Make Marketing Suck Less Dr. Michelle Mazur
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- Economía y empresa
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business.
Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)
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Expert Enough: Navigating the 3 Stages of Expertise
“I don't know if I'm expert enough.”
“Oh, really?”
As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results.
Yes, you're definitely expert enough, but I understand why people feel like they aren’t.
Why you doubt your expertise and think that you're not expert enough. And some people think they're not expert enough to even listen to this podcast.
Well, it may be a good old-fashioned imposter complex getting in the way. It might also be a fundamental misunderstanding about expertise.
So let's unpack that and talk about how to know if you're expert enough. And spoiler alert, if you're thinking that you're more than expert enough.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here. -
Expertise Matters: Defying Marketing Topes In Online Business
Have you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space.
Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while.
What works for the masses doesn't work for you.
On this podcast, we're diving into 3 big messaging tropes that you commonly hear in online business that don't work for expert-based businesses like yours and what you should do instead. Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here. -
Why Doing Good Work Isn't Enough
Wouldn’t it be lovely if people recognized your expertise and hired you on the spot?
Unfortunately, good work doesn’t speak for itself, and getting great results for your clients is not enough.
Rebel Truth: Good work is never enough.
You’ve got to advocate for your work. You’ve got to speak up and be seen for that good work.
You’ve got to showcase why you’re the expert who can get the job done.
Your right-fit client is out there right now looking for you, and if you’re not marketing, they will hire someone else.
Marketing is a necessity. It’s the only way your clients know your business exists.
And marketing sucks...so how can you do it in a way that takes less time and gets you better results?
You come to The Expert Up Club open house that's happening on Wednesday, March 20th at 10 am PT.
Sign up for the Open House by clicking here or go to https://drmichellemazur.com/house -
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?”
I can't tell you how many times I've heard this very thing and I get why.
Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.
I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for.
The rebel truth: It’s time to market your expertise.
That's why I wanted to make a case for why experts like you need to market your business.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here. -
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
This is gonna get awkward.
There's always a time in marketing when you reach this awkward transition point.
Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you.
And let's face it. It's a tricky, weird transition to navigate in your marketing.
So, how do you transition from marketing into asking for the sale? That's exactly what we’re talking about.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here. -
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
This anniversary really snuck up on me.
I realized the other morning that it has been five years since I first published the 3 Word Rebellion. Then when I sat down and added up the numbers, I realized that I had now sold over 5,000 copies of the book, which blew me away.
I can't even begin to describe that to you.
Today, I want to take you behind the scenes and tell you the completely unglamorous story of what it took to sell that many books in 5 years.
In this episode, we discussed:
The mindset shift and ongoing marketing efforts needed to achieve long-term book sales.
The exact strategies I used to promote the book - then & now
The continued relevance and promotion of the 3 Word Rebellion, as well as its expansion into the Expert Up Club.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.