Niche Pursuits Podcast: Find Your Next "Niche" Business Idea‪!‬ Spencer Haws: NichePursuits.com

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their interpretation of the most recent events in the SEO, content creation, and online marketing space.

It’s been a big week with a massive leak coming out of Google, so get ready for a jam-packed episode where Spencer and Jared break it all down.

They kick things off by giving a bit of the backstory behind the leak and the scope of the leak before diving into the details of the leak.

 

That being said, what strategy does Spencer think could be useful for ranking going forward? And what do they think about Google’s spokespeople?

If you want to hear their thoughts on Twiddlers, small personal sites, baby panda demotion, and site radius, and also catch Spencer’s advice to Google, check out the full episode.

Moving along, Spencer talks about an experiment he’s working on: a site where the traffic comes from Facebook and Reddit. 

With 50k followers on his Facebook page and 11k visitors in a single day from Reddit, his site got 55k pageviews in the last month. He’s currently with Ezoic but his goal is to get into Mediavine or Raptive, start earning $1k per month, and build on that.

When it’s Jared’s turn, he talks about his Amazon Influencer side hustle and how he has had success creating videos about the products he uses when he stays at Airbnbs. Then he shares a fantastic hack for making those videos.

Moving onto some weird niche sites, Spencer shares Search Craigslist, a search engine for Craigslist. He shows how it works and shares a funny story about his own personal experience with this kind of site. This site gets over 100k visitors a month, a mix of direct and Search traffic. 

Are there any other sites you could create a search engine for or make other websites easier to navigate? Why does Jared call this idea brilliant?

Jared then reveals his site, Tree.fm, which lets you enjoy the sounds of random forests and stunning photography. This DR50 site doesn’t rank for a lot of content, obviously, but they do have a clever monetization strategy.

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
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Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

What does it take to build a million-dollar business? Just ask Dawson Botsford, the developer behind Earnifi.

Dawson is a crypto entrepreneur who leveraged a unique opportunity in the space and turned it into a highly profitable company. He built it in a day, started out with no following, and used some counterintuitive strategies to grow his audience.

In this fascinating interview, Dawson tells the story behind building his business, “an overnight success 10 years in the making.” 


Links & Resources
Earnifi Starter Story episode  Twitter  Github 
Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back, everybody, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared bring you the most important headlines in the SEO space.

Spencer wastes no time this week and dives headfirst into an important video published on The Verge. 

Google and Alphabet CEO Sundar Pichai is interviewed by Nilay Patel, and he asks him some very direct, hard-hitting questions and comments, including ones about the future of niche sites.

He also asks him directly about Google using publishers’ content for its AI answers and talks about the catastrophic loss of traffic for independent publishers.

He discusses two sites that Spencer and Jared have discussed on several occasions: Housefresh and Retrododo, and he asks him about the availability of data from AI Overviews in Google Search Console.


Moving along, Spencer shares a supplemental article about Google’s Ads VP being asked about the impact of AI Search on publishers. 

And lastly, they discuss an article on the recent results from AI Overviews. 

Moving on to their Shiny Object Shenanigans, Spencer talks about an experiment he’s conducting with one of his sites where he received 11k visitors from Reddit in a single day.

Neal.fun is full of absurd and entertaining games which have likely gone viral, and it’s monetized with display ads.

When it’s Jared’s turn, he reveals Caffeine Informer, a DR73 site with 818 pages, a lot of helpful blog content, and organic traffic of 141k per month.

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Blair Williams is an experienced developer who has been in the membership site game for well over a decade, so he knows his way around the space. 

Back in the day, he looked at existing membership plugins and was unimpressed, so he decided to scratch his own itch and create his own. He called it MemberPress.

As of today, his plugin has generated more than a billion dollars in revenue for his customers, of which there are thousands.

Over the years, he has built it up to become one of the best, most powerful membership plugins on the market.

Don’t miss this interview with Blair as he shares many of ways to incorporate a membership component into your business, how to get started, and many other tips and tricks for adding an additional income stream.


Links & Resources
MemberPress 100 Membership Site Examples WP Beginner All-in-One SEO Monster Insights Use coupon code “podcast” to get $15 off Link Whisper to build smarter internal links fast Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer an overview of the week in news related to SEO, AI, and Google.

As is usually the case, this was a news-heavy week, especially in terms of AI. 

They kicked the episode off by talking about Google’s O/I event, where the company revealed everything it has been working on, much of it revolving around AI.

The biggest announcement was that SGE has now been renamed AI Overviews, which will be available to users in the US immediately.

What’s the full impact of these AI Overviews? How often do they show up in search results? Does the change in name mean it’s going to work differently?

AI was definitely the theme of the presentation, but how does Google’s offer measure up with that of OpenAI?

Jared highlighted information about AI Overview as it relates to publishers and content creators. What interesting (and promising) data did he share? 

And what happens if you don’t want Google to use your information for its AI results? Why does Spencer call this a “frustrating state of affairs?” Is this really what users want?

And is anyone fighting for small, independent publishers?

Moving along, Spencer and Jared talk about their Shiny Object Shenanigans. Spencer talks about his experiment getting Reddit traffic. 

He shares a bit of his strategy, talks about Reddit and RPMs, and his efforts to join Mediavine’s Journey program.

When it’s Jared’s turn, he talks about growing his Facebook page, his current cost per like, his cost per lead, and his plans for video ads.

Moving along to the Weird Niche Site portion of the podcast, Spencer breaks all the rules (which is okay, because he also makes them) and reveals a weird YouTube channel, Tiny Cakes. 

With more than 6 million subscribers, their videos are getting millions and millions of views. According to Social Blade, the site has received 960 million lifetime views, he and Jared talk about the thumbnails, 

Jared shares the site Famous For A Day, which allows you to hire a paparazzi for the day. He talks about the packages available on the site, whether this is real or a prank, and how it might be used by people.

He also talks about the keywords it’s ranking for and potential marketing techniques it’s using.

And that concludes another episode of the Niche Pursuits News Podcast. We hope you’re feeling more informed about recent events in Google’s sphere and feel inspired by the side hustles and weird sites and channels we covered.

See you next Friday!
Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

From working remotely while traveling around the world - to acquiring a business for 43% of its asking price and 4x'ing its revenue within a year, Mike Swigunski has a lot of cool insights on deal-making, delegation, pricing strategies, and more.

In short, Mike is an inspirational example of a remote worker turned entrepreneur.


Drawing from his time working at Empire Flippers, Mike gained valuable insights into the intricacies of the acquisition process for a software business.

A key takeaway from Mike's experience is the importance of understanding seller motivations and using factual data to structure deals for effective negotiation.

The acquisition he gets into was structured to enable a quick return on investment.

Again, thanks to his experience brokering several big deals with Empire Flippers, he has a deep understanding of monetization opportunities in the online space.

Pricing psychology and benchmarking were crucial in the immediate aftermath of acquiring the business. As he outlines, he prioritized testing prices, optimizing the pricing page, optimizing customer service, and ensuring mobile-friendliness for enhanced user experience. 

He also chose to add a free trial of the full suite of tools, remove a free basic plan, translate the site into multiple languages, and focus on improving its conversion rate optimization.

His success is also attributed to his focus on lean operations and strategic outsourcing for important tasks like code auditing.

And he stresses the importance of hiring the right talent, mastering delegation, honing managerial skills, and possessing marketing and sales expertise.

All of this helped the site go from $10k in monthly profit to nearly $40k per month at the time of recording—all within a period of approximately 14-15 months!



Links & Resources
Global Career Book - How to Work Anywhere & Travel Forever w/ Digital Nomad Jobs How To Travel & Work Remotely Forever | Mike Swigunski | TEDxVake (youtube.com) Use coupon code “podcast” to get $15 off Link Whisper to build smarter internal links fast Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative