Live from NAB 2024: Blackmagic's CEO on the URSA Cine 12K & Future of AI The No Film School Podcast

We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature. 

In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss: 

Developing the URSA Cine with a post-production mindset

Zero-cost options from Blackmagic for beginners

Why Grant doesn’t like to compete with others

PYXIS camera and its features

Creating products that lend to an efficient post-production workflow

Exciting new changes and updates to DaVinci Resolve 19

Grant’s opinion on AI and the future of editing 

The moment he fell in love with color correction

Feeling lonely and misunderstood

Why you have to be a ruthless, yet empathetic product engineer



Memorable Quotes

“Business people are some of the stupidest people in the world.” [22:25]

“A lot of this technology is just shit. It’s not very reliable.” [29:11]

“If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45]

“With creativity comes great loneliness.” [47:58]

“You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00]


Mentioned:
A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024 

Check out Jourdan's article 

Blackmagic URSA Cine

Blackmagic PYXIS

DaVinci Resolve 19   




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