Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love Davina Frederick

In today’s episode of the Wealthy Woman Lawyer® podcast, I chat with Kevin Daisy, founder and CEO of ArrayDigital. Kevin’s company specializes in helping law firms enhance their online presence through effective SEO strategies, Google ads, and optimized websites. With years of experience in digital marketing, Kevin shares his journey from a local website designer to leading a successful law firm marketing agency.
Listen in as Kevin and I discuss:
Kevin’s entrepreneurial journey and how he started ArrayDigital.The unique approach ArrayDigital takes towards law firm marketing.The importance of having a well-optimized website for your law firm.SEO strategies that can help law firms rank higher on Google.The difference between Google ads and local service ads, and how law firms can benefit from each.Effective content strategies and the role of unique content in SEO.How to leverage Google Business Profile for local SEO.Practical advice for small and solo law firms on starting their digital marketing journey.Links to Love:
***Want to connect with Kevin? Visit ArrayDigital’s website: ArrayDigital Or follow Kevin on social media: Instagram***
***Looking for help scaling your law firm business?*** Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. wealthywomanlawyer.com***
***Please Leave a Review and Share.*** If you love the Wealthy Woman Lawyer® Podcast, we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!

Today’s episode of the Wealthy Woman Lawyer® Podcast will be brief because this afternoon, I’ll be presenting my most popular training: “3 Critical Strategies My Women Law Firm Owner Clients Deploy to Build $1M+ Law Firms Without Overwork and Overwhelm.” I want you to hop over to that because I think it’s a powerful training that will give you more than a few lightbulb moments.
It's still possible to register and attend. We start at 3 p.m. EDT today, June 6th. I hope to see you there.
So, let’s get into today’s topic: This One Shift Can Get You to $1M.
I know right now you are probably thinking: “Davina, you are crazy. There’s no one thing I can do to scale my law firm to a million dollars! There are a million things I have to do to reach that goal.”
I hear you. If you are like most of my women law firm owner clients when they first start working with me—or like me way back in the day when I started my first law firm business—you have a very long to-do list that seems to grow faster than you can check things off on it.
Listen in as I share:
What you are probably doing now that you think you need to do more of and what you should be doing instead.The reason I love a good list, how it can hurt your business, and how, if you are a list lover like me, you can use list-making more effectively.Three questions you should ask yourself about your list of “to-do’s” if you want to make more money while working fewer hoursThe one shift you can begin making today to get you to $1M fasterThe right way and the wrong way to make that shiftOne of the biggest mistakes women law firm owners are making as managers is that they don’t realize they are making (and what to do to correct this).Three questions to ask yourself to improve your workflow systems (and remove yourself as the clog in your pipeline).How to get my exact, step-by-step law firm growth blueprint—one that’s helped hundreds of women law firm owners scale their law firm businesses.And much more! (I cram a lot of value in 8 minutes!)Links to Love:
Join me in my upcoming training—it’s my most popular one yet. It’s called “3 Critical Strategies My Women Law Firm Owner Clients Deploy to Build $1M+ Law Firms Without Overwork and Overwhelm,” and you can register by clicking here. We start at 3 p.m. EDT TODAY, June 6th!

In today’s episode of the Wealthy Woman Lawyer® Podcast, I want to share with you five skills I acquired that I believe made me a better business owner than I was when I started my entrepreneurial journey.
I’m also going to share with you WHY I think they made me a better business owner because that’s important as well.  Just adopting someone else’s methods or ideas on a subject without understanding why they are doing it that way will not help you. Understanding the 'why' behind business practices empowers you to make informed decisions and take control of your business.
Listen in as I share…
Why it’s important to understand why someone does what they do (what they get out of it).Why I see opportunities all around me every day (yes, even in my inbox) and how that serves meWhy I’m grateful I went to law school and became an attorney and how it serves me as a business owner (but also, the downside)The one skill that is required to make anything happen and the advantage people who possess it have over those who do not.The skill that helps me to minimize fear and anxiety when things do not go the way I envision they will (this one has helped me to survive the inevitable ups and downs in my business)The most important skill to have if you want to make a career as an entrepreneur and business owner (and it’s also been the hardest one for me to master)How to get started if you want to hone your leadership skills and be a better law firm ownerAnd much more!Links to Love:
Join me in my upcoming training—it’s my most popular one yet. It’s called “3 Critical Strategies My Women Law Firm Owner Clients Deploy to Build $1M+ Law Firms Without Overwork and Overwhelm,” and you can register by clicking here.

In today’s episode of the Wealthy Woman Lawyer® podcast, I chat with Margeaux Thomas, founder and CEO of Thomas Law.Margeaux is an Virginia-based attorney and speaker with 15+ years of experience representing individuals and small businesses in commercial and real estate litigation, including class action cases and numerous trials on behalf of both plaintiffs and defendants.
She specializes in commercial landlord/tenant disputes, business partnership disputes, and contract disputes, and has traveled throughout the country as a faculty lecturer educating over 4,000 attorneys on business litigation issues.
Margeaux is also a contributor to the American Bar Association's Commercial Lending Treatise and has been recognized as a Super Lawyers Rising Star from 2013-2023 and a Top Lawyer by Northern Virginia Magazine in 2022.
In addition to managing her own law firm, Margeaux has held numerous bar associations positions and served on various non-profits boards. Margeaux is currently on the Board of Directors of the Old Dominion Bar Association, she is the current Vice-Chair of the Fairfax Bar Association Continuing Legal Education Committee, and in 2022 she was selected to serve on the Alexandria Bar Association Judicial Screening Committee and accepted as a member of the George Mason Inn of Court.
Listen in as Margeaux and I discuss:
Margeaux’s journey to becoming a lawyer and starting her own wealth-generating law firm.The catalyst for leaving Big Law and starting her own firm.How she pivoted when her would-be partner backed out.The belief that kept her going in the face of her fears.The marketing strategy that helps her grow her firm quickly and steadily.Things to consider when going into a partnership that will help you if you ever break up.Good (and not so good) reasons to consider partnership.How a bartender helped her get her law firm off the ground and growing.The mistakes she made after letting her first employee go and hiring new employees.Here three-bucket hiring method.The lesson she learned from her brother about recruiting right-fit employees.And much more!Links to Love:
***Want to connect with Margeaux? Visit her website:
https://thomaslawplc.com or follow her on social media:
https://www.facebook.com/thomaslawplchttps://www.linkedin.com/in/margeaux-thomas
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.

In today’s episode of the Wealthy Woman Lawyer® podcast, I met with Melanie Herschorn of VIP Book Marketing and Publishing.Melanie wants to help you step into the spotlight as an authority. As a publisher and book marketing expert for attorneys, consultants, and business owners, she’s on a mission to empower authors to share their message with the world.
With her comprehensive background of more than 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book.
Her new book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success, is available now.
Listen in as Melanie and I discuss:
Melanie’s journey from award-winning journalist to clothing designer to independent book publisher.Why she thinks book publishing is critical for experts who want to establish their credibility and authority in their industry.What sets her publishing company apart from others who offer to help you “write your book.”What writing, publishing and marketing a book has done for her and her business.What a book does for you that a business card does not.Why you should NEVER worry that someone with read your book to get all the answers instead of hiring you.The family situation that sparked her interest in helping more lawyers get their work out into the world.The first thing you absolutely must figure out before you start writing.Why (and how) you should leverage other people’s audiences to get the word out about your book.One big mistake she’s seen authors do to impede the sale of their book.The advantage of independent publishing over traditional publishing.And much more!Links to Love:
***Want to connect with Melanie? Visit her website: VIP Book Marketing | For Nonfiction and Children's Authors
Grab a copy of her latest book here.
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.

In today’s episode of the Wealthy Woman Lawyer® podcast, I had the pleasure of interviewing Doug Bradley, President and Founder of Everest Legal Marketing.
Doug's journey to success is a testament to his resilience and hard work. Despite juggling two jobs, marriage, and homeownership, he managed to achieve a double major in Business Administration and Broadcasting at the University of La Verne. This dedication and perseverance inspire confidence in his abilities and his commitment to his work.
Afterward, he entered the advertising world, working at Dex Media and witnessing firsthand the decline of yellow page advertising during the Great Recession. He then transitioned to Lawyers.com, where he excelled in a new industry, mastering all things SEO.
When Martindale-Hubbell sold Lawyers.com, Doug decided to secure his financial independence, founding Everest Legal Marketing, LLC, a company that provides SEO, website design, and content marketing services to attorneys and law firms across the U.S.
Listen in as Doug and I discuss:
Doug’s journey into the online advertising space and, ultimately, online advertising for law firms.Three basic elements of search engine optimization (What it is and what it takes for it to work for your law firm).What many law firms get wrong about website marketing.What you need to create good legal content.The real goal of your marketing content (Hint: it’s not providing prospects with a legal education).Five of the biggest mistakes law firms make in law firm marketing.Ways to move away from the “scale of justice” or “courthouse steps” in your website design and differentiate your law firm from others.How long it takes to see results from good SEO.The cost of good SEO (it depends!) and what should be included in your strategy.Questions you should ask before you hire an “SEO” company to help you improve your SEO.And much more!Links to Love:
***Want to connect with Doug and Everest Legal Marketing? Visit their website: Everest Legal Marketing | Attorney Digital Marketing Services
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue but haven’t yet hit that $1M mark, to apply for private coaching with me.