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TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for Brand Search Benefits


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Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch Attribution for Online Marketing Podcast


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Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 Podcast


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While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? Podcast


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For online marketers, the prospect of adding media such as TV to the media mix seems irrational. It is expensive,… Read more TV Media Response Attribution Podcast


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Multi touch attribution takes into account all trackable consumer touchpoints, not just the last click before conversion. Multi touch attribution… Read more Digital Marketing and Multi-touch Attribution Podcast


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