Walks With A Copywriter Oli

Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.

SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.

Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.

Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.

Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.

Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.