74 episodios

The Podcast where coaches, mentors and thought leaders in the Health and Wellness field will find experiences, insights, tips and resources for building and growing their audiences.

Audience Coach | Build Your Audience as a Health and Wellness Coach David Perez

    • Economía y empresa

The Podcast where coaches, mentors and thought leaders in the Health and Wellness field will find experiences, insights, tips and resources for building and growing their audiences.

    Content Trends for Health and Wellness Business in 2022, with Neil Patel

    Content Trends for Health and Wellness Business in 2022, with Neil Patel

    Want to know the marketing trends for Health & Wellness entrepreneurs and coaches next year? Top marketing guru Neil Patel gives us a glimpse of the trends and effective strategies that small service-based business owners can use to start the year 2022 with better chances of success. Learn the strategies that will work and what you’ll need to stop doing, especially if you are just starting out in the industry.


     


    In this episode you’ll learn:


    Neil Patel’s perspective on life and business

    Major trends in marketing in 2022 that can affect businesses in the Health & Wellness industry

    Platforms and effective marketing strategies in 2022

    What’s the forecast in podcasting?

    Effective ways for new podcast shows to be more visible

    How to manage the challenge of producing multiple podcasts a week

    Other platforms to use to build communities aside from Facebook groups

    How does automation impact small businesses next year?

    Automation tools to get you started

    Marketing activities that you need to stop doing in 2022

    Using Instagram as your website and CRM platform – is this okay?

    The most important tip for new podcasters in 2022

    Neil’s recommended tools for new podcast shows of service-based businesses


     


    Links:


    Neil Patel Website


     


    Related episodes:


    The Power of Podcasting – Our Interview on All About Digital Marketing

    Why You Need a Content Calendar in your Content Marketing Strategy – Our Interview on More than a Few words


     


     


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 18 min
    Scale Your Business with Better Content in Less Time, with Mark Savant

    Scale Your Business with Better Content in Less Time, with Mark Savant

    Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate your processes. If you are currently overwhelmed with your podcast production procedures or wanting to set up a new podcast show, this episode will give you an idea of how you can build a framework for your production that will set you up for success.


     


    In this episode you’ll learn:


    Mark tells us more about what he does and why he focuses on building systems in the content creation process.

    Why are systems needed?

    Podcasting is about communicating your message to your customers.

    Implement these systems to help you with podcast production.

    Why a content calendar is key for producing a podcast.

    Tools and platforms you can use to document systems and processes within your podcast production.

    Systems you can implement to promote your podcast and how outsourcing work can help you in the long run.

    Focusing on 3 things to build a framework you can use.

    Neil’s recommended tools for new podcast shows of service-based businesses


     


    Guest Links:


    Mark Savant Media Website


     


    Resources Mentioned:


    Google Suite – Now Google Workspace


    Monday


    Calendly


    Zapier


    Headliner


     


    Related episodes:


    Why You Need a Content Calendar in Your Content Marketing Strategy – Our interview on More than a Few Words

    Reclaim Your Time as an Online Content Creator by Using Systems with Fab Giovanetti from Creative Impact Co


     


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 26 min
    What to Do When You‘re Not Getting The Results You‘re Expecting With Your Podcast, with Chris Bruno

    What to Do When You‘re Not Getting The Results You‘re Expecting With Your Podcast, with Chris Bruno

    Do you have a podcast show and it somehow does not get the results you wanted? What could you do? What should be your thought process? Up to what point do you do course correction and when is it time to start over with a new project? Digital marketing expert and podcast host Chris Bruno tells us more about his decision to end his podcast (after 160 episodes!) and start a new project from scratch. There is an emotional attachment involved when building your own podcast show and connecting with your audience. It’s not easy to let go of a show you’ve invested in. So, how do you make this major business decision?


     


    In this episode you’ll learn:


    Chris talks about how started his own agency and his various projects

    Signs that tell you to adjust your strategy or create a new project from scratch

    Pivoting his podcast show from digital marketing to blockchain

    Looking at your podcast as a thermometer to assess what’s going on

    The value of a podcast show goes beyond its money making potential

    Deciding between rebranding the show and starting from scratch again

    You can’t predict what’s going to happen in a dynamic environment

    Setting aside your emotional attachment when you need to make business decisions

    Tips for those thinking about pivoting or rebranding


     


    Links:


    Chris Bruno's Old Podcast - All About Digital Marketing

    All About Digital Marketing - Twitter

    Social INK - Twitter


     


     


    Related episodes:


    How to Build a True Connection with Your Audience by Being Authentic with George Kao

    How To Get and Use Audience Feedback to Improve Your Content and Programs, with Kathleen LeGrys

    The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi


     


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 41 min
    Create an Audience Before Selling Your Online Courses, with Jeremy Deighan

    Create an Audience Before Selling Your Online Courses, with Jeremy Deighan

    Have you been thinking about creating an online course but don’t know how to get started? Or maybe, you just launched a course and now you’re wondering why it isn’t selling? Joining us today is Jeremy Deegan, an online course creator who also specializes in helping entrepreneurs create, launch and sell online courses. This episode is an eye opener as many creators make the mistake of creating their courses first before building their audience and knowing what they want. Does this sound like you? Tune in and learn how to sell your online courses the right way. Plus, find out the tools Jeremy recommends to make the process easier for you.


     


    In this episode you’ll learn:


    Jeremy’s background and how he started creating online courses

    Why is my online course not selling?

    Useful channels to start connecting with people and building trust

    Jeremy’s favorite platform for course creators

    The benefits of building a community

    Does community size matter?

    Creating content and engaging with your audience at the same time

    Launching the course without being too pushy

    Jeremy’s recommended tools to start building your audience


     


    Links:


    Start Your First Course: 14-Day Challenge


     


    Related episodes:


    How to use Facebook groups to create and grow an engaged audience, with Jono Petrohilos from Course Creator Community Podcast

    Best Tools and Platforms to Build an Audience as a New Health Coach with Karen Pattock


     


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 1h 6 min
    How to Monetize Your Podcast Efficiently, with Joe Casabona

    How to Monetize Your Podcast Efficiently, with Joe Casabona

    Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.


    In this episode you’ll learn:


    Joe’s background in podcast

    What it means to monetize your podcast

    The most common ways you can monetize a podcast show

    How sponsorship works

    Delivering the sponsored ad based on your audience size

    How to partner with a brand even if you are just starting out

    Defining your audience so you can effectively approach brands who might be interested

    When to consider getting a sponsor based on your download numbers

    Getting high conversion rates even if you have a smaller niche

    The ethical side of sponsorships

    The most common mistake in monetizing a podcast show

    Joe’s tips in monetizing a podcast for small- to medium-size shows


    Links:


    Joe Casabona's SMASH Framework


    Related episodes:


    How to Implement a Sales Strategy With a Podcast, with Roshni Baronia

    How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 46 min
    Why You Need to Develop a Podcast Brand and How to Do It, with Frank Mackrill

    Why You Need to Develop a Podcast Brand and How to Do It, with Frank Mackrill

    Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show.


    Frank defines for us what ‘brand’ and ‘branding’ means in a way that humanizes the podcast content

    Developing a brand around the podcast

    Is it necessary to separate yourself from your brand

    What works best in a podcast in terms of personal branding and business branding

    The technical side of branding your podcast

    Setting expectations when there are changes in the podcast

    When brands evolve and its impact on familiarity

    Signs that tell you to rebrand or kill the podcast

    The common mistakes people make when they are branding their shows


     


    Links


    Gday Frank Website


    G'day Frank Instagram


    Brand My Podcast - Spotify


    Brand My Podcast - Apple Podcasts


     


    Related episodes:


    The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

    Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™

    Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success


    Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


    Check all the FREE and paid resources we have for every new podcaster in our Resources page.

    • 50 min

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