50 min

Why You Need to Develop a Podcast Brand and How to Do It, with Frank Mackrill Audience Coach | Build Your Audience as a Health and Wellness Coach

    • Marketing

Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show.


Frank defines for us what ‘brand’ and ‘branding’ means in a way that humanizes the podcast content

Developing a brand around the podcast

Is it necessary to separate yourself from your brand

What works best in a podcast in terms of personal branding and business branding

The technical side of branding your podcast

Setting expectations when there are changes in the podcast

When brands evolve and its impact on familiarity

Signs that tell you to rebrand or kill the podcast

The common mistakes people make when they are branding their shows


 


Links


Gday Frank Website


G'day Frank Instagram


Brand My Podcast - Spotify


Brand My Podcast - Apple Podcasts


 


Related episodes:


The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™

Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success


Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


Check all the FREE and paid resources we have for every new podcaster in our Resources page.

Branding and Rebranding: what is this all about? Branding and brand design expert Frank Mackrill joins me today to talk about the humanizing and the technical aspect of creating a brand. Find out what the big learning curve is all about when it comes to creating a brand. There are things that people tend to overlook when they brand their podcast which could be why they struggle on content creation. Get some tips to know when to rebrand and when to end the show.


Frank defines for us what ‘brand’ and ‘branding’ means in a way that humanizes the podcast content

Developing a brand around the podcast

Is it necessary to separate yourself from your brand

What works best in a podcast in terms of personal branding and business branding

The technical side of branding your podcast

Setting expectations when there are changes in the podcast

When brands evolve and its impact on familiarity

Signs that tell you to rebrand or kill the podcast

The common mistakes people make when they are branding their shows


 


Links


Gday Frank Website


G'day Frank Instagram


Brand My Podcast - Spotify


Brand My Podcast - Apple Podcasts


 


Related episodes:


The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi

Legal Aspects You Need to Take Into Account for Your Podcast, with Gordon P. Firemark, The Podcast Lawyer™

Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success


Get access to our FREE Course: Podcast Mindset for Health and Wellness Coaches. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!


Check all the FREE and paid resources we have for every new podcaster in our Resources page.

50 min