Home Business Podcast Richard Henderson

Interview with Author and Behavioral Management Specialist James I. Bond

Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com)
Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year.
Subjects discussed in podcast include:
• What exactly is “Brain Glue?”
• The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made
• Examples of how to apply brain glue principles to influence your prospects
• How can you create powerful slogans as part of the glue?
• Can you improve business success by simply changing the names of your products or sales pitches?
• How to achieve long-term sales and business benefit applying Brain Glue principles
• Critical points to consider in succeeding with the principles of Brain Glue

Episode Sponsor: Lil' Bubba * LilBubba.com
Interview Guest [caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption]
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Interview with Author, Money Expert and Podcaster Laura Adams
Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That’s why it’s more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com
Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated “Money Girl” Podcast.
Subjects discussed with Laura Adams in podcast include:
• Why do so many solopreneurs neglect the long-term well-being of their personal finances?
• Retirement accounts in building a secure financial future
• The financial challenge with insurance, be it health or life
• Key ways to create a “self-employed benefits package”
• What are first steps to shoring-up your personal finances with a benefits plan?
• How to keep your benefits plan easy to administer
• Financial considerations for early-stage versus late-stage start-ups
• Tips on how to maintain a personal benefits plan over the long term
Episode Sponsor: Safety Technology * selfdefensemarket.com






Interview Guest Laura Adams, Best-Selling author of “Money-Smart Soloprenuer” and host of the “Money Girl” podcast.  
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We love entrepreneur success stories on the Home Business Podcast. And what’s there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth.
Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too.
Subjects discussed in podcast include:
• What inspired Julie Roy to write The Multi-Million Dollar Mompreneur?
• The importance of beginning with the end in mind
• Setting ambitious yet achievable goals
• Maximizing your ROL— “Return on Life.”
• How being a mother is integral to Julie’s sense of identity as a successful businesswoman
• What’s fundamentally wrong with striving to balance work and family?
• Harmonizing the demands of running a business and raising kids
• Advice for aspiring entrepreneurs wary of giving up the steady income of a salaried job
• Tips on cultivating connections
• What is one thing a podcast listener should do tomorrow morning to be a better entrepreneur?
Episode Sponsor: Lil' Orbits
Interview Guest [caption id="attachment_170500" align="aligncenter" width="750"] Julie Roy, best-selling author of The Multi-Million Dollar Mompreneur.[/caption]
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Home-Based Business Start-Up Guide

Interview with Leading Advertising CEO Jeff Swartz
Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let’s say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They’re ranked among the 50 best agencies in the U.S
[caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption]
Subjects discussed in podcast include:
• What exactly is Geofence advertising?
• How can small businesses take advantage of GeoFence technology?
• Good first steps to get started with geofence advertising
• Qujam - the first do-it-yourself Geofence Advertising platform for small businesses.
• What’s the latest on the of foundation of digital marketing - display banner ads?
• Should you do Digital Audio Advertising?
• Advice on Native Advertising
• Using Search Engine Marketing (SEM) to rank higher in search results
• Social media marketing on Facebook, Linked-In and Twitter
• What are good ways to get started with video and video pre-roll
• What is one thing a podcast listener should do tomorrow morning, to improve his or her digital marketing?
Episode Sponsor: City America * https://CityAmerica.com
Interview Guest [caption id="attachment_167826" align="alignleft" width="1000"] Jeff Swartz, CEO of Ethic Advertising Agency[/caption]
 
 
 
 
 
 
 
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More Links Subscribe to Home Business TV YouTube Channel (Click) 
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Home-Based Business Start-Up Guide

Interview with Ann Lightfoot and Kate Pawlowski
[caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption]
Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski.
Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate’s multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all.
Subjects discussed in podcast:
• How their business was born when a friend needed help with a move
• What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business
• Company business operation that currently employs 18 women
• Their first online course successfully marketed through Facebook Ads
• How they make Instagram work for sales and bringing in new clients
• Capturing emails for a strong and responsive newsletter list
• How they use Reels to grow their business
• Any good family drama that drifts into their business?
• What does the future hold for the business moguls behind Done & Done Home?
• One thing a podcast listener should do tomorrow morning to improve his or her own business
Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net
Interview Guest
 
 
 
 
 
 
 
 
 
   
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The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready.
Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges.
Subjects discussed in podcast include:
• What should any home-based business owner understand about AI?
• A first AI step is to teach Google who you are
• Seven straightforward steps to prepare a business brand for AI
• Taking a fresh look at your target audience
• Creating an abundance of online, high-quality content; and making that process easier
• Success tips to monitoring your online reputation
• How to “flip the focus” of your social media
• More success tips to prepare your brand for AI
• What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence?
Episode Sponsor: Lil' Bubba * https://Lilbubba.com
Interview Guest [caption id="attachment_159070" align="alignleft" width="500"] Karen Tiber Leland, founder of Sterling Marketing Group[/caption]
 
 
 
 
 
 
 
 
 
   
  Your Host
 
 
 
 
 
 
 
 
 
  More Links Subscribe to Home Business TV YouTube Channel (Click) 
Subscribe to the Home Business Podcast
Home-Based Business Start-Up Guide