BAD Marketing Podcast with Eddie Maalouf BAD Marketing

Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.
 
Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur.



FOLLOW PAUL:
Instagram: https://www.instagram.com/pauldaley/
LinkedIn: https://www.linkedin.com/in/pauljdaley/



TIMESTAMPS:
0:00 - Introduction and Welcoming Paul
1:19 - How did you get into the agency space?
2:38 - Why would you leave a $100k/mo agency?
6:00 - Having a “sellable business”
12:31 - Moving to Joel Kaplan’s team
14:49 - Lessons from Joel’s Operational Style
17:16 - Sales Manager > COO > CEO, what were your responsibilities?
20:34 - CEO vs COO and how they’re different
25:25 - What did you learn from Iman?
29:18 - Eddie vs Paul on core values & mission statement
39:00 - Let’s dig into the acquisition info side…
44:35 - What happens in the sales funnel? + Sales resistance
49:42 - Top 3 things people need to do in the info product space
01:04:38 - What’s next for Paul?
01:08:54 - Fortune Cookie Advice + Closing Questions
 
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
 
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@badmarketers

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakebadads
Marketing Course: https://www.brilliantmarketers.com/
 

Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.
 
Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to consumer needs, which have been crucial in navigating the competitive e-commerce landscape.
 
Join us as Tyler offers invaluable insights into leveraging digital platforms for business success and the importance of strategic innovation in today's fast-paced market. This isn’t a podcast you should miss if you’re looking for answers in the ecom industry.



FOLLOW TYLER:
LinkedIn: https://www.linkedin.com/in/tyler-smith-5415752a/



TIMESTAMPS:

00:00 - Introduction of guest Tyler Smith
01:46 - Tyler discusses the beginning of his e-commerce career
04:00 - Transition from corporate sales to managing Facebook ads for local businesses
06:00 - Expansion of services to Amazon sellers and overcoming challenges
07:00 - Launching and failing with new product lines; learning from customer feedback
10:00 - Strategic discussions on market testing and product adjustments
18:00 - HyperIce products & development + marketing strategies
29:20 - Securing major sports league partnerships and endorsements
32:13 - Transitioning out of HyperIce, exiting Clovo
33:05 - Eddie's personal push into the food industry
38:00 - Personal reflections on career transitions and new initiatives
42:05 - FDA GRAS + science behind the product
48:35 - Securing the BAG for an upcoming project...
57:00 - The most important asset = YOUR TEAM
58:19 - Top three things that will grow your brand?
1:08:34 - Fortune Cookie Advice
1:12:25 - How to connect with Tyler!
1:14:00 - "Extended Cut," extra questions for Eddie...
 
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
 
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://bad-marketing.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing
 

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakeBADads
Marketing Course: https://www.brilliantmarketers.com/

We're back with the THIRD episode of Eddie's brother, Arab, the fearless YouTuber who dives headfirst into the world's riskiest places to bring back stories that blow your mind. Arab's not your typical traveler; he's out there making friends with people in dangerous slums and even spending days with the Mexican cartel. His adventures are wild, but getting them on YouTube? That's a whole other story, thanks to all the rules about what you can and can't show.


In this episode, Arab deep dives on how he turns his adrenaline-pumping experiences into viral videos that millions watch. We talk about the fine line between creating content that's real and raw versus keeping it safe for the web. Arab shares his struggles and successes, giving us a peek into his life as a creator who's always pushing the limits.


Tune in to hear all about Arab's journey, the behind-the-scenes of making content that stands out, and how he manages to keep his cool when things get super intense. It's a conversation filled with laughs, insights, and a few edge-of-your-seat moments that you won't want to miss.



FOLLOW ARAB:
Instagram: https://instagram.com/arab
Twitter: https://twitter.com/yourfellowarab
ArabUncut: https://www.arabuncut.com/


TIMESTAMPS:

0:00 - Intro
2:10 - Arab's YouTube numbers are crazy...
5:50 - What does Arab do for his content?
7:24 - Arab's experience living with the Mexican Cartel.
12:22 - Interviewing an actual hitman for 90 minutes.
19:51 - The difficulty of managing a business while trying to remain creative.
23:52 - Arab reflects on the challenge of leading a team as a creative individual.
32:34 - Selling BAD Marketing?! + future creative plans.
42:20 - What is Arab's next plan? + Eddie's prediction.
45:27 - The challenges of figuring out what to censor for YouTube guidelines.
48:10 - Shorts/analytics, splitting channels & why it's not a good idea.
55:14 - Closing thoughts.






We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
 
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://bad-marketing.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing
 

EDDIE:
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakeBADads
Marketing Course: https://www.brilliantmarketers.com/

Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight.
Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing. He discusses the critical importance of content creation, strategic backlinking, and the potential impacts of AI on future SEO practices. With a special focus on his unique strategy for client acquisition through Instagram DMs and the power of community in the agency world, this episode is packed with actionable advice for both e-commerce and agency professionals.
Whether you're navigating the complexities of agency growth, looking to enhance your SEO strategy, or simply interested in the entrepreneurial journey, Zach's expertise and innovative approaches provide a roadmap for success in today's digital ecosystem. Join us as we explore the journey of becoming an agency owner, the significance of SEO in e-commerce, and the value of community and strategic partnerships in achieving remarkable growth.

FOLLOW ZACH:
Instagram: https://www.instagram.com/heyzachschubert/
Twitter: https://twitter.com/heyzachschubert
LinkedIn: https://www.linkedin.com/in/heyzachschubert/
YouTube: https://www.youtube.com/@heyzachschubert
Agency Domain: https://discord.gg/agencydomain
 
TIMESTAMPS:

0:00 - Intro
1:52 - Zach’s Agency Journey, Personal Life + The Power of SEO
5:00 - Zach’s decision to move to freelancing + barber app
6:32 - Building an agency with a unique business model
8:16 - “I didn’t want to work with clients…” + arbitraging talent
11:08 - Boosted IG stories were… successful?
14:12 - SEO tactics, optimization, content creation & backlinking.
20:12 - Predictions on the future of SEO & AI
23:15 - Does the quality or quantity of traffic from backlinks matter?
24:15 - Why I chose ads over SEO as a service…
25:25 - Niche products and the speed of seeing SEO results
29:00 - Advice for agency owners
31:39 - The importance of investing time in people for agency owners
35:26 - The impact of community in the agency world
37:14 - How to connect with Zach and learn more about SEO

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakebadads
Marketing Course: https://www.brilliantmarketers.com/

Jared Curry and Matt Shields, the young minds behind Estate AI, share their inspiring story from navigating early challenges in the marketing world to establishing a powerhouse agency. Their journey from newcomers to achieving significant monthly revenue showcases the blend of bold strategy and innovative thinking essential for success in today's digital landscape. 
In this episode, we explore how Jared and Matt harnessed the power of effective content, strategic risk-taking, and visionary leadership to catapult Estate AI into a leading position. As both Jared and Matt present their insights into their approach to digital marketing and agency growth, they explain the importance of perseverance, strategic innovation, and the drive to constantly push the boundaries of success.

FOLLOW JARED:
Instagram: https://www.instagram.com/officialjaredcurry/
YouTube: https://www.youtube.com/@officialjaredcurry
LinkedIn: https://www.linkedin.com/in/michaelkjordan/
FOLLOW MATT:
Instagram: https://www.instagram.com/officialmattshields/
YouTube: https://www.youtube.com/@mattshieldssmma
LinkedIn: https://www.linkedin.com/in/matt-shields-12292316a
ESTATE AI: https://estate-ai.com/
 
TIMESTAMPS:
0:00 - Intro
02:17 - Agency Growth Introduction
03:17 - Jared's History + Inspiration
05:11 - Launch and Evolution of Their Agency
06:05 - Overcoming Educational and Career Hurdles
07:03 - Mentorship and Starting the Agency
08:53 - Turning Point and Desperation
11:09 - Expanding Business Network and Coaching
13:09 - Sergio's Event / Setting Goals and Making Commitments
16:00 - Strategic Growth and Acquisitions
18:37 - How did you generate leads? + Pumping money into ads
21:30 - "Let me tell a quick story..."
23:37 - What are you going to regret more?
25:14 - Client Retention and Community Building
28:10 - Future Ventures and Personal Growth
34:35 - Closing Remarks and Future Directions

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakeBADads
Marketing Course: https://www.brilliantmarketers.com/

Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude.

Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.
 
FOLLOW JOEL:
YouTube: https://www.youtube.com/@officialjoelkaplan
Instagram: https://www.instagram.com/officialjoelkaplan
TikTok: https://www.tiktok.com/@officialjoelkaplan
Agency Lab Instagram: https://www.instagram.com/agencylab.io

TIMESTAMPS:
1:56 - Intro + their relationship
4:44 - Joel hitting $1M a month, imposter syndrome
5:50 - Content is VALUABLE
8:05 - Turning off ads to create content.
10:33 - "I was really bad at content..."
12:00 - How much do you focus on content?
14:27 - Where you should start when creating content.
21:10 - Purchasing power of social media followers.
25:09 - Character matters. Do you WANT to go viral?
31:03 - How to tap into your emotions for content.
33:40 - Followers = "Virtual Network"
36:12 - How to stand out when making content.
40:55 - "One of my biggest regrets..."
41:25 - What IS content?
44:44 - The more you give, the more your brand grows.
46:26 - Driving vs. Converting in content.
51:20 - Different directions when making content.
53:47 - Here is why you should make a podcast.
56:52 - What is Joel doing in the next 12 months?
1:03:11 - Harder to get coaches as you scale.
1:04:52 - All of Joel's courses are free! + Outro

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com
FOLLOW BAD Marketing:
Main YouTube Channel: https://www.youtube.com/@BAD.Marketing
Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ
Website: https://www.badmarketing.com/
Join Our Team: https://4media.breezy.hr/
Instagram: https://www.instagram.com/badmarketing
TikTok: https://www.tiktok.com/@4media.marketing

EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/iMakeBADAds
Marketing Course: https://www.brilliantmarketers.com/