Your Dream Business Teresa Heath-Wareing

Today’s episode of the podcast is an interview with Krista Miller where she discusses the evolution of summits from list builders to comprehensive launch tools, detailing how they can drive successful, engaging, and non-salesy launches.

I also share my own experiences with summits, the challenges faced, and the lessons learned. Emphasis on the need for adequate planning and the benefits of following proven strategies.

At Summit in a Box®️, Krista helps online business owners replace slow-growth and costly marketing strategies with high-converting virtual summits that lead to record-breaking course, membership, and group program launches.

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Launching Through Summits
Krista Miller discusses innovative strategies for launching online courses and memberships through virtual summits. She emphasizes that summits can be more than just list builders; they can be a powerful method for successful, non-salesy launches that feel good for both the host and participants.

Importance of Niching
A critical takeaway is the importance of niching down for summits. Krista explains how targeting a specific audience with a clear, focused topic can significantly increase engagement, speaker interest, and attendee conversion rates. This specificity helps in creating summits that resonate deeply with the audience, making them more effective.

Membership Launch Strategies
The podcast delves into advanced strategies for launching memberships through summits. Krista shares how offering trials and integrating the membership seamlessly into the summit experience can lead to high conversion rates. She provides examples of clients who added hundreds of members to their memberships using these techniques, demonstrating the effectiveness of a well-planned summit.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
3-day virtual summit Membership Momentum presented by Summit in a Box®
Connect with Krista on Website, Instagram
Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter

Today’s episode of the podcast is a solo episode where I share an honest and insightful look into the highs and lows of running an online membership for the past five years. From strategic shifts to personal growth, I reveal what worked, what didn’t, and how my mindset and experiences have influenced my business. Whether you’re a course creator, membership owner, or coach, this episode is packed with valuable lessons and actionable strategies.

 
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Importance of Niching Down
Initially, I aimed to serve everyone, which diluted my focus and messaging. Over time, I learned the importance of clearly defining my target audience and tailoring my offerings to meet their specific needs.
Value of Continuous Adaptation
The membership evolved significantly over the years, from strategic marketing content to incorporating mindset and personal development aspects. This flexibility allowed me to better serve my members as my own skills and understanding grew.
Strategic Pricing and Value Perception
I experimented with different pricing tiers and eventually raised the membership fee to reflect the high value provided. I also learned that having lower-priced options could sometimes devalue the overall perception of the membership.


 

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

 
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Membership Momentum

Dream Business Club

Losing Part Of Me Podcast

Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter

Transcript
After five years of having my membership, I'm taking you behind the scenes to share what has worked over those five years and what didn't. Also, how has that membership changed over that time. I share all the mistakes I made and what I would do differently if I was to do it all again. I also share with you what the future looks like for my membership and what things I might be doing differently now.

And one of the things I think you'll find surprising is how my own mindset and my own life experiences had an impact on what my membership looked like and what I offered. This is a very honest look into having an online business and running a membership.

Hello and welcome to another episode of Your Dream Business podcast. How are you doing this week? Isn't it funny how sometimes things just line up without you even trying or realising? And this is exactly what's happened for the episode this week. Now, I decided I was going to talk about my membership and memberships in general, because of two reasons.

One, I am speaking at Membership Momentum. Which is an amazing summit put on

This week on the podcast, I'm interviewing the awesome Jyotsna Ramachandran from Happy Self Publishing, and we are talking all about what a book could do for your business, and how to know if it is the right choice for you.

So if you have ever been curious about becoming an author of a book or if you want to know more about exactly what it would involve, then today's podcast episode is definitely for you!

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How you can write a book, even if writing is not your superpower
Self publishing versus having a publicist and what's better
The costs involved in writing and publishing a book

Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book.

She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way.

So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing.

While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights.

If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Follow Happy Self Publishing on Instagram
Take the Author Archetype Quiz
Connect with Teresa on Instagram, LinkedIn or Facebook

Today’s episode of the podcast is a solo episode where I am sharing with you the 3 easy things that you can do today to boost your confidence.

These steps will help you stop doubting yourself, go after big opportunities, and make your dream life and business a reality.

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The importance of self-integrity in confidence
How to build confidence through small steps and self-compassion
Practical actions to take to become more confident

If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Join me at my Atomicon 'Build Your Confidence and Become Unstoppable' workshop
Connect with Teresa on Instagram, LinkedIn or Facebook

If you offer a one to one service or are thinking about it, you are going to love today's episode.

Janine Coombes, and I talk all about marketing for one to one services, discussing why maybe you shouldn't niche straight away in your business, and how you can price with confidence.

We also chat about why Janine doesn't buy into the philosophy of charge what you're worth, and how she advises to price with confidence at the level you want.

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Janine's 'Reverse Niching Principle' explained
How to confidently price high-value services
Top tips for selling one to one services, focussing on risk removal and social proof

Janine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coaches and consultants.

She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media.

With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners.

Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model.

She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show.

If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Download Janine's '6 steps to charging more with 100% confidence' workbook
Download Janine's 'Coaching Sales JetPack'
Connect with Janine on Instagram, LinkedIn or Facebook
Connect with Teresa on Instagram, LinkedIn or Facebook

Today’s episode of the podcast is a solo episode where I am sharing with you how to become a guest on a top rated podcast.

Tune in to hear my checklist of things that are most important to a podcast host, when choosing who they want to interview on their podcast.

If you are ready to accelerate your growth, your audience and your email list this episode is a must listen!

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How to find podcasts to apply for
How to determine if you are a good fit for a podcast
Top tips for a successful pitch

If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Listen back to episode 316, Audience, Audience, Audience: Proven Tactics For How To Grow Yours
Download the checklist for the things you should do if you are hoping to get on someone's podcast
Connect with Teresa on Instagram, LinkedIn or Facebook