How Top Coaching Gyms Close 20+ Sales Per Month Run a Profitable Gym

Gym owners often ask “how do I get more leads?” when they really need more customers.

The problem usually isn’t lead generation—it’s leads that don’t move down the marketing funnel.

How do you know if your funnel is clogged? You have to track and analyze metrics.

To help you add more clients, our February 2024 leaderboard show dials in on three critical lead-tracking metrics: set rate, show rate and close rate. How many leads set appointments, how many people show up, and how many buy?

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper runs through each Top 10 leaderboard, sharing data from the best gyms around the world.

Then he gives you tips directly from the owners of these gyms so you can find out exactly what they’re doing to get more clients in the door.

One tip came up in every interview: speed—reach out to leads as fast as possible.

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1:35 - February 2024 leaderboards

3:11 - NSIs set

5:15 - NSIs showed 

6:51 - NSIs closed

8:43 - Marketing tips