    But are they as effective as we believe?

    What You'll Discover:

    📞 00:32 - My surprising experiences with referral calls + the big lesson they revealed.

    💼 01:17 - The gap between client endorsements and prospect expectations.

    🤔 02:26 - Common objections from referred prospects and how they impact your leverage.

    🤝 04:25 - The crucial elements missing in most referrals (and how to address them).

    📚 08:06 - The importance of still pre-qualifying referrals and setting the right expectations.

    🛠️ 11:00 - The pitfalls of affiliate programs and why they often lead to high refund rates.


    If you've ever wondered about the real value of referrals or faced challenges with referred prospects, this episode is a must-listen!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template

    • 14 min
    The Single Most Important Asset You're Not Paying Attention To (And How It Could Save Your Business)

    The Single Most Important Asset You're Not Paying Attention To (And How It Could Save Your Business)

    Imagine waking up one morning to find your entire business has vanished into thin air.

    That's exactly what thought had happened to me on a recent morning. 😮 

    On this episode of Nemo Radio, you'll discover the eye-opening lessons I learned from this unsettling experience and how you can safeguard your business from a similar fate.

    I'll also reveal the single most important asset you're probably neglecting right now -- and how it could be the lifeline your business needs when disaster strikes.

    What You'll Discover:
    🔍 05:00 - The hidden danger lurking in your business that you're probably ignoring

    🎯 10:23 - The surprising reason why bigger isn't always better when it comes to your most valuable asset

    🧠 12:18 - The unconventional approach to diversifying your offerings that most entrepreneurs overlook

    🔑 15:07 - The underrated power of this one thing in building an unshakeable bond with your audience

    🌟 16:48 - The ingenious way to pivot your business and thrive in the face of adversity

    If you're ready to bulletproof your business and sleep soundly at night knowing you're prepared for anything, you won't want to miss this episode!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template

    • 24 min
    From Crickets to Clients: Mastering the Art of 1-on-1 LinkedIn Messages

    From Crickets to Clients: Mastering the Art of 1-on-1 LinkedIn Messages

    If you're sick and tired of sending 1-on-1 LinkedIn messages that go unanswered, then this is the episode you've been waiting for!

    It starts with a lesson I first learned in 2012, and had to learn again after sending 8+ messages over 12+ months to a prospect on LinkedIn that got ignored ...

    Until one simple tweak to my LinkedIn messaging approach got a nearly INSTANT response.

    What You'll Discover: 

    📅 00:11 - The critical LinkedIn lead generation lesson from 2012 that I forgot and re-learned the hard way.

    📧 00:20 - How my eighth LinkedIn message finally got a response after seven failed attempts.

    📚 01:13 - Why "the riches are in the niches" is more than just marketing talk.

    🔍 03:24 - How to build hyper-targeted lists on LinkedIn to find your ideal prospects.

    💼 04:27 - The pivotal change I made to my LinkedIn headline that attracted my niche audience.

    📝 06:53 - The power of offering niche-specific content and how it skyrockets engagement.

    📘 08:25 - How to apply the “Chicken Soup for the Soul” book model to your own LinkedIn & content marketing strategies.

    This episode is packed with practical tips and real-life examples that will help you fine-tune your LinkedIn strategy and maximize your outreach efforts.

    Listen in and learn how to make your 1-on-1 LinkedIn messages stand out in a crowded inbox!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template

    • 13 min
    Confessions of an (Ideal) Prospect: What People REALLY Look For When Hiring a Service Provider

    Confessions of an (Ideal) Prospect: What People REALLY Look For When Hiring a Service Provider

    With a pressing need for a new bookkeeper, I recently found myself on the other side of the sales table, navigating the maze of accountants, bookkeepers & CPAs pitching me their services.

    And going through my own process as a "prospect" revealed some key reminders about how you and I should be marketing and selling to our ideal clients online.

    What You'll Discover: 

    🔄 00:18 - The invaluable strategy of reverse engineering your customer's journey to enhance your sales approach.

    🌐 01:11 - How establishing a robust network and becoming a referral magnet can elevate your visibility and credibility in any niche.

    📚 02:36 - My secret sauce to transforming clients into a powerful referral network using simple content marketing strategies.

    🌟 04:34 - Techniques to accumulate social proof that boosts your organic reach and credibility on platforms like Amazon and LinkedIn.

    🧑‍💼 06:41 - How we evaluate each other online + the crucial role a compelling personal brand plays in winning trust.

    📈 09:32 - The pivotal moments of sifting through LinkedIn profiles and job postings, revealing what really resonates with prospects today.

    Also, grab a free digital copy of my book 📚 Content Marketing Made Easy!  to dive deeper into building effective marketing funnels + creating that connective tissue between free content and genuine engagement.

    This episode is a must for anyone looking to refine their approach to marketing, sales, or customer engagement through real-world, relatable experiences!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template

    • 16 min
    The Hidden Key to Business Success That No One Talks About

    The Hidden Key to Business Success That No One Talks About

    On this episode of Nemo Radio, we'll cover one crucial business truth that we overlook far too often when it comes to building a successful endeavor.

    What You'll Discover:

    🎯 00:37 - Mindset Shift: How your daily 'yes' and 'no' decisions determine your business success.

    🧠 01:20 - Scarcity vs. Abundance: Why saying "no" to unqualified leads protects your energy and time.

    🤝 02:47 - Brand Indoctrination: The power of letting your content establish trust before the first sales call.

    📋 05:02 - Qualification Process: How a pre-call form helps filter out unqualified prospects.

    🛑 06:49 - Protecting Your Brand: Why you shouldn't accept clients that demand exceptions to your process.

    💡 09:40 - Client Selection: The quality of your clients determines the quality of your work and life.

    📑 11:48 - Organize Your Content: Transform free advice requests into evergreen content you can share repeatedly.

    🔄 14:55 - Flip the Script: Learn how to have prospects sell themselves to you as worthy clients.

    ⚖️ 18:00 - Establishing Leverage: Why you should position yourself as an authority, like a trusted doctor.

    📉 21:59 - Avoid the Blame Game: How accepting exceptions from clients leads to unfulfilled expectations.


    Don't miss this one!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 Content Marketing Made Easy!
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template

    • 26 min
    Beyond The Brand - Secrets To Securing Lifelong Customers

    Beyond The Brand - Secrets To Securing Lifelong Customers

    It all started with a malfunctioning garage door opener, a desperate call for help, and two vastly different experiences that revealed invaluable insights into customer service, branding, and how we treat our clients.

    What You'll Discover:

    🛠️ 02:01 - Understanding Your Customers' Mindset: The importance of considering your clients’ emotional state during stressful situations.

    📞 06:04 - Free Troubleshooting Builds Trust: How one company used free phone support to gain my trust and secure my loyalty.

    💸 11:50 - Honesty Over Short-Term Profit: Why being truthful with prospects about their real needs can be a long-term brand builder.

    🐑 12:15 - Don't Shave the Sheep: How treating clients fairly and meeting their needs leads to lasting relationships and referrals.

    Discover how a PhD-level crash course in garage door issues taught me some unforgettable customer service lessons you can apply directly to your business!


    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 Content Marketing Made Easy!
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template

    • 20 min

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