2,000 episodios

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

MarTech Podcast ™ // Marketing + Technology = Business Growth Marketing Podcasts

    • Economía y empresa

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

    Navigating Today’s Marketing Measurement Challenges

    Navigating Today’s Marketing Measurement Challenges

    Chris Kelly, CEO of Upwave, discusses navigating today's marketing measurement challenges.

    • 19 min
    Effective CTV Ad Targeting & Measurement

    Effective CTV Ad Targeting & Measurement

    Chris Kelly, CEO of Upwave, discusses effective CTV ad targeting and measurement.

    • 27 min
    Contribution & Attribution Model Best Practices

    Contribution & Attribution Model Best Practices

    Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed, explores best practices for Contribution & Attribution models.

    • 20 min
    Attribution Vs Contribution To Value Marketing Growth

    Attribution Vs Contribution To Value Marketing Growth

    Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed, delves into the topic of Attribution vs Contribution to value marketing growth.

    • 18 min
    Three Reasons Platform Excellence Is Essential To Growth

    Three Reasons Platform Excellence Is Essential To Growth

    Ted Moser, Senior Partner at Prophet, discusses the three reasons platform excellence is essential to growth.

    • 14 min
    Revitalizing Your Business Through The Right Platforms

    Revitalizing Your Business Through The Right Platforms

    Ted Moser, Senior Partner at Prophet, discusses revitalizing your business through the right platforms.

    • 29 min

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