EP002 Abercrombie and Fitch K&B Chat podcast series

Segments:

Welcome
Introduce topic/overview of topic
Commentary about topic
Crisis Tips
Final Comments



In episode 2 of the K&B Chat, we discuss the Abercrombie and Fitch controversy. We start off by giving some background information about the company and the situation with former CEO Michael Jeffries. We discuss his prior statements and his semi-apology that he made back in 2006. Also we mention the #Fitchthehomeless campaign started by Greg Karber. Towards the end we even provide a helpful tip when making apologies to the public.

Items mentioned in this episode:

Salon Media Group Link:
http://www.salon.com/2006/01/24/jeffries/

Apology Link:
http://www.huffingtonpost.com/2013/05/16/abercrombie-fitch-ceo-controversy_n_3286502.html


David Pakman Show Youtube video Link:
https://www.youtube.com/watch?v=pCv-bwCqqXE


Fitch the Homeless Article and YouTube video Link:
http://www.newyorker.com/culture/culture-desk/the-story-behind-fitch-the-homeless


Music Selection:
"Sidewalk Shade - slower" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/