Buying Online Businesses Podcast Buying Online Businesses

In this episode, we will dive deep into the ever-evolving world of online business, content creation, and digital marketing. Today we have a special guest joining us.
Meet Alex Cooper, the man behind WP Eagle. On his popular YouTube channel, Alex shares his extensive knowledge of affiliate marketing and WordPress, the world's most popular CMS system for creating websites. His passion for WordPress and internet marketing has helped countless individuals succeed in the digital space.
Jaryd and Alex engage in a refreshing and candid conversation about the current landscape of buying online businesses. They explore the trends in market multiples, whether people are actively buying businesses or waiting on the sidelines, and where they're investing their cash.
They also discuss the impact of the latest Google updates. Have these changes hit content creators hard? What's happened to those affected? Alex shares insights from his discussions with other influencers in internet marketing and SEO, revealing how they're adapting their businesses and content strategies to maintain and even boost their revenue. They also discuss ways to optimize existing traffic and build resilient businesses that don't solely rely on Google.
From entrepreneurship to getting started in the digital world, and from mindset to simple tips, this episode is packed with valuable insights.
So, sit back, relax, and get ready for an episode full of actionable advice and honest conversations. I'm sure you're going to absolutely love it! Let's get started.
 
Episode Highlights
05:30 Who’s been hit the hardest by Google update?
12:20 Don’t rely on a single source of traffic and income!
22:45 Google traffic vs Youtube traffic
34:30 What is the percentage you should invest in an online business?
39:45 Be flexible with changes
 
Key Takeaways
➥ Successful websites are those that have diversified their income streams and traffic sources. Relying solely on Google traffic or a single source of traffic is highly risky.
➥ Adopting a CEO mindset involves focusing on broader business strategies rather than just SEO. This includes leveraging existing traffic more effectively and exploring new revenue opportunities.
➥ While AI-generated content had a moment of hype, its long-term value lies in assisting content creation rather than replacing human-generated content entirely.

About The Guest
Alex Cooper is the brains behind the brand WP Eagle, and on his YouTube channel, he teaches affiliate marketing and WordPress to the masses. He started by sharing his skills with WordPress, “the world’s most popular CMS system for making websites,” and that is still his passion. He does videos all the time and tries to help his community and followers succeed in internet marketing.

Connect with Alex Cooper
➥ https://wpeagle.com/
➥ https://www.youtube.com/channel/UC_2xxs6SLEeXEu1Q6QCMf5g
➥ https://twitter.com/WordpressEagle
 
Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Go Daddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV
➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD
 
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

Discover the strategies and stories behind building and scaling e-commerce businesses. In this episode, we're thrilled to have Paul Avins, an industry expert known for his mastery of scaling e-commerce ventures to extraordinary heights.
Join us as we explore the roadmap to achieving a 7-8 figure exit with Paul's lessons and experiences. They talked about acquiring businesses and a few tales Paul has. He shares his three step approach to scaling. 
They also discussed how he helped to scale an e-commerce brand? How do you prepare your business for an exit where you sell at the highest possible price? How do you carry yourself through the selling stage of your business? Two entrepreneurs Paul is impressed by and what can we learn from the character of these entrepreneurs?
Unlock the secrets of e-commerce success with this episode featuring Paul Avins. 
 
 
Episode Highlights
03:00 What is Paul’s motivation in buying businesses?
10:30 Buying a digital asset that has scalable potential is a massive opportunity
18:00 How does Paul help business scale?
27:10 Be clear with your channels and strategies!
33:15 Investors buy the recurring revenue
41:00 Preparation for your business exit

Key Takeaways
➥ Clear strategy, talent acquisition, and cash flow management are essential for scaling a business and preparing it for a profitable exit. In the UK, less than 18% of businesses listed for sale actually sell. Many business owners fail to build their businesses with an exit strategy in mind, often creating jobs for themselves rather than saleable assets.
➥ Jaryd Krause proposes the idea of a Chief Expansion Officer (CEO) focused on developing new products for existing audiences by addressing their needs and leveraging successful products to acquire more market share.
➥ Conducting surveys can also help understand customer needs, fears, and desires. Then you can develop new products based on this feedback to ensure high demand and use profits from new products to increase market share and expand existing best-sellers. This strategy can also help identify new best-sellers. Building a distribution network is also crucial for expanding market reach. 

About The Host
Paul Avins coaches entrepreneurs and CEOs on how to scale up their sales, profits and shareholder value to prepare their businesses for 7- & 8-figure exits. 

Connect with Paul Avins
➥ https://www.linkedin.com/in/paulavins/ ➥ https://www.scaleupsummit.co.uk/
 
Resource Links
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV
➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG
➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

Join us as we dive into the valuable lessons learned by Justin Cooke, the CEO of Empire Flippers, who has overseen the sale of over $490 million worth of online businesses. In this special podcast episode, we explore the strategies, challenges, and success stories behind the world of online business acquisitions and sales. 
They have talked about what Justin has learned about M&A over the past 14 years. How acquiring online business changed over the years? When financing become a thing? Why POF? How do hire the best mentors and decide? How do create an environment/community of people like you or who you aspire to be like?
Get ready to uncover the insights that could reshape your approach to online business, whether you are a seasoned entrepreneur or just venturing into the digital marketplace.
 
Episode Highlights
02:16 - How do sell your online business?
09:00 - How did the Empire Flippers start?
11:38  - What’s good for acquisition entrepreneurs?
15:47 - Changes in the Acquisition Industry 
20:01  - Finance for other lenders
27:34  - Strategy for offline business “
42:52  - How do find quality mentors?
 
Key Takeaways
➥ Jaryd and Justin share experiences of health crises related to their entrepreneurial journeys, highlighting the dangers of overworking and neglecting personal well-being in pursuit of business success. This underscores the importance of maintaining a healthy work-life balance.
➥ Justin shares insights from over a decade of experience in M&A within the online business space. He highlights the importance of not blindly following trends or dismissing older business models. Successful niches and business models can endure despite shifts in industry trends. Justin emphasizes the value of niche markets and adaptable strategies. Business success often lies in identifying profitable but overlooked opportunities rather than chasing the latest trends.
➥ Justin discusses how the landscape of acquiring online businesses has changed since 2010, with increased sophistication among buyers, improved diligence processes, and growing competition in the market. The industry has seen a shift towards a buyer's market, providing opportunities for savvy purchasers to negotiate better deals.
 
About The Host
Justin Cooke is the co-founder and CMO of Empire Flippers. They have sold close to $500M worth of online businesses and have changed the lives of many business owners who’ve sold and acquired businesses through them. Being one of the industry leaders, many of my clients buy businesses from Empire Flippers, as they typically have such a great caliber and range of online businesses to acquire.
 
Connect with Justin Cooke
➥ Empire Flippers - https://bit.ly/3RtyMkE
 
Resource Links
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD
➥ Rank Math (WordPress SEO Plugin) - https://bit.ly/3Acyjf4
➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

It’s time to spice things up as we explore the cutting-edge trends and insights in the world of SEO and AI. We are thrilled to introduce our guest today, Eli Schwartz. Eli is the bestselling author of "Product-Led SEO" and an SEO expert and consultant with over a decade of experience. He has collaborated with leading B2B and B2C companies, helping clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk generate millions in revenue through highly successful global SEO strategies.
Jaryd and Eli discuss what’s happened in the landscape of SEO from 2011 to 2024 and what it’s going to look like well into the future? Why are most AI businessesn't actually helping users, and how is Google? Why should we be bullish on not just Google but SEO moving forward for all platforms? Why is it not about keywords anymore and what's it actually about? 
They also talked about how to create content that Google and all search engines will love? (Hint hint, don’t create for just the search engine itself - you’ll see what we mean during the pod.).
Before we dive in, make sure to hit the subscribe button. Now, let's jump into today's episode!
 
Episode Highlights
04:30 How Google is changing the digital landscape?
11:20 Who will be greatly affected by the changes in Google Search? 
18:00 What is Eli’s assumption on Search Generative Experience (SGE)?
28:10 Don’t do sneaky games with Google!
34:50 Be an expert in the space
40:30 Keywords aren’t necessary anymore
 
Key Takeaways
➥ Eli Schwartz discussed the significant changes happening in SEO and search engine practices, driven primarily by the integration of AI. He emphasized that Google's recent shifts are not entirely voluntary but rather necessary to stay relevant amidst the growing influence of AI and competitive pressures. These changes aim to address the evolving digital landscape and user expectations but also present challenges and opportunities for websites and content creators.
➥ Jaryd and Eli agreed that while AI tools are touted heavily, their actual daily use and integration into workflows remain limited. They highlight that Google's SEO landscape is shifting toward higher-quality content, which will impact websites relying on keyword-driven, commoditized content. Eli also predicts that Google may strategically limit the rollout of its Search Generative Experience (SGE) to balance innovation with practical user and business needs.
➥ Jaryd and Eli talked about how Google's ongoing helpful content updates affect publishers and content creators. Schwartz compared these updates to the 2011 Panda update, which moved focus from keyword-heavy, low-quality content to user-friendly, high-quality content. They discussed Google's efforts to keep search results good despite challenges from AI and bad SEO practices. The main point was that creators should focus on making users happy instead of trying to trick Google's algorithm. This approach will benefit both users and content creators, no matter the platform.
 
About The Host
Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.
 
Connect with Eli Schwartz 
➥ https://www.linkedin.com/in/schwartze/
➥ Eli’s website -  https://www.elischwartz.co/
➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1ad/
Resource Links
➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Downl

In today’s BOB podcast, Jaryd has an extraordinary guest, Marc Roca, a powerhouse in the business acquisition sector. With over eight years of experience and a track record as a eight-figure seller, Marc has revolutionized the way we think about buying businesses.
Marc Roca is not just any entrepreneur; he is the founder of the third-ever Amazon Aggregator and has acquired an impressive portfolio of over 30 brands to date. In this episode, we explore Marc's journey from his initial steps into the world of business acquisitions to becoming a leading figure in the industry.
They talked about when, why, and how Marc got started buying businesses? How he buy 30 businesses over 6 years? How does he structure deals, how does he finance them, and what does he pay investors? What are the businesses he bought that failed and how does he have to shut them down—those that have done well? 
Marc also spills his top 3 lessons for any acquisition entrepreneur and his 25 year vision.
Jaryd and Marc share the wise words they’ve both learned along the way of acquiring businesses and being entrepreneurs. 
Don't forget to subscribe to our podcast for more insights from industry leaders. If you enjoyed this episode, please leave a review and share it with fellow entrepreneurs. Your support helps us bring you more valuable content. Let's dive in!
 
Episode Highlights
06:10 Even the best entrepreneurs make mistakes and still learning
19:15 In buying businesses, you need to be a strategic acquirer
26:35 What are business lenders?
35:20 Never say “No” to a deal!
42:30 Knowing your risk tolerance is the key to business acquisition
52:00 When you see an opportunity, don’t miss it
 
 
Key Takeaways
➥ Strong relationships with suppliers were crucial in lowering costs and improving profitability. Marc mentions that the market’s volatile nature means timing is critical in acquisitions and exits. Understanding and managing risk is vital, especially when banks are hesitant to lend.
➥ Marc talked about his journey as an entrepreneur, focusing on key moments and strategies that led to his success. His interest in online businesses began with a trip to the Philippines, where he and his partner were inspired by a friend's e-commerce venture. Roca stressed the importance of asking questions and learning from others in the industry. He shared lessons from his 30 acquisitions, including the need to understand the founder's role, the advantage of partnering with owners who want to step back, and the importance of not overpaying for businesses to minimize risk. Roca also discussed the benefits of buying struggling businesses, using relationships with lenders, and learning from both successful and failed deals.
➥ Marc discussed his strategy for acquiring and turning around distressed businesses, particularly in e-commerce. He explained how sellers' finance plays a crucial role, where lenders often end up controlling distressed businesses in lieu of unpaid loans. His approach involves negotiating lower acquisition costs and using consignment for inventory to minimize the initial capital outlay. He shared an example of acquiring a pajama brand for a significantly reduced price due to its distressed state, then using his team's expertise to reduce costs and improve margins. Despite the initial challenges and capital constraints, Roca's team managed to turn around the business by leveraging their sourcing capabilities and strategic financial planning.

About The Guest
Marc Roca is a 7 figure seller with 8+ years experience in acquiring businesses. He founded the third-ever Amazon Aggregator, and has acquired 30+ brands to date.

Connect with Marc Roca
➥ https://www.linkedin.com/in/mrmarcroca/

Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - h

Do you know what it’s like to acquire a business? Let’s hear it from Tim, who is a Buying Online Businesses graduate who works in construction, didn’t know much about how the internet worked and successfully worked his way up to buying a 6 figure online business to replace his income and achieve financial independence so he can travel and live a lifestyle of freedom. 
In this podcast, Tim shares his journey on why he wanted to buy an online business, the challenges he faced and the hurdles he had to overcome to do so. Tim also shared some sage advice for anybody who is looking to buy an online business. From how to mentally prepare, what you should be looking for in a business during due diligence and how to be successful in this game.
If you want to know what it takes to acquire a business, then dive into this episode!
 
Episode Highlights
03:00 - Buying an online business
10:45 - Challenges in buying a business
19:20 - Things Tim went through during due diligence
29:19 - Business acquisition
37:50 - Mindset is the biggest component of being successful
 
Key Takeaways
➥ At first, Tim was hesitant to pursue online business due to family skepticism and the fear of scams, which made it challenging to share his aspirations. For Tim it’s important to surround oneself with supportive individuals, highlighting how others' fears and doubts can influence decision-making. Jaryd Krause reinforces the significance of avoiding negative influences and maintaining a resilient mindset on entrepreneurial journeys.
➥ Tim reflects on due diligence as a major challenge, highlighting the need to embrace the journey and focus on incremental progress. He discusses the significance of realistic expectations, acknowledging the risks associated with online business ownership amidst industry changes like Google updates. Tim underscores key due diligence practices such as verifying financials, negotiating buybacks, and assessing the seller's commitment to ensuring post-acquisition success. 
➥ Tim navigated competition and successfully secured the business amidst other interested buyers. Tim attributes his success to a combination of timing, offering a clean cash deal, and building rapport with the seller. Jaryd underscores the concept of "luck" in business transactions, defined as location, understanding, connection, and knowledge, highlighting Tim's culmination of skills and preparation over the past year.
 
About The Guest
Tim is a Buying Online Businesses graduate who works in construction, didn’t know much about how the internet worked and successfully worked his way up to buying a 6 figure online business to replace his income and achieve financial independence so he can travel and live a lifestyle of freedom. 
Resource Links
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Siteground (Website Hosting) - https://bit.ly/3JBEC1u
➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P
➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
 
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.