O Positiv Co-Founders Bobby & Brianna Bitton on Getting Banned for Saying "Vagina" and Scaling to a Rumored Ten-Figure Valuation

Brianna Bitton was calling out of work because of her period, and lying about why. Doctors told her to "deal with it." So she and her brother Bobby maxed out every credit card they had to create the first PMS gummy vitamin. Two years and 20+ manufacturer rejections later, they launched FLO. Now O Positiv does nine figures in annual revenue; sits in Target, Walmart, and CVS; and is approaching a rumored billion-dollar valuation.

In this episode, they discuss the COVID-era product that tanked, fighting Meta to say the word "vagina," the most telling question they ask when hiring, and why slow and steady (while bootstrapping) won the race.

Key Takeaways and Topics

• Turning debilitating PMS into a viable business idea

• Two years of failed R&D and what it taught them about perseverance

• Bootstrapping with credit cards and managing financial risk

• Why an immunity product failed and the lesson that reshaped the company

• Building a women's health category through education

• Getting banned from Meta ads and changing the policy

• Product efficacy vs. trend-driven growth

• Choosing profitability and control over constant fundraising

• The top question they ask when hiring

• Why retention matters more than hype

Links

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com

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