Do you have a podcast show and it somehow does not get the results you wanted? What could you do? What should be your thought process? Up to what point do you do course correction and when is it time to start over with a new project? Digital marketing expert and podcast host Chris Bruno tells us more about his decision to end his podcast (after 160 episodes!) and start a new project from scratch. There is an emotional attachment involved when building your own podcast show and connecting with your audience. It’s not easy to let go of a show you’ve invested in. So, how do you make this major business decision?
In this episode you’ll learn:
Chris talks about how started his own agency and his various projects
Signs that tell you to adjust your strategy or create a new project from scratch
Pivoting his podcast show from digital marketing to blockchain
Looking at your podcast as a thermometer to assess what’s going on
The value of a podcast show goes beyond its money making potential
Deciding between rebranding the show and starting from scratch again
You can’t predict what’s going to happen in a dynamic environment
Setting aside your emotional attachment when you need to make business decisions
Tips for those thinking about pivoting or rebranding
Chris Bruno's Old Podcast - All About Digital Marketing
All About Digital Marketing - Twitter
Social INK - Twitter
How to Build a True Connection with Your Audience by Being Authentic with George Kao
How To Get and Use Audience Feedback to Improve Your Content and Programs, with Kathleen LeGrys
The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi
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Check all the FREE and paid resources we have for every new podcaster in our Resources page.