72 episodios

The Podcast where coaches, mentors and thought leaders in the Health and Wellness field will find experiences, insights, tips and resources for building and growing their audiences.

Audience Coach | Build Your Audience as a Health and Wellness Coach David Perez

    • Economía y empresa

The Podcast where coaches, mentors and thought leaders in the Health and Wellness field will find experiences, insights, tips and resources for building and growing their audiences.

    What to Do When You‘re Not Getting The Results You‘re Expecting With Your Podcast, with Chris Bruno

    What to Do When You‘re Not Getting The Results You‘re Expecting With Your Podcast, with Chris Bruno

    Do you have a podcast show and it somehow does not get the results you wanted? What could you do? What should be your thought process? Up to what point do you do course correction and when is it time to start over with a new project? Digital marketing expert and podcast host Chris Bruno tells us more about his decision to end his podcast (after 160 episodes!) and start a new project from scratch. There is an emotional attachment involved when building your own podcast show and connecting with your audience. It’s not easy to let go of a show you’ve invested in. So, how do you make this major business decision?


     


    In this episode you’ll learn:


    Chris talks about how started his own agency and his various projects

    Signs that tell you to adjust your strategy or create a new project from scratch

    Pivoting his podcast show from digital marketing to blockchain

    Looking at your podcast as a thermometer to assess what’s going on

    The value of a podcast show goes beyond its money making potential

    Deciding between rebranding the show and starting from scratch again

    You can’t predict what’s going to happen in a dynamic environment

    Setting aside your emotional attachment when you need to make business decisions

    Tips for those thinking about pivoting or rebranding


     


    Links:


    Chris Bruno's Old Podcast - All About Digital Marketing

    All About Digital Marketing - Twitter

    Social INK - Twitter


     


     


    Related episodes:


    How to Build a True Connection with Your Audience by Being Authentic with George Kao

    How To Get and Use Audience Feedback to Improve Your Content and Programs, with Kathleen LeGrys

    The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi


     


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 41 min
    Create an Audience Before Selling Your Online Courses, with Jeremy Deighan

    Create an Audience Before Selling Your Online Courses, with Jeremy Deighan

    Have you been thinking about creating an online course but don’t know how to get started? Or maybe, you just launched a course and now you’re wondering why it isn’t selling? Joining us today is Jeremy Deegan, an online course creator who also specializes in helping entrepreneurs create, launch and sell online courses. This episode is an eye opener as many creators make the mistake of creating their courses first before building their audience and knowing what they want. Does this sound like you? Tune in and learn how to sell your online courses the right way. Plus, find out the tools Jeremy recommends to make the process easier for you.


     


    In this episode you’ll learn:


    Jeremy’s background and how he started creating online courses

    Why is my online course not selling?

    Useful channels to start connecting with people and building trust

    Jeremy’s favorite platform for course creators

    The benefits of building a community

    Does community size matter?

    Creating content and engaging with your audience at the same time

    Launching the course without being too pushy

    Jeremy’s recommended tools to start building your audience


     


    Links:


    Start Your First Course: 14-Day Challenge


     


    Related episodes:


    How to use Facebook groups to create and grow an engaged audience, with Jono Petrohilos from Course Creator Community Podcast

    Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock


     


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 1h 6 min
    How to Monetize Your Podcast Efficiently, with Joe Casabona

    How to Monetize Your Podcast Efficiently, with Joe Casabona

    Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.


    In this episode you’ll learn:


    Joe’s background in podcast

    What it means to monetize your podcast

    The most common ways you can monetize a podcast show

    How sponsorship works

    Delivering the sponsored ad based on your audience size

    How to partner with a brand even if you are just starting out

    Defining your audience so you can effectively approach brands who might be interested

    When to consider getting a sponsor based on your download numbers

    Getting high conversion rates even if you have a smaller niche

    The ethical side of sponsorships

    The most common mistake in monetizing a podcast show

    Joe’s tips in monetizing a podcast for small- to medium-size shows


    Links:


    Joe Casabona's SMASH Framework


    Related episodes:


    How to Implement a Sales Strategy With a Podcast, with Roshni Baronia

    How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 46 min
    Why You Need to Develop a Podcast Brand and How to Do It, with Frank Mackrill

    Why You Need to Develop a Podcast Brand and How to Do It, with Frank Mackrill

    Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show.


    Frank defines for us what ‘brand’ and ‘branding’ means in a way that humanizes the podcast content

    Developing a brand around the podcast

    Is it necessary to separate yourself from your brand

    What works best in a podcast in terms of personal branding and business branding

    The technical side of branding your podcast

    Setting expectations when there are changes in the podcast

    When brands evolve and its impact on familiarity

    Signs that tell you to rebrand or kill the podcast

    The common mistakes people make when they are branding their shows


     


    Links


    Gday Frank Website


    G'day Frank Instagram


    Brand My Podcast - Spotify


    Brand My Podcast - Apple Podcasts


     


    Related episodes:


    The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

    Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™

    Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 50 min
    The Nightmares of Audience Mistakes — Our Interview on Podcasting Smarter with John Kiernan

    The Nightmares of Audience Mistakes — Our Interview on Podcasting Smarter with John Kiernan

    The number one thing you need in order to grow your audience is an engaged and successful audience. But do you know what it takes to have quality audience that will support your podcast and become loyal listeners and clients? Today, we share Podbean’s The Nightmares of Audience Mistakes podcast episode where we, David and Sebastian, were interviewed by John Kiernan on the topic. Learn how to build a successful audience that will contribute to activating your podcast and growing your business.


     


    In this episode you’ll learn:


    How Audience Coach helps podcasters for businesses.

    The importance of a podcast’s content and how it affects audience growth.

    The difference between a large audience versus a smaller but engaged one.

    Tips and strategies for engaging your audience.

    Audience retention as a basis of podcast growth.

    Why you should never underestimate your listeners and the activation they can bring to your podcast.

    How to place calls to action in your podcast with great intention.

    Giveaways as an effective strategy for building audiences.

    Things you shouldn’t do to grow your audience. 

    The multi-purposes of episode titles.

    Understanding the characteristics of and tips for building a successful audience.

    Why listening is the most important aspect of creating a podcast.

    Top tips for activating your audience to grow your podcast.


    Links:


    Interview on Podcasting Smarter, Podbean's official podcast.

    Audience Coach Resources


    Related episodes:


    How to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

    How to Build a True Connection with Your Audience by Being Authentic with George Kao

    How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching

    Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 58 min
    How to Use Facebook Groups to Create and Grow an Engaged Audience, with Jono Petrohilos from Course Creator Community Podcast

    How to Use Facebook Groups to Create and Grow an Engaged Audience, with Jono Petrohilos from Course Creator Community Podcast

    Creating Facebook groups is a great tool for lead generation and growth in your business. When done right and with great engagement from your community, you will have an idea what your audience want, need, and are frustrated about. So, when do you start one and how? By doing simple and time-efficient strategies consistently, your community will grow organically. Find out the do’s and don’ts in growing in your Facebook group plus get tips on how to avoid becoming a spam board.


     


    In this episode you’ll learn:


    How Jono’s Facebook group was formed.

    Why Facebook groups attractive when you have a business.

    Drive people to join your Facebook group.

    Implement these two great tips to grow your Facebook group.

    Jono shares strategies to get more engagement in your community.

    Get the first hundred people in your community with these time-efficient strategies.

    How to prevent your own Facebook groups from becoming a spam board.


     


    Links:


    Course Creators Community Facebook Group

    Course Creator Community Website


     


     


    Related episodes:


    The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

    How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards


     


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 1h 6 min

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