Head Retention Wonk Eye Media

Are beer labels more important than the beer itself?

Maybe?

For many, the beer label is the introduction to the beer or even the brewery. So nailing the label is vital.

Designer Jeffrey Everett of Rockets Are Red joins Roche and Lashelle to give insight on how much thought should go into making labels for beer, what the beer label design process entails, the difference between "art" and "branding," and so much more.

Jeff also shares stories from his career as a designer who has worked with everyone from punk rockers to Dr. Fauci! 


To see more of Jeff's work, click here.
Click here to follow Jeff on Instagram.
For more information on  the Beer Exhibit, click here
Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com

Title says it all. After a yearlong hiatus, Head Retention is back! But before we can move forward with our craft beer journeys, let's take an episode to look back at what Lashelle and Roche have been up to...in their lives as well as their craft beer journey. Then, they preview what's to come with the podcast and discuss the triumphant return of a beer style. 
Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com

It's an episode (literal) years in the making! Roche and Lashelle welcome Charlie and Chris (the originator of the Crispy Boi lifestyle!) from Fairwinds Brewery in Lorton, VA.

Fairwinds has been busy winning ALL the craft beer awards and join the show to discuss awards (national and regional)and what they mean to breweries. Also, is Kolsch the official beer of Virginia craft brewing? Charlie and Chris (and Lashelle) make the case. Finally, interesting conversation on the important role the taproom server has in educating the clientele...which leads into...

(24:00) ...the most controversial subject we've ever undertaken on Head Retention, flights in the taproom! Roche is shocked to learn that most taproom workers (bartenders, servers, AND brewers) are not fans of flights, for a number of a reasons that the gang is only too happy to explain. 
Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com

Welcome to 2023 and a new year of Head Retention! Roche and Lashelle kick off the year with a look at some beer trends to watch in 2023. Phil Runco spoke with over a dozen breweries to find out what the brewers are keeping an eye on this year. He joins the show to discuss the results including what styles are on the way up, what styles are on the way down, the enduring power of the IPA, and the inevitable contraction of the business. 

To read Phil's full article click here.
Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com

It's a Head Retention tradition! Lashelle, Roche, and Jon of Solace Brewing do their annual tasting of holiday specific beers from breweries across the country. 



Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com

This summer, Roche and Lashelle travelled to Lisbon, Portugal...though not together. On this episode of Head Retention, they compare notes on places in Lisbon where you can find traditional American craft beer, the best way to drink like a local, the importance of befriending your bartender, and, most importantly, getting over yourself and enjoying beer in whatever setting you find yourself. 
Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com