Good Morning, VOGUE China VOGUE China

In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, explore the fine balance between marketing and brand positioning in fashion and, more importantly, what makes a successful fashion brand in China. As traditional avenues for consumer visibility evolve in their relevance or role in making that final sale, Margaret and Yiling break down what is actually worth the investment. Our co-hosts sit down with two pairs of designers who have achieved considerable success in their brand marketing endeavors: Sébastien Meyer and Arnaud Vaillant from Coperni, who have adopted a more-is-more approach to hype marketing moments, reaping flow on rewards in the China market; and Liushu Lei and Yutong Jiang from beloved Shanghai-based brand, Shushu/Tong, who have drawn fans including Olivia Rodrigo, Ayo Edebiri, and Jennie from Blackpink. 
VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese creative culture through the lens of fashion. From captivating conversations with industry giants and upcoming fashion disruptors to exclusive insights into the China market, industry trends, and local social phenomena, stay tuned on wherever you get your podcasts, in both English  
and Mandarin.
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本期《早,VOGUE》播客节目中,两位主持人《服饰与美容VOGUE》全媒体编辑总监章凝
Margaret Zhang、VOGUE Business编辑副总监潘奕羚Yiling Pan,将与两位嘉宾深入探讨中
国美容品牌——C-beauty在过去几年间的迅猛发展与壮大。第一位嘉宾是与《服饰与美容
VOGUE》有过多次合作的中国化妆师Valentina Li,另一位则是来自英国的著名化妆师
Isamaya Ffrench,她也是我们第一届VOGUE美容大奖的特邀评委之一。节目当中她们分享
了各自对于中国美容产品、品牌及市场的看法,“令人愉悦的是,我认为中国的美容产品真的
在一定程度上致敬了你们的文化历史,眼影盘、口红和其他产品的包装设计,很多都真正体
现了这一点。”化妆师Isamaya如此说道。

回看中国美容市场的发展,不难发现其经历了不同阶段的成⻓,⻄方美妆巨头在1990年代首
次涉足中国市场,而后日本和韩国的流行文化也一定程度上也影响到了中国的美容市场。反
观当下,一众中国美容品牌如雨后春笋般涌现,其中更有不少品牌已经占据了不小的市场份
额,C-Beauty的影响力与日俱增。收听完整播客内容,了解更多精彩内容。
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In this English language episode of《Good Morning, VOGUE China》, VOGUE China
Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director,
Yiling Pan, zoom in on China's burgeoning homegrown beauty scene - otherwise known
as C-Beauty. Greater support of buying local during the pandemic kicked off a surge in
consumer interest in C-beauty brands, who have spent the past few decades leveraging
their manufacturing capabilities and digital agility to steadily grow their market share. What
are the key drivers in this growth? What do C-Beauty brands need to do to make a lasting
impact at home and abroad? Margaret and Yiling sit down with two special guests, one of
China's leading makeup artists, Valentina Li, and internationally renowned makeup artist
(and jury member of Vogue China's inaugural Beauty Awards), Isamaya Ffrench, to discuss
these key questions.

VOGUE China presents “Good Morning, VOGUE China”: your window into Chinese
creative culture through the lens of fashion. From captivating conversations with industry
giants and upcoming fashion disruptors to exclusive insights into the China market,
industry trends, and local social phenomena, stay tuned on wherever you get your
podcasts, in both English and Mandarin.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, sits down with our latest VOGUE China Beauty Paper cover star-Saoirse Ronan to discuss her career to date and her outlook on beauty. As the four-time Academy Award nominee ventures beyond acting into producing, she reflects on the process of preparing to be front-of-camera with a new clarity. “I am not someone who feels confident at all in how I look,” Ronan tells VOGUE China. “You start off in such a vulnerable place, because you’re at this point where you’re like, ‘I want to become this thing’ or ‘I want to bring this thing out of myself which I don’t feel I am at this particular point.’ ... Whether I’m suddenly made to look pretty for a photo shoot, or I just look different to myself in some way, I’m able to tell myself, ‘OK, it actually doesn’t matter what I look like, because this is a character now.’ It gives me this confidence to continue and to focus on the work.”
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本期《早,VOGUE》播客节目中我们邀请到了一位非常特殊的嘉宾,近日在澳网公开赛中晋级四强的中国选手——郑钦文。两位主持人《服饰与美容VOGUE》全媒体编辑总监章凝Margaret Zhang、VOGUE Business编辑副 总监潘奕羚Yiling Pan,不仅在本期节目中与郑钦文聊起了其作为一名职业网球运动员的成⻓心路历程,也探讨了 焦虑,这种在当下时代,很多人共有的心理情绪,而谈及此,郑钦文则表示自己也已经总结出了一套自己的调节方 法,而她面对比赛输赢的心态对当下的年轻人来说,也十分具有借鉴意义。

赛场之外,郑钦文同样也是一位刚踏入20+的年轻女孩,对于时尚,她有自己的理解——“我觉得时尚就是展现每个人自己心中对于美的定义”。在她看来,时尚本身就自带“多元”属性,无论你是什么样的年龄、什么样的体态,你都有权利展现出属于自己独一无二的美。收听完整播客内容,了解更多精彩内容。
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欢迎大家来到我们2024年的第一期《早,VOGUE》播客节目。自2023年8月份上线以来,已经有23期播客内容与
大家⻅面,这其中也收到大家很多反馈和留言,因此在这期播客里将由两位主持人《服饰与美容VOGUE》全媒体
编辑总监章凝Margaret Zhang、VOGUE Business编辑副总监潘奕羚Yiling Pan,对于刚刚过去的几个月,大家提
出来的问题做出回应。
过去一年间,我们邀请到了包括路易威登现任创意总监Pharrell Williams、Versace掌舵人Donatella Versace、传奇
导演Luc Besson以及知名演员龚俊等多位行业明星做客节目,两位主编也将为大家揭晓诸多幕后花絮。除此之
外,在本期节目当中我们也回顾了过去一年间,时尚行业所发生的一些大的变化和趋势,娱乐、体育等不同产业与
时尚产业的合作与共赢,以及关于前阵子完美落幕的VOGUE Forces of Fashion活动精彩花絮,可谓看点颇多。欢
迎收听完整播客内容,了解更多精彩内容。
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