1h 6 min
Big Food Myths, Debunked The Business of Wellness
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- Nutrición
Hank Cardello is a former food industry executive with Coca-Cola, General Mills and Cadbury-Schweppes turned renowned author, speaker and public health champion. He currently serves as Senior Director of Leadership Solutions Program for Health + Prosperity, an initiative of Business for Impact at Georgetown University's McDonough School of Business, and is the author of the book Stuffed: An Insider's Look at Who's (Really) Making America Fat and the landmark report "Better-for-you Foods: It’s Just Good Business."
We tackle some of the biggest questions, topics and myths affecting the food industry today, including:
Key learnings from research & experience in the consumer packaged food industry from an industry insider-turned-public health advocate
What’s really behind America’s obesity epidemic? Are processed foods really optimized for “addiction?”
The main objectives of Big Food companies: Why their objectives are often misaligned with media & marketing perception
The unique roles of marketing vs. science and regulatory affairs divisions within food companies
The role of government in Big Food, plus what it’s like to working with the FDA on behalf of a food company
The rise of ultra-processed foods: Are they uniquely to blame for chronic disease incidence & risk?
Better-for-you foods: Why this category presents a unique opportunity for the food industry to adapt without sacrificing profitability
Social media’s role in shifting public opinion and what this means for food companies in 2024+
Highlights from Hank’s experience inside the industry, including his role in developing the original go-to-market strategy for Diet Coke and how he got his start recipe-testing for Betty Crocker
Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN.
🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review
🎙️Hire me to consult before you invest in or get to work on that better-for-you product
🎙️Follow me @jaclynlondonrd
*Advice provided on this podcast should not replace medical advice provided by your physician.
Hank Cardello is a former food industry executive with Coca-Cola, General Mills and Cadbury-Schweppes turned renowned author, speaker and public health champion. He currently serves as Senior Director of Leadership Solutions Program for Health + Prosperity, an initiative of Business for Impact at Georgetown University's McDonough School of Business, and is the author of the book Stuffed: An Insider's Look at Who's (Really) Making America Fat and the landmark report "Better-for-you Foods: It’s Just Good Business."
We tackle some of the biggest questions, topics and myths affecting the food industry today, including:
Key learnings from research & experience in the consumer packaged food industry from an industry insider-turned-public health advocate
What’s really behind America’s obesity epidemic? Are processed foods really optimized for “addiction?”
The main objectives of Big Food companies: Why their objectives are often misaligned with media & marketing perception
The unique roles of marketing vs. science and regulatory affairs divisions within food companies
The role of government in Big Food, plus what it’s like to working with the FDA on behalf of a food company
The rise of ultra-processed foods: Are they uniquely to blame for chronic disease incidence & risk?
Better-for-you foods: Why this category presents a unique opportunity for the food industry to adapt without sacrificing profitability
Social media’s role in shifting public opinion and what this means for food companies in 2024+
Highlights from Hank’s experience inside the industry, including his role in developing the original go-to-market strategy for Diet Coke and how he got his start recipe-testing for Betty Crocker
Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN.
🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review
🎙️Hire me to consult before you invest in or get to work on that better-for-you product
🎙️Follow me @jaclynlondonrd
*Advice provided on this podcast should not replace medical advice provided by your physician.
1h 6 min