The Power of Wendy's Marketing: Freshness and the Cold Chain UnChefed

Wendy's is arguably the most influential fast food franchise out there. While McDonald's and Burger King were selling frozen patties on their limited menus, Wendy's was selling "fresh, never frozen" beef on a menu loaded with chili, baked potatoes, and salads. These days, in the year of our lord 2022, fast food burger menus from the twin titans at the top look WAY more like a Wendy's menus from the 80s than the other way around.Join us as we ask "what's up with that" and explore the impact th...