62 episodios
B2B Insights Podcast B2B International
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- Economía y empresa
The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.
Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.
Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.
Subscribe today for your monthly dose of exclusive insights from the b2b market experts.
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#61: How to Ensure B2B Market Research is Strategic and Actionable
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.
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#60: Lessons in Career Development (with Herminia Ibarra)
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career.
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#59: Lessons In Strategic Planning (with Rita McGrath)
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disruptive inflection points in your market before they arrive, this episode is for you.
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#58: Modern-Day Leadership Strategies (with Kirstin Ferguson)
In episode 4 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director, and world-renowned leadership expert. If you want to learn what it takes to become an effective leader in today’s world, this episode is for you.
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#57: Learning to Fail (with Amy Edmondson)
In episode 3 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and author of ‘Right Kind of Wrong: Why Learning to Fail Can Teach Us to Thrive’.
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#56: Lessons In Decision-Making (with Wendy Smith & Marianne Lewis)
In episode 2 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Wendy Smith and Marianne Lewis, co-authors of ‘Both/And Thinking’, a game-changing book on decision-making.