Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.
7 Steps of a B2B Content Marketing Strategy - Part 1
Creat a B2B Content Marketing Strategy in just 7 steps. In this episode we cover the first 4 steps. Stay tuned for the final 3 steps.
What is Content Marketing?Overview of 7 stepsStep No 1: Identify Your AudienceStep No 2: Audit Your Existing ContentStep No 3: Define AimsStep No 4: Determine Distribution Channels
What is Content Marketing in B2B?
Content Marketing gets you in front of your target group and shows how your business fulfills their demand. The aim is that your potential customer wants to learn more about your product, service, and business.
Content Marketing is important because it is a natural way to create leads. Your B2B content marketing strategy strives to position yourself as a thought leader. For example, by using educational, fact-based content.
What's the idea of Content Marketing?Definition of Content MarketingWhat does this Definition means?Content Marketing creates trustThought LeadershipCreate organic website growth
4 Google Search Types in B2B Marketing
What is the intention a user has when searching on Google? And how to use the 4 Google Search Types in your B2B Marketing efforts?
In this episode we cover the differences between informational, navigational, commercial and transactional serach intents.
What are Google Search Types4 Search IntentionsInformational Search TypeNavigational Search TypeCommercial Search TypeTransactional Search TypeHow to use them in your Marketing
How to create a B2B Marketing Strategy in 6 Steps (Part 2)
Here is the second part on "How to create a B2B Marketing Strategy in 6 Steps?" This is a step-by-step guide. In this episode we cover the final 3 milestones on your way to a better strategy paper.
Step 4: Define the Customer Journey
Step 5: Create a Marketing Plan
Step 6: Make your results measurable
Recap on the first 3 stepsNo. 4 - Define Customer JourneyNo.5 - Create a Marketing PlanNo.6 - Make results measurableRelated Episodes
How to create a B2B Marketing Strategy in 6 Steps (Part 1)
How to create a B2B Marketing Strategy in 6 Steps? Here is a step-by-step guide. In this episode we cover the first 3 milestones on your way to a better strategy paper.
Step 1: Define aims
Step 2: Analyze the status quo
Step 3: Define your target group.
3 of the 6 B2B Marketing Strategy StepsDo you need a Strategy?6 Steps to creat a StrategyNo.1 - Understand your portfolio and define aimsNo.2 - Analyze status quoNo.3 - Define your target groupRelated Episodes
B2B vs. B2C Marketing: The 7Ps
Listen and learn about differences between B2B and Business-to-Consumer Marketing from the perspective of the "7Ps" of Marketing. This is the first of two podcast in the series B2B vs. B2C.
B2B and B2C MarketingNo.1 - Product and ServiceNo.2 - PriceNo.3 - Place and DistributionNo.4 - Promotion and CommunicationNo.5 - PeopleNo.6 - ProcessesNo.7 - Physical EvidenceRelated Episodes