76 episodios

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Espree Devora as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

https://www.semrush.com/podcast/
podcast@semrush.com

Marketing Scoop Podcast SEMrush

    • Marketing

Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Espree Devora as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

https://www.semrush.com/podcast/
podcast@semrush.com

    [Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel

    [Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel

    This episode comes from JD Prater, Head of Product Marketing at Quora. JD is a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. 300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them. But how can that help you? JD will highlight the benefits of Quora in his presentation: How marketers boost traffic with Quora as an additional marketing channel.

    • 17 min
    [Special Edition] Angelica Ong, UNICEF on Social Media for Social Good

    [Special Edition] Angelica Ong, UNICEF on Social Media for Social Good

    This episode comes from Angelica Ong, Global Digital Marketing and Communications Strategist & Social Media Manager, UNICEF. Angelica works on global digital marketing and social media communications at UNICEF’s Office of Innovation and is tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. With experience in social media for social good, Angelica will cover Content/Social media/Digital marketing strategy that will tap into her work at UNICEF.

    • 14 min
    [Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa

    [Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa

    This episode comes from Blake Hutchison who is the CEO at Flippa.com and who has overhauled the way Flippa thinks about its sales and marketing operations with clear customer alignment. In this episode, Blake will share case studies showing the impact of content on conversion and share his ways for orienting your company this way, the talent required and tracking the effort. Watch the full episode here. 

    • 13 min
    [Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises

    [Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises

    This episode comes from Luis Navarrete Gómez, Head of Global Search Marketing at LEGO. Luis defines the strategy for search marketing activity in more than 140 markets for the iconic toy company and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology, business management and leadership. Luis will give us his insights with the presentation on what agencies need to know about working with enterprise clients.

    • 21 min
    FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency

    FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency

    Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.

    • 22 min
    Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User

    Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User

    Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in a simple, natural language using Google's unparalleled Machine Learning and NLP technologies. She discusses how to become a Google Analytics power user and to increase engagement to over 56%.

    • 21 min

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