100 episodios

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business.

Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock.

Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

Top Floor Susan Barry

    • Economía y empresa

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business.

Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock.

Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

    Silverware Secret Message

    Silverware Secret Message

    Rebecca Dean has had concurrent career paths in healthcare and hospitality, which positioned her perfectly to found Healthpitality. A virtual medical practice, Healthpitality exists to serve hospitality employees, especially restaurant workers, who traditionally struggle to access healthcare. Susan and Rebecca talk about rifles, co-pays, and the future of insurance.
    What you'll learn about in this episode:
    When to protest sidework Why you need an annual checkup How to keep staff members happy Who benefits from high-cost healthcare What legal restrictions govern medical practices Rate, Review, & Follow on Apple Podcasts
    "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 22 min
    Gay Wine Weekend

    Gay Wine Weekend

    Gary Saperstein is a 30 year restaurant veteran and founder of Out in the Vineyard, a travel and event company that brings the LGBTQ+ and winemaker communities together in Califonia's Wine Country. For more than 16 years, Gary has put on Gay Wine Weekend, a three-day extravaganza that builds community and raises money for charities like Face to Face. Susan and Gary talk about how the gay community was made visible, starting with a twilight T-Dance.
    What you'll learn about in this episode:
    How to entertain non-drinkers in Sonoma Valley Why T-Dances hold a place of importance in gay history Who hotels need to be marketing to, especially for weddings Where to sneak away for a romantic rendezvous at a winery When to go to Gay Wine Weekend (spoiler: it's July 19-21, 2024!) Rate, Review, & Follow on Apple Podcasts
    "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 31 min
    Sleepless in Vancouver

    Sleepless in Vancouver

    Oliver Winter is founder and CEO of A&O Hostels, the largest privately-owned chain of hostels in Europe, with 40 properties in 25 cities. After a brush with "travel shame" during the pandemic, Oliver began to understand the threat that the climate crisis poses to the future of travel demand. As a result, he resolved to make A&O carbon neutral by 2025. Susan and Oliver talk about the carbon footprint of the lodging business.
    What you'll learn about in this episode:
    How marmalade impacts carbon footprint When the best time to start a business is What mistakes to avoid in opening a hostel Why the fall of the Berlin wall gave Oliver confidence Who to ask for the best ideas to transform your business Rate, Review, & Follow on Apple Podcasts 
    "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 34 min
    Boxed Bellman Excreta

    Boxed Bellman Excreta

    Scott Greenberg is a motivational speaker, former Edible Arrangements owner, and author of "Stop the Shift Show: Turn Your Struggling Hourly Workers into a Top-Performing Team." As the former owner of multiple Edible Arrangement stores, Scott has learned that approaching your hourly staff with a salaried mindset is a recipe for failure. Susan and Scott talk about what's still wrong with dining out and hard vs. soft needs.
    What you'll learn about in this episode:
    How to decide when to give someone a raise Who makes up the best audience for a speaker What bosses should do when managing Gen Z employees What Maslow's Hierarchy of Needs has to do with pizza parties Which new service consultants should consider adding to their offering Rate, Review, & Follow on Apple Podcasts
    "I love Susan, Top Floor, and the Loading Dock." If that sounds like you, please consider rating and reviewing my show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 33 min
    $600,000 Trash Can

    $600,000 Trash Can

    David Lund is the Hotel Financial Coach, a thought leader and trainer on using finacial data to drive your business decisions and your career. A 30-year hotel vet, David has seen everything, a lot of which he shares in his book, The Prosperous Hotelier. Susan and David talk about railroads, scams, and Russians.
    What you'll learn about in this episode:
    Why it is so important to ask questions How to get better at understanding the P&L What railroads have to do with luxury hotels How much time to spend on your expense checkbook What GMs and owners who don't share numbers are up to Rate, Review, & Follow on Apple Podcasts 
    "I love Susan, Top Floor, and the Loading Dock." If that sounds like you, please consider rating and reviewing my show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 30 min
    Understood the Assignment

    Understood the Assignment

    From a haunted vacation rental to a casualty-free plane crash, the teams of the Hunter Hotel Investment Conference and Hunter Hotel Advisors brought their A-game stories to the mic for this trip to the Loading Dock. Experience the highs and lows of a life in hospitality when you listen to what just maybe our best collection of funny, crazy, and just-plain-weird stories yet!
    You will hear about:
    - Showering in the dark
    - A styrofoam wedding cake
    - The stolen and returned Mustang
    - Canceling the Hunter conference
    - Losing a boom box and making a sale
    - Jetski tours of an abandoned resort
    - The unlikely event of a water landing
    Rate, Review, & Follow on Apple Podcasts 
    "I love Susan, Top Floor, and the Loading Dock." If that sounds like you, please consider rating and reviewing my show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 1h 6 min

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