Banking Transformed with Jim Marous Evergreen Podcasts

We're excited to welcome April Clobes, CEO and President of MSU Federal Credit Union back to the Banking Transformed podcast, recorded live at the Financial Brand Forum, to discuss the power of innovation through dynamic co-creation.
As credit unions face increasing competition from nimble fintechs and larger traditional players, finding new ways to innovate and stay ahead of the curve is more important than ever. April and her team at MSUFCU have developed a unique approach to this challenge, leveraging in-house tech talent and a Credit Union Service Organization (CUSO) to create "composable solutions" that drive member value and growth.
We explore the strategies behind this approach and learn how other financial institutions can foster grassroots innovation and accelerate the creation of new solutions, even with limited resources.




This episode of Banking Transformed is sponsored by Microsoft:
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
More at Microsoft.com/financialservices

Today, we are joined on the Banking Transformed podcast by Abbas Merchant, ex- CMO and EVP at Regions Bank.
It's clear that the role of the marketer is evolving, and those who can effectively harness the power of Gen AI while maintaining a focus on creativity, strategy, and consumer trust will be well-positioned for success. As a senior financial services leader with extensive experience in blending the art and science of marketing, Abbas brings a unique perspective on how Generative AI is poised to revolutionize the marketing landscape.
In this episode, we explore the potential of Gen AI, its implications for marketers, and how it's set to transform the way we approach marketing strategies and operations.

In an era of unprecedented change and disruption, innovation has become a critical driver of success for banks and financial institutions. But how can a large, established bank with thousands of branches and employees foster a culture of innovation and stay ahead of the curve?
On the Banking Transformed podcast, recorded live at the Financial Brand Forum, I’m with Don Relyea, Chief Innovation Officer at U.S. Bank, where he explores the strategies and approaches that are reshaping one of America's largest and most respected financial institutions.
From the cutting-edge technologies being explored in U.S. Bank's innovation lab to the challenges of shifting a legacy culture towards agile innovation, we take a deep dive into the art and science of driving change in a complex and rapidly evolving industry.



This episode of Banking Transformed is sponsored by Microsoft:
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
More at Microsoft.com/financialservices

In today's rapidly evolving financial landscape, marketing has become a crucial driver of success for banks and credit unions. As consumer expectations shift and digital disruption accelerates, the role of the Chief Marketing Officer has never been more critical – or more complex.
Recorded live at the Financial Brand Forum, I am joined on the Banking Transformed podcast by Melissa Stevens, CMO of Fifth Third Bank. We explore the art and science of modern marketing in the banking industry. Melissa also shares her insights on how Fifth Third is reimagining customer engagement, leveraging data analytics to drive personalization, and aligning marketing strategies with broader organizational objectives.
Finally, she discusses the challenges of stemming 'silent attrition' in the face of increasing competition from fintechs and digital neobanks.

As digital technologies rapidly transform the financial services landscape, banks and credit unions face the challenge of adapting to evolving consumer behaviors and expectations. In this episode of the Banking Transformed podcast, recorded at the Financial Brand Forum, we're thrilled to welcome back Derek White, CEO of Galileo and a true pioneer in digital banking and financial technologies.
With his extensive experience at the forefront of innovation, including launching the world's first online bank and driving customer experience at leading institutions like U.S. Bank, BBVA, Barclays, and Google Cloud, Derek brings a unique perspective on the future of banking in the digital age.
In our discussion, we explore emerging trends, the principles of human-centered design, and strategies for building trust and loyalty in an increasingly digital world.



This episode of Banking Transformed is sponsored by Microsoft:
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
More at Microsoft.com/financialservices

Delivering a seamless digital lending experience in banking requires a delicate balance between streamlining processes, leveraging data for personalization, and maintaining robust fraud prevention measures.
In this episode of the Banking Transformed podcast, I sit down with Amber Isaku, VP of Lending at A+ Federal Credit Union, at the MeridianLink LIVE event in Nashville, Tennessee. The conversation delves into the credit union's journey to digitize and personalize the lending experience for its members while maintaining a human touch in an increasingly digital landscape.
Amber also highlights the credit union's efforts to democratize data access across various departments enabling employees across the organization to make data-driven decisions and deliver tailored experiences.



This episode of Banking Transformed Solutions is sponsored by MeridianLink
MeridianLink® (NYSE: MLNK) powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies. MeridianLink’s scalable, cloud-based platforms help customers build deeper relationships with consumers through data-driven, personalized experiences across the entire lending life cycle.
MeridianLink enables customers to accelerate revenue growth, reduce risk, and exceed consumer expectations through seamless digital experiences. Its partner marketplace supports hundreds of integrations for tailored innovation. For more than 20 years, MeridianLink has prioritized the democratization of lending for consumers, businesses, and communities. Learn more at meridianlink.com.