Talking Too Loud with Chris Savage Wistia Studios

In marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns.

Product launches are full of fanfare, but what happens after the big unveiling? How do you retain customers? How do you incorporate feedback? And how do you make sure you’re communicating the latest features the product offers? These are just some of the questions that Chris and Sylvie get into on the latest episode of Talking Too Loud. Alongside Wistia’s Senior Product Marketer, Yooni Choi, and Product Marketing Manager Jean Merlain, the quad peeks behind the product-curtain to explore the challenges and strategies involved in growing Wistia Live.

When Apple released the iPhone X in 2017, Chris Lavigne, video aficionado and Wistia’s Head of Production, knew that its combination of advanced camera technology, powerful processing capabilities, and innovative features would fundamentally transform mobile video filming. Today, Lavigne, like many content creators out there, has found himself smack dab in the middle of another video revolution. On this week’s episode of Talking Too Loud, learn how generative AI is reshaping the landscape of video production — from expediting storyboarding to overhauling set design — with a few simple keystrokes.

Do startup founders have to be a little bit nutty? That’s just one of the questions Savage and Sylvie kicked around with Talking Too Loud guest Joe Lemay, the jiu-jitsu-loving entrepreneur and co-founder of Rocketbook. On this week’s episode, learn how an airplane epiphany, coupled with a deep belief in the product viability of reusable notebooks, took Joe on a wild ride that started with a Shark Tank flop but ended with a 50-million-dollar exit.

This week, Savage and Sylvie are talking way too loud about great ads. The ones that make us laugh, cry, and yes, even buy. So they sat down with Lia Khayami Quiñones, a Creative Director at Known Ad Agency, to get the lowdown on her creative process, explore the soup-to-nuts production on a specific campaign for Ubisoft’s iconic video game series, Just Dance, and learn what brands stand to gain by making edgier content.

This week, Savage and Sylvie are talking way too loud about great ads. The ones that make us laugh, cry, and yes, even buy. So they sat down with Lia Khayami Quiñones, a Creative Director at Known Ad Agency, to get the lowdown on her creative process, explore the soup-to-nuts production on a specific campaign for Ubisoft’s iconic video game series, Just Dance, and learn what brands stand to gain by making edgier content.