Is it possible for festivals to keep their audiences engaged on shifting sands‪?‬ Paradise Talks - Industry Insiders

To say that this has been a difficult or unprecedented year for the festival community would be a cliche understatement. It doesn’t come close to describing the stress or chaos that the pandemic has impacted on the sector. We’ve now moved into a period beyond a full year in which organisers, promoters, crews and artists alike are grappling with more uncertainty than we’ve ever encountered. As this podcast is brought to you by Paradise, the agency for entertaining brands, we can’t expect or pretend to solve the mountain of issues facing the festival sector as we record this episode, from the daily cancellations to debates around Covid passports and the lack of government-backed insurance, but what we can do is to explore the resourcefulness, creativity, innovation and bravery of those operating in the festival industry as they approach solutions around planning and maintaining the conversation with their audiences, keeping their brands relevant and alive, in these strange times. Through our conversation, we’ll ask, is it possible for festivals to plan, promote & keep their audiences engaged & hopeful on shifting sands?


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