Sales Maven Nikki Rausch

Nikki welcomes Danielle LaFleur to the podcast this week. Danielle is a transformative keynote speaker with 30 years of experience in Marketing, IT, Network Design, and Leadership Training. As the founder of Easy As Pie Design, she excels in strategic planning and AI integration for digital marketing. Danielle holds degrees from the University of Washington and multiple certifications, including Six Sigma and MCSE, and she is also an advocate for continuous improvement and technological innovation. Her talks provide insights and strategies for thriving in the digital and AI-driven business landscape.
Nikki and Danielle discuss the delicate balance between cutting-edge AI tools, the human touch in business, and AI's impact on customer experiences and productivity. They talk about the nuances of AI evolution, from its current capabilities to the aspirations of Artificial General Intelligence (AGI).
Tune in to learn how businesses can leverage AI to streamline processes, enhance customer interactions, and drive innovation, all while preserving authenticity and connection. Nikki and Danielle explore the concept of "prompt engineering," where precision in input parameters unlocks AI's full potential, and they also talk about the real-world examples of how AI optimizes tasks, from crafting landing pages to managing client interactions!
With the transformative power of AI, listen in to this episode to discover the importance of ensuring personalized connections even with technological advancements. Gain insights into the evolving nature of work in this era of AI, where creativity, collaboration, and adaptability remain what's most important!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
 
In This Episode:
[00:37] - Nikki is interviewing Danielle LaFleur of Easy As Pie Design.

[03:40] - Danielle argues that customer service relies on leveraging tools to prioritize personalized attention, with AI oversight ultimately being essential.
[05:43] - AI evolves from matching human capabilities to surpassing them, ultimately aiming for autonomy.
[07:38] - Nikki reveals that she uses AI in her business to expedite problem-solving and brainstorming during coaching sessions.
[09:12] - Danielle uses AI to enhance client interactions, leveraging insights for tasks such as webpage design.
[12:52] - Danielle argues that prompt engineering in using AI helps ensure quality results.
[14:24] - Danielle adds that prompt engineering is important when it comes to directing AI, similar to onboarding an intern.
[17:00] - Specify ChatGPT's role, client, desired outcomes, context, and criteria, and then prompt for relevant information.
[18:05] - For effective AI guidance, Danielle advocates for defining roles, offering context, setting criteria, giving clear instructions, and including examples.
[21:44] - Integrating AI into high-touch interactions depends on business model and personal capacity.
[24:13] - Danielle touches upon how businesses adopt AI-driven customer service for empathetic, efficient assistance.
[27:05] - Nikki argues that, for solopreneurs or small teams, leveraging AI like ChatGPT requires tailored strategies.
[28:09] - Hume, which is powered by AI emotional recognition, transforms customer interactions by offering personalized assistance without direct involvement.
[31:11] - Danielle explains how automatically organizing calls, noting actions, and facilitating quick information retrieval assists with managing projects.
[34:45] - Embracing creativity as your greatest asset empowers innovation and challenges traditional norms.
[37:17] - Danielle encourages listeners to recognize your uniqueness an

Nikki’s guest today is returning guest Jill Shroyer, the CEO and Lead HR Consultant at Expedition HR. An expert on how to conduct tough conversations. Jill teaches businesses how to have tough conversations without feeling like a jerk! Businesses hire Expedition HR to provide on-demand, on-call expert HR and tough conversation support and guidance through the HR Subscription. It’s like having an HR Director on-call! Most clients find Expedition HR because they need help letting an employee go or because they need to solve an ongoing work performance problem.
Jill has over two decades of HR experience across five industries and is a published author of the book, Conquer Sticky Situations. She lives in Park City, Utah with her husband, two kids, and rescue pets, and she has many passions outside of work including mountain biking, skiing deep powder, and traveling abroad with her family!
Join Nikki as she and Jill discuss Jill’s innovative approach to HR consulting. Jill shares her journey of developing the Expedition HR subscription, a unique service tailored for businesses with 15-50 employees. Learn how Jill's model, which includes one-on-one support, unlimited Voxer access, and a comprehensive resource bank, provides companies with essential HR tools and guidance.
Jill also reveals how she leverages Nikki's sales techniques like using softening phrases and refining consult questions in order to achieve growth and client satisfaction. She highlights the transformative power of asking the right questions, offering immediate purchase links, and the importance of follow-up meetings to close sales effectively. Nikki and Jill also discuss the importance of adjusting communication styles, like modulating one's tone, to enhance clarity during conversations, especially tough ones.
Listen in to hear Jill's insights on navigating tough workplace discussions, her successful sales strategies, and the supportive culture of the Sales Maven Society. This episode is packed with valuable takeaways for anyone looking to improve their sales approach and handle challenging HR scenarios with confidence!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
 
In This Episode:
[00:30] - Today’s guest is Jill Shroyer of Expedition HR.
[01:04] - Jill explains how she specializes in tough workplace conversations through a flexible HR subscription.
[03:11] - Jill points out how very few clients make full use of the unlimited Voxer benefit, but she provides extensive support through it.
[04:53] - Nikki's phrase “Would it be okay to ask?" significantly contributed to Jill's exponential growth last year.
[06:49] - Jill touches upon how listening to Nikki's module on curling her voice down drastically improved her conversational tone.
[08:49] - Jill explains how she has refined her consult questions, looking to shorten calls to 30 minutes while gathering essential information.
[10:59] - Jill reveals how asking questions related to budget and offering immediate purchase options during consults improved her client engagement.
[14:08] - Nikki argues that asking questions, even uncomfortable ones, shows respect, earns business, and elevates you as the expert.
[16:56] - Hear how asking permission to share recommendations and requesting follow-up has positively transformed client interactions for Jill.
[20:16] - Jill feels that the Sales Maven Society fosters genuine connections and attracts sincere individuals for meaningful interactions.
[23:00] - Jill adds that the Sales Maven Society serves as a very important safety net and offers personalized coaching and support.
[23:57] - Where can Jill be reached online?

Today’s guest is Melissa Rose. Melissa started her business The Dancing House in the basement of her home where she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community, along with running a successful brick and mortar business and an online dance membership.

Melissa is also a visibility coach and consultant to other local brick + mortar businesses, providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.
When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.
Join Nikki and Melissa as they explore the importance of maximizing Google business profiles, emphasizing consistency, clarity, and control in SEO strategies. Melissa reveals her system for consistently collecting Google reviews, highlighting their impact on online visibility and consumer trust. As they discuss the power of reviews in influencing purchasing decisions, they uncover actionable insights for brick-and-mortar and online businesses.
Melissa's expertise shines as she demystifies SEO, offering practical tips for optimizing Google profiles and maintaining online visibility. From geotagging photos to updating business information, she provides a comprehensive approach to SEO that ensures lasting results.
With engaging anecdotes and actionable advice, this episode is a must-listen for anyone looking to elevate their online presence and attract more customers. Tune in to discover how mastering SEO can transform your business's visibility and success!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

 
In This Episode:
[00:31] - Today’s guest is Melissa Rose of The Dancing House.

[03:04] - Melissa reflects on how growing up on a dairy farm in Wisconsin shaped her resilient approach to life.

[04:48] - Melissa argues that consistency and clarity are key to mastering SEO and attracting the right clients.

[07:01] - It’s important to regularly update your Google business profile with engaging content.

[10:54] - Using Google reviews extensively boosts credibility and attracts both customers and potential employees effectively.
[14:37] - Embracing SEO's consistency aligns with Melissa's preference for routine, enhancing her business strategies.

[16:49] - Melissa is a self-proclaimed introvert and facilitates reviews via messages, making it effortless and boosting online visibility.

[18:53] - Melissa and her team use a multi-channel approach - email, phone calls, and encouragement cards - to request Google reviews.

[20:10] - Melissa suggests quarterly reviews, excluding summer and December, to track referrals and encourage repeat success.
[23:17] - Melissa emphasizes optimizing your Google business profile with detailed service information and proper category selection.

[26:21] - Melissa suggests initially investing 90 minutes to optimize your Google business profile.

[29:15] - To attract genuine clients, Melissa emphasizes the importance of SEO over social media engagement.

[32:57] - Melissa highlights the critical role of reviews and photos on Google business profiles for attracting customers.

[35:39] - It’s important to optimize all aspects of one’s Google Business profile beyond mere reviews.

[37:46] - Daily morning walks currently bring Melissa pleasure a

Nikki is honored to have today’s guest, Marcie Towle, on Sales Maven. Marcie is the owner of Dragon Fire Coaching, where she helps clients ignite greatness in their lives by teaching them how to build Inner Wealth™ using Nurtured Heart Approach®.  Marcie has spent her entire career helping others lead their best lives. She is a certified Advanced Trainer of Nurtured Heart Approach, certified Health Coach, taught both group and 1:1 fitness for over 25 years, and has been a business owner since 1993.
Most people find their way to Marcie and Nurtured Heart through a challenging child in their lives. She especially enjoys working with parents of teens and adults who want to have better relationships with their kids. Once clients learn the tools Marcie teaches, they find that these very same tools help them navigate any challenge with confidence.
Listen as Marcie shares insights into maintaining strong parent-child connections during pivotal developmental stages, and learn how she’s used Nikki’s expertise in her consultation process to revolutionize her approach, empowering her to lead meetings confidently. She also discusses her journey within the Sales Maven Society, where she discovered unexpected community support and invaluable insights.
Whether you're seeking to enhance parent-child relationships or refine your consultation skills, this episode offers practical wisdom and heartfelt anecdotes. Tune in to explore Marcie's transformation and glean actionable strategies for business success and personal growth.
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
 
In This Episode:
[00:27] - Nikki introduces today’s guest - Marcie Towle of Dragon Fire Coaching.

[00:50] - Marcie provides some information about herself and her business.

[01:24] - Marcie points out how parents may grow apart from their children, but guidance fosters connection and support.

[02:59] - Learn a little bit about Marcie’s other business, R+E Cycles.

[04:06] - Marcie has learned that using your pre-framing structure establishes authority, puts prospects at ease, and avoids over-coaching.

[06:57] - Working with Nikki has helped Marcie stand confidently in her expertise.

[08:12] - Nikki argues that as confidence grows, boundaries become clearer, fueling even more confidence in business endeavors.

[09:18] - Understanding boundaries is central to Marcie’s teachings, yet applying them varies between coaching and parenting.

[09:52] - We often struggle with applying our own advice, a universal challenge in professional and personal realms.

[11:54] - What is the best way to get in touch with Marcie?

 
For more actionable sales tips, download the FREE Closing The Sale Ebook.
 
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven 
 
Find Marcie:
Dragon Fire Coaching
R+E Cycles
Email: marcie@dragonfirecoaching.com
LinkedIn

Today’s guest was on the show before, back in episode 157, and your host, Nikki Rausch, is so thrilled to have her back! Join her as she catches up with Faithann Basore, a valued member of the Sales Maven Society, to share her latest success story in the latest episode of Sales Maven.
Faithann and her husband Dave have owned Window Cleaning Plus (WCP) for nine years. Growing WCP through networking has given Faithann the desire to guide other small business owners through the networking terrain so that they can feel comfortable and build long-lasting relationships in their business.
She reveals her recent ventures into networking coaching, inspired by Nikki's teachings on effective communication. Faithann also dives into the importance of crafting compelling elevator pitches that focus on sparking curiosity and painting vivid pictures rather than listing services. She shares insights into her own experiences, including a challenging encounter with a car dealership client and how she used NLP techniques to manage her state during a difficult conversation, maintaining her integrity and composure.
Nikki and Faithann discuss the significance of resilience and mindset in navigating business challenges, emphasizing the value of learning from setbacks and implementing changes for success in the future. Faithann also offers practical advice for fellow entrepreneurs on maximizing the benefits of Sales Maven Society training through intentional scheduling and commitment.
Tune in to gain valuable strategies for enhancing your networking skills, managing challenging client interactions and having difficult conversations, and leveraging mindset techniques to thrive in business!
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

 
In This Episode:
[00:27] - Nikki is welcoming Faithann Basore back to the show!
[01:41] - Faithann provides a recent success story, having ventured into networking coaching.
[03:40] - Faithann is focusing on refining elevator pitches and offers consultations on effective networking strategies.
[07:03] - Learn about a particular technique that Faithann has implemented that has led to success.
[10:50] - Faithann reflects on having maintained integrity amid adversity with a car dealership, despite unfair accusations.
[13:43] - Nikki emphasizes managing one’s emotional reactions to maintain composure in difficult conversations.
[16:22] - Nikki expresses appreciation for the time taken to access inner composure, comparing it to handling strong winds.
[17:52] - Nikki further emphasizes that building resilience involves facing challenges to strengthen oneself for future challenges.
[20:13] - Accepting the inability to convince someone doesn't diminish your worth.
[23:00] - Faithann reveals an important lesson learned: to get estimates signed by the decision-maker to avoid misunderstandings and assumptions!
[24:09] - When situations don't yield desired results, reflecting on lessons learned fosters growth.

[26:08] - Faithann reveals the URL of her website.
 
For more actionable sales tips, download the FREE Closing The Sale Ebook.
 
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven 
 
Find Faithann:
Sales Maven - “How To Maximize Your Email List”
Window Cleaning Plus
The Networker’s Tour Guide

Many of us attend virtual events to build connections. You can do things to set yourself up for success and get noticed by your ideal clients. Ultimately, it’s about attracting them to you. 
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to get noticed at virtual events to attract your ideal client on this episode of the Sales Maven Show.
In today’s episode, Nikki delves into the art of standing out at virtual events—a critical skill for any business looking to attract their ideal clients. Her expert insights guide you through three essential strategies to catch your target audience's eye and ensure you remain memorable long after the event concludes. 
Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

 
In This Episode:
[00:27] - Welcome, and thank you for listening!
[01:58] - Have you turned on your camera?
[02:48] - Have you asked a question?
[05:20] - Be willing to participate and speak up.
[06:46] - Have you ever sent a supportive comment to an attendee?
[09:42] - Thank you for listening. Nikki is so grateful you are here!

 
For more actionable sales tips, download the FREE Closing The Sale Ebook.
 
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
Work With Nikki Discussion
To download free Resources from Nikki: www.yoursalesmaven.com/maven