Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate tech with the people who are shaping it.
Listing Bits Episode 63: Making Second Home Ownership Accessible – with Austin Allison of Pacaso
Owning a second home can be an enriching experience, allowing us to make priceless memories with friends and family. But many can’t afford to buy a vacation home, nor does it make much sense to leave a house sitting empty for ten-plus months, even if you can afford it. So, what if you could buy a share of a second home and enjoy true ownership for a fraction of the cost and hassle?
***MAKE SURE YOU CONSULT WITH A CPA. THIS PODCAST AND ITS CONTENT ARE NOT INTENDED TO GIVE TAX/INVESTMENT ADVICE ON LOSS/GAIN OF PASSIVE INCOME*****
Austin Allison is the Cofounder and CEO of Pacaso, a startup designed to make the dream of second homeownership a reality for more people. The platform allows up to eight people to buy a share of a vacation home for much less—in a way that is seamless, hassle-free, and without risk. Austin’s first venture was Dotloop, the real estate transaction management solution he built in 2008 and sold to Zillow in 2015.
On this episode of Listing Bits, Austin introduces us to the benefits of co-owning a second home through Pacaso over the DIY model, explaining what differentiates a Pacaso from a resort or hotel timeshare. He describes how the platform’s scheduling feature works and why it can actually be better to own a property with people you don’t know versus friends and family. Listen in for Austin’s insight on how his company makes money and learn how you might use Pacaso as a second home buyer, seller or real estate agent.
How Austin’s frustration with creating and signing documents as an agent inspired the creation of Dotloop
How Pacaso’s mission around second home ownership inspired the company name
The broad range of people Pacaso serves and the potential market for second homes in the US and Europe
What differentiates a Pacaso from a resort or hotel timeshare
--True ownership vs. rights to use
--Easy to resell
Why Pacaso prohibits short-term rental activity in its properties
How Pacaso’s scheduling feature allows users to reserve dates in a way that corresponds with their ownership level
How Pacaso makes money through a markup on the real estate and asset management fees
What happens if a Pacaso home increases in value
The benefits of owning a home with people you don’t know through Pacaso over the DIY model
The potential tax benefits of owning a second home with Pacaso
How the Pacaso process works for buyers, sellers, and real estate agents
Connect with Austin:
Austin on LinkedIn
California Association of Realtors’ Partnership with zipLogix
The a16z Podcast
The a16z Podcast on Joint Home Ownership
Listing Bits Episode 62: How to Win Business with Buyer Data – with Ashley Terrell of Buyside
It’s easier to gain a seller’s trust when you have the data to back you up. But where can agents and brokers go for real-time buyer data? And how do we turn those numbers into actionable insights to earn new business?
Ashley Terrell is the Executive Vice President of Partnerships at Buyside, a real estate tech platform that helps real estate professionals leverage intelligent buyer data to capture seller leads, win more listings and close more transaction sides in-house. Prior to joining Buyside, Ashley served as the Director of Account Management and Director of Strategic Growth at Constellation Software and the Director of Account Management and Product Marketing at Real Estate Digital.
On this episode of Listing Bits, Ashley explains how Buyside partners with other vendors to procure data and provide its users with seamless product integration. She offers insight around the current buyer landscape, sharing her take on why there’s such a boom in real estate right now. Listen in for Ashley’s insight on the resources available to help agents use the Buyside tools and learn how to leverage buyer data to win your next listing presentation.
Ashley’s background in tech and how she was introduced to the real estate tech space
How Buyside serves as a seller lead gen tool and helps agents win listing presentations
How Buyside procures data from vendors like Zillow, ShowingTime, etc.
Buyside’s focus on seamless product integration to create the best possible user experience
Ashley’s insight around the current buyer landscape in real estate
Ashley’s take on why there’s such a boom in real estate right now
How agents and brokers can leverage buyer data in a listing presentation
--Help seller price home
--Pool of buyers
How Buyside serves large brokerages vs. small brokerages and large teams
The value proposition for Buyside in a buyer’s market
Ashley’s commitment to building out resources that help agents use the Buyside tools
Connect with Ashley:
Ashley on LinkedIn
John Heithaus on Listing Bits EP061
‘Existing Home Sales Skyrocket Amid Pandemic, Inventory Down’ in Inman News
ShowingTime’s June 2020 Showing Index Results
Buyside Help Center
Listing Bits Episode 61: Take the Stress Out of Moving – with John Heithaus of OK Move Me
The five most stressful life events include the death of a loved one, divorce, major illness or injury, job loss, and moving. But a new proptech platform is working to take relocation off the list with a tool that makes the experience of moving less stressful, less expensive, and more efficient.
John Heithaus is a serial entrepreneur and venture investor with 30-plus years of experience in strategic marketing, corporate strategy, and product development. He has co-founded or served as a founding executive of four real estate startups, generating nearly $100M in successful exits. One of John’s current projects is OK Move Me, a proptech tool that offers consumers a one-stop resource for planning, moving, and settling into a new place.
On this episode of Listing Bits, John explains how OK Move Me works, walking us through the four phases of the moving process and describing the site’s interactive task lists for each. He discusses how the vendors promoted on the platform are vetted and share what the team is doing to provide an outstanding customer experience. Listen in for insight into how OK Move Me generates revenue and find out why the site is looking to partner with traditional real estate agents and brokers.
John’s unique background in real estate, proptech investing and the music business
What inspired John’s return to building an online marketplace for moving + relocation services
OK Move Me’s four phases of the moving process and associated interactive task lists
How OK Move Me serves as a referral organization rather than a direct service provider
OK Move Me’s affiliate agreements with vendors on the site
What makes OK Move Me users a coveted cohort
How OK Move Me vendors are vetted and held to a high standard
The potential for OK Move Me to partner with traditional real estate agents and brokers
How OK Move Me is promoting the site through social media ads and content marketing
OK Move Me’s alliance with moving company brands that focus on customer experience
OK Move Me’s Reddit approach to procuring user feedback
Connect with John:
OK Move Me
My OK Move Me
Rock and Roll Fantasy Camp
SuperStar Factory Productions
Pure Music Nashville
Best Places to Live
Sharma Packers and Movers
Relocation Stress Syndrome
Broker Public Portal
Opendoor’s Deal with Realtor.com
Zillow’s Partnership with DR Horton
Cloud CMA Live
Listing Bits Episode 60: A Next-Level MLS Collaboration – with Matt Consalvo, Chris Carrillo & Brad Bjelke of MLS Aligned
Who’s ready to get geeky about MLS?
Collaborations among MLS organizations are usually about sharing data. But MLS Aligned takes collaboration to another level, promoting dialogue among their in-house technology teams and putting the tech tools they have developed to work in each other’s markets.
Matt Consalvo is the CEO at Arizona Regional MLS, Chris Carrillo is the CEO of Wisconsin’s Metro MLS, and Brad Bjelke is the CEO at UtahRealEstate.com. Together, with a few other MLS organizations are principles at MLS Aligned, a collaboration of five forward-thinking MLS organizations that are coming together to change the industry.
On this episode of Listing Bits, Matt, Chris, and Brad share the MLS Aligned origin story and discuss how their in-house tech teams benefit from the ability to share best practices. They introduce us to the MLS Aligned API, describing how it is designed to follow RESO standards while providing additional fields and features for vendors, brokers, and other MLSs. Listen in to understand how MLS Aligned might support smaller MLSs with fewer resources and learn about the organization’s mission to provide high-quality products with a local focus.
How MLS Aligned grew out of a conversation among MLS CEOs and CTOs
How the tech teams of MLS Aligned members benefit from the ability to share best practices
Examples of MLS Aligned collaborations where tech has been plugged into other markets
The Market Initiative partnership between ARMLS and Metro MLS
Why the MLS Aligned API is designed to avoid data replication
How the MLS Aligned API follows RESO standards while providing additional fields + features
How vendors are using the MLS Aligned API
How MLSs might collaborate to adapt to moving trends prompted by the pandemic
What differentiates MLS Aligned from other MLS collaborations (e.g.: MLS Grid, MLS Roundtable, etc.)
--Collaboration among MLSs with in-house technology teams
--Mission to deliver a high-quality product with a local focus
How MLS Aligned might serve as a lifeboat for smaller MLSs with fewer resources
The focus on inclusivity at MLS Aligned
Why the principals at MLS Aligned are committed to building success before they start selling
Monsoon Tax Records System
ARMLS & Metro MLS Market Initiative
The Marquette Airbnb Study of Milwaukee STRs
Sam DeBord at RESO
Kurt von Wasmuth
Connect with Matt, Chris & Brad:
Cloud CMA Live
Listing Bits Episode 59: How Agents Win by Working with Renters – with Ishay Grinberg
Most real estate agents look down on rentals, preferring to work solely with clients looking to buy in the next three to six months. What they don’t realize is that there are $12B in leasing commissions available to those agents who are willing to work with renters. And they’re missing out on the opportunity to build relationships with the homebuyers of tomorrow. But how do you find out what rentals are available in your market—when only a small percentage are listed on the MLS?
Ishay Grinberg [pronounced ee-shy] is the Founder and President of Rental Beast, the MLS for rentals. The platform helps tenants and landlords navigate the rental experience and levels the playing field for agents and brokers, giving them access to a comprehensive database of rental listings. Ishay has 20-plus years of experience in the real estate industry, working as an agent and managing broker for firms in New York City and Boston before creating Rental Beast.
On this episode of Listing Bits, Ishay introduces us to the Rental Beast platform and describes the opportunity available to real estate agents who are open to working with renters. He explains how the platform facilitates a fully virtualized transaction that is driven by the agent, exploring what the sales side of our industry can learn about virtualization from rentals. Listen in for Ishay’s insight on integrating Rental Beast with existing MLSs and learn how the platform helps agents earn more by generating transactions on the rental side.
Why Ishay describes Rental Beast as the MLS for rentals
The 50 unique data points Rental Beast collects for each property
Ishay’s experience in the NYC market where there is no MLS
The $12B in leasing commissions available to agents who are willing to work with renters
How working with renters helps agents build relationships with the homebuyers of tomorrow
What JCHS research reveals about the growing affluence of renters in the US
How Rental Beast facilitates a fully virtualized transaction driven by the agent
How agents can leverage Rental Beast’s AVM for rentals
What the sales side of real estate can learn about virtualization from the rental industry
--Streamline and digitize the closing process
Reading the local market to decide whether to hold or flip an investment property
Rental Beast’s vision for embedding themselves in the MLS universe via integration
The positive results brokers are seeing from the use of Rental Beast
Harvard’s JCHS Research
MRED’s Partnership with Rental Beast
Connect with Ishay:
Cloud CMA Live
Listing Bits Episode 57-Coronavirus Foundational Shifts in Real Estate – with Jessie Beaudoin
While we may not be able to predict exactly how the current health crisis will impact organized real estate moving forward, most of us would agree that change is in the air. The kind of change that could transform the way we do business altogether. So, how is the Coronavirus changing the way we think about the spaces where we live and work? And how might this new perspective lead to foundational shifts in our industry?
Jessie Beaudoin is the Founder and CEO of CallAction, a lead engagement automation platform that helps real estate agents capture, track, and respond to leads from online and offline marketing channels. He has 35 years of experience in real estate, working as a mortgage broker for nearly two decades before his interest in efficiency and scale led him to the technology space. Now, Jessie is on a mission to help businesses do more in less time through intelligent sales and marketing automation.
On this episode of Listing Bits, Jessie discusses the foundational shifts in real estate that may come from the Coronavirus pandemic, exploring how the crisis is changing the way we define ‘home’ and why the efficiencies of working remotely might shift the way we do business moving forward. He offers insight into why we lean on technology in moments of crisis and how the virus could impact the housing market in the months ahead. Listen in to understand what mainstream adoption of virtual showings means for real estate agents and get Jessie’s advice on what YOU can do to step up as a leader for your clients and your family in this challenging time.
Jessie’s background in real estate and segue into the technology space
How the Coronavirus is giving us a newfound appreciation of what home means
How the efficiency of working remotely might change commercial real estate
Why we leverage technology in moments of crisis
The positive foundational shifts that may come from the COVID-19 pandemic
- Appreciate being together, hyper-focused during appointments
- Written + verbal communication more clear, poignant and thoughtful
How mainstream adoption of virtual and self-showings could impact agents
Jessie’s insight around how the virus might affect the housing market
The innovations that emerged in the last recession
Jessie’s advice for agents on navigating the current health crisis
- Leverage overcommunication and connection
- Depend on technology to scale efforts
- Step up as a leader for clients and family
How CallAction allows agents to scale their communication via automation
Real Estate for Millennials vs. Baby Boomers
Gary Vaynerchuk’s Keynote at Inman Connect 2016
Connect with Jessie:
Call (323) 741-2255
Jessie on LinkedIn