This Can't Be That Hard Annemie Tonken

I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market.
Since I'm (sadly) not a fairy godmother, I'm doing the next best thing by bringing on Casey Fatchett of The Nerdy Photographer. Casey and I geek out on marketing, SWOTs, and other tools you can use to take stock of your business, but I particularly loved his marketing superhero analogy... and I think you will too.

It can be hard to look objectively at your business, but Casey is sharing some great tips for how to figure out what sets you apart and how to use that to create a thriving business. 
Join The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Remember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Finding photography can be a lot like falling in love (and starting a business is like that first big commitment)... but after that initial spark fades, where do we land? 
Today I'm talking about the 4 phases of your relationship with your photography business; from the initial spark, to the reality check, to the crisis moment, and finally the maturity and stability phase. 

Each phase is important and has its ups and downs. So no matter which phase you're currently in with your photography business, I hope today's episode will resonate.
Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

In the realm of marketing tools, your website reigns supreme, but navigating the sea of advice on its design can be daunting, to say the least.

That's why I'm thrilled to welcome Kelsey Christine, a web designer who focuses on serving photographers. Today, Kelsey will guide us through the dos, don'ts, and latest trends in website design for photographers. She'll offer practical insights for those looking to refresh their sites and introduce the concept of an "Experience Page," a strategic blend of testimonials, pricing, and more, all in one impactful space.

Whether you are looking to re-do your website now, or just want to get ideas for the future, this episode is full of practical advice and tips that you won't want to miss. 

Links:
Visit Kelsey Christine's website and Kelsey's InstagramKelsey's free Experience Page guideJoin The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

It's no secret that I've automated and outsourced everything but the absolute necessities in my photography business, but it wasn't always that way. For the first 7 years of my business I did it ALL myself... and it nearly killed me.
When necessity forced me to change my approach, I hoped it wouldn't destroy the personal, high-touch brand I'd worked so hard to cultivate. Imagine my surprise when it not only improved my client's experience, but had a profoundly positive effect on my bottom line (not to mention my mental health and work/life harmony).

Today my guest is Rick Liston, who had a similar journey in his wedding photography business. He is sharing how the success he achieved through automation and delegation ultimately led him to start a parallel company that connects photographers with virtual assistants trained specifically to work in the photo industry.

Rick talks about how you can begin to recognize the tasks you can outsource, and how doing that will free you up to spend more time and energy focusing on higher-level tasks that will ultimately allow your business to grow.

Even if you don't think you're ready for a VA yet, I want to encourage you to tune in and visit Rick's website. You might be surprised at how affordable and effective hiring a VA can be!

Links: 
 Visit Rick's website where he connects you with vetted and trained VA's specifically for portrait photographers. Use code TCBTH to get your first week free. Join The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

I have long believed that the intersection of your (multiple) talents is where the magic for your business lies. So many of us have skills that we could bring to the table, but often don't because we think they have nothing to do with photography - or that they will somehow water down our photography business. Amanda Dudzik turns that notion on its head. 

In our chat today, Amanda shares how combining her talents in hair/makeup and photography has unlocked new success for her in both areas. Amanda was feeling burnt out doing generic family shoots until she started focusing on what she loves - working one-on-one with women. She now spends an hour prepping each client's look, and has found this bonding time leads to way more bookings.

Tune in to hear Amanda's story of finding her photography niche and get some ideas for how you can connect on a deeper level with your own ideal client. Maybe you'll even be inspired to take your business to the next level through a unique talent combination you haven't considered yet!

Links for this episode: 
Grab Amanda's free Beauty First-Aid Kit hereConnect with Amanda via her  websiteFollow Amanda Dudzik's InstagramJoin The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Every photographer has had the experience of dealing with an unhappy client (and if you haven't yet, you will at some point!). There's no two ways about it: that situation sucks, and will probably have you second-guessing yourself and your business. 


Today I am talking with Rachel Utain-Evans about how to handle difficult conversations with unhappy clients while protecting your business and maintaining excellent customer service... all at the same time. Rachel shares invaluable insights from over a decade of experience on how to navigate these conversations from a place of transparency and confidence. 


I want you to save this episode so you can come back to it the next time a client comes to you with a complaint; Rachel will give you the resources and confidence to handle whatever comes your way confidently and professionally! 


https://www.rachelutainevans.com/ - Rachel's website where she mentors photographersJoin The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!