The Subscription Model Is Not Dead: 3 Ways to Grow Subscriptions at Your Arts Organization The Offstage Mic

The subscription model is thriving everywhere else besides the arts—to the tune of 20% of all consumer credit card transactions now go to subscriptions and memberships. So why then, are subscriptions and donations on the decline in the arts?
It turns out, there are three big things these successful brands are doing differently than arts organizations. This episode breaks it down, as well as offers ways to implement these ideas.
Get your free resource for this episode: 3 Reasons Your Subscriptions are Declining & 11 Ways to Combat It. 

00:00 Introduction to Season Three of The Offstage Mike
00:34 The Theme of Season Three: Running it Like a Business
01:43 The Importance of Subscriptions in the Cultural Sector
02:03 The Current State of the Subscription Economy
02:58 The Decline of Subscriptions in the Arts
03:05 The Discrepancy Between the Arts and Other Industries
06:58 The Three Big Differences in Subscription Models
07:50 The Importance of First Year Subscription Renewals
14:00 The Impact of Price Increases on Subscription Renewals
20:26 The Three Steps to Combat the First Year Cliff
29:13 Conclusion and Final Thoughts
Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?

That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.

Reserve your free seat:
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