Nurturing relationships at origin - A conversation with La Cabra 5THWAVE - The Business of Coffee and Hospitality

Following on from our last episode on the world of green coffee, today we’re releasing the complete interview with John Gibson, Head Roaster at Danish specialty coffee and bakery chain, La Cabra.

In this conversation, John walks us through La Cabra’s approach to sourcing green coffee, how he selects growers to work with and the importance of nurturing those relationships at origin. 

He also unpacks the definition of direct trade, highlighting the need to use green coffee partners to facilitate seamless transportation and logistics and ensure fair prices for farmers.
Credits music: "Rise" by The Elidas in association with The Coffee Music Project and SEB Collective
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