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This is another book review about one of my most favorite published works recently – the phenomenal book Mindset, The New Psychology of Success by Carol Dweck. I love this so much I bought 100 books to give away to people – to teachers at my kid’s school, friends and podcast audience. My Mom got this book a couple of weeks ago and said she wished she had this 20 years ago.
Below are some of the highlights – there are lots of good chapters here, from teaching to parenting to being an entrepreneur and I am going to discuss each chapter briefly section by section. Carol talked about the two mindsets:
This is phenomenal in figuring out what kind of mindset you need to have in all aspects of your life.
A fixed mindset comes from the belief that your qualities are carved in stone – who you are is who you are, period. Characteristics such as intelligence, personality, and creativity are fixed traits, rather than something that can be developed.
People who have a fixed mindset think their intelligence is, well, fixed, and they care the most about looking smart. They avoid challenges (because they might lead to failure), give up easily (because setbacks might hurt their self-image), and see hard work and effort as a waste, because they think they’re either talented enough to do something or they’re not.
A growth mindset comes from the belief that your basic qualities are things you can cultivate through effort. Yes, people differ greatly – in aptitude, talents, interests, or temperaments – but everyone can change and grow through application and experience.
Folks that have a growth mindset see their intelligence as malleable – they see their mind as something that can be developed, and they have an intense desire to learn. They embrace challenges, persist against setbacks, and see hard work as a chance to get better at something.
Human skills can be cultivated through human effort. If you are not failing, you’re not going to succeed.
Most of us think that our intelligence is something we were born with – but it can be cultivated.
People’s ideas grow out of their own mindset – people who are open to growth are welcoming of challenge and motivations.
Self-insight – people who know themselves more and pretty much have self-awareness, willing to put effort to improve and grow.
The other thing exceptional people have is the talent of converting personal or life setbacks into future successes.
Effort is what makes you smart or talented.
Low effort is the biggest risk in the growth mindset – as long as you learn something, it was a good experiment.
It is very important how you challenge your kids, how to reward them.
The growth mindset doesn’t mean that everything that needs to be changed has to be changed. We have to accept some of our imperfections.

I am sharing with you the things I learned from Abraham Hick and a lot more of his different thinking. If you are thinking about what you DO NOT HAVE, you are getting that.
Let us focus more on positive thoughts and what WE WANT.
Anything that’s negative, I catch the thought for a moment and reverse it to positivity.
In business, if you think about the negative stuff, you’re going to NOT get the results you want to achieve.
Personally, I was sitting on a flight back home from Cancun and had this epiphany of making it a habit – focusing on the things that are positive and aligned with what I want.
Anytime I catch myself with thoughts that I don’t need or want to have, I ask myself, “What’s the opposite of that?” Then I flip things around.
TIP: If you hold a thought for 15-20 seconds, it may turn into something positive or change for the better.
Do not spend time with things that are out of your control and do not intend to have or want.
Abraham Hicks: You don’t have to talk about these negative things at all.
Get u and do something positive, listen to a song that pumps you up, do things that inspire you.
If you can’t take the scenario right now and turn it into a positive thing, think back to the situation where you were happy or successful and re-think the steps on how you came into it.
Consider failures as positive learning experiences.
A lof of successful people have failed or “experimented”

I must admit reading is addictive! I thank James Altucher and Tai Lopez for talking about how much they read. I heard them talking about reading on their podcasts and was intrigued by how much they learned from reading. As a person who likes to share and help others reading is fuel for my fire. And copying them could lead to their success. So I challenged myself, friends and followers to also read a book or more a week. After all other successful people also read a lot every day including Warren Buffett and Bill Gates. But then I read more and learned more about Gary and his methods of madness .
So emulating Tai and James seems like a logical thing to do to find success. But maybe you don’t like to read but you feel like you should because other successful people do. Here is something to ponder. James Altucher and Tai Lopez read a lot and are both considered successful by many people. Contrast this with the habits of Gary Vaynerchuk who has read less books in his lifetime than Tai and James read in their average week.
So you can’t emulate Tai and Gary or can you? And another contrast appears when you compare Chalene Johnson to Gary Vee. you will notice she doesn’t want people to be all about the hustle but rather to have a great work and life balance and she likes to take off for a month or two at a time. I did hear Gary mention he had a good week or two vacation. I’m wondering if he will start to enjoy less of the grind as his kid grows up a bit. Maybe he will look into Chalene’s methods in the years to come.
Gary doesn’t read so what does he attribute his success to? Well he hustles aka works a lot, works efficiently and knows where to put the effort which he calls “Clouds and Dirt”. But how does he learn and keep a pulse on what works in the advertising world and what startups he should invest in? He says he watches people to see what they are doing, he watches which mobile apps are in the top 150, he reads websites that collate stories. Compare this to James Altucher who tries not to know what is going on by avoiding the news and media and suggests to only read things that have passed the test of time. And James used to be a regular on the cable networks as a guest so he advises to avoid watching the news since he has seen how it is curated. Yet James also invests in startups. If you are trying to replicate success by taking the action of successful people the action you copy will be very different depending on who you emulate. So who or what should you emulate?
So what do you do? Should you emulate all their actions to cover all the bases? Reading lots of newspapers and a book a day like Tai? Maybe avoid books like Gary Vee? Oh wait you can’t do both of those or can you. How are they both so successful with different approaches? I’d like you to consider that each of them just like each of us should do things we enjoy. They find success is doing what they enjoy. I think Gary really enjoys watching people in person and online to learn so much so he said he thought a dad got the wrong impression when he was watching the guys daughter to see what she was doing on her cell phone. He really wants to know which apps and sites people are using. James Altucher says he still knows what is going on in the world because people will tell you about the important things. I can attest to that! I’m betting James learns a good deal from his weekly podcast where he interviews people who surely bring up some of the day to day topics along with the topics for the episode. Oh he interviewed Gary V which I thought was great and now has me putting the Crush It book on my list to read.
Back to who you should emulate. Some of their actions will vibrate with you in a positive way while others feel like a chore. Trying different things that intrigue sounds great. We all will create our own mix of things we do that lead us to success.After all we can’t emulate all of someone else’s actions, doubtful they even know all the

Tai Lopez’s Mastermind Talk Recap
This is a recap of the Mastermind Talk with Tai Lopez I attended in California.
In addition to learning from the speakers a big benefit is to meet and hear from other entrepreneurs. Sometimes you realize really successful people are very much like you and thus you gain the confidence to achieve more.
It is great to be around people who in my eyes are more successful than I am. It was also fun to hear new ideas, give advice and get advice.
Jay Samit spoke to us – wikipedia info on Jay Samit
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He asked us how many of you would hire a PR agency? I thought I wouldn’t until he explained why we should. You should if you want to partner with a company who has a PR agency and the tip is to higher the same PR agency as the other company you want to work with.
Justin Sener
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Known as the T-shirt Cat Guy, who is successful at selling t-shirts online. He talked about how to create T-shirts and how to market them on facebook. I noted that they create 10 T-shirts, market each on facebook for very little ($5) and then increase the marketing for the ones that sell. Tip – women buy the most t-shirts.
Sites that can set up clothing business: THREADMEUP.COM and
Shopify plug in
Book recommendations from Cole Hatter who runs the Thrive Connect conference are:

Persuasion Skills
by Rentu Basu (I’m almost done with this short book)
and Learn how to speak to people to be better in sales:

Spin Selling
by Neil Rackham

And a marketing recommendation (this is a much larger book)The Advertising Effect
by Adam Ferrier and Jennifer Fleming
A great podcast for learning about Facebook, Linked In and Google advertising:
The Art of Paid Traffic Podcast
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always do sponsored post, never
advertise on the right side
Utilize Facebook Live and Snapchat
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they are the main thing now
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Tai Lopez thoughts

Social media should enhance your life

Challenge yourself – do it for practice

This is a Book Review of Gary Vaynerchuck’s Jab, Jab, Jab, Right Hook
If you want to or need to learn more about social media and how it applies to marketing and business this is a must read. I know a little about advertising and marketing online but this book took my knowledge to a new level. He gives you his insights as to how to use social media and how each plat form is different. The book includes actual examples of ads on the different platforms as well as how to use each platform. And he points out how we should all keep up with the latest and greatest.
With over 80 detailed case studies from Facebook, Twitter, Instagram & Pinterest – this book is a learning material for those who are marketing their businesses online, with social media being the best tool at this point in time.
Below are some of the best lines from the book.
Jab—the one conversation, one engagement at a time that slowly but authentically builds relationships between brands and customers—the  78
but because it embraced authenticity and “realness.” And maybe I needed to make sure that my clients and others who turned to me for advice were doing the same.  106
I’d spent the majority of my time and effort over the years emphasizing the importance of the long view, and teaching people how to communicate in such a way that would develop authentic and active customer relationships.  108
No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.  131
Consider this book a training camp to prepare you to storytell on today’s most important social media sites.  140
But the secret sauce remains the same: The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. Don’t ever forget it, no matter what you learn here.*  150
Where’s your phone? In your back pocket? On the table in front of you? In your hands because you’re using it to read this book? It’s probably somewhere within easy reach, unless you’re one of those people who are constantly misplacing their phones and my question has you rummaging through the laundry basket again or checking under your car seat.  155
HOW SOCIAL BLENDED INTO DIGITAL  183
In fact, adding a social layer to any platform immediately increases its effectiveness.  191
every social media platform has its own language. Yet most of you haven’t bothered to learn it. Most big companies haven’t put in the financial resources, and most small businesses and celebrities aren’t putting in the time.  226   • Delete this highlight
HOW STORYTELLING IS LIKE BOXING  235
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.  246

Another fantastic book that I just had the amazing chance to read recently – a book called Rich On Paper Poor On Life by Philip McKernan. This is the link to the book on Amazon $12.95 kindle, $19.95 paperback.
Quote: We are accustomed to a life where we work endlessly to belong, to assimilate to what is normal, what society dictates us to be. This sort of pressure misaligns us to our true values, to the things the things we truly want against what we work for to achieve.
The real life stories in this book is such an inspiring reflection to make us question the way we are living – are we working towards achieving our goals through the things we are passionate about? Or are we merely existing to please the society that sets the standards on how we are supposed to be – having checklists of accomplishments for success. If you feel are doubtful about the way you’re living your life, feeling stuck, wondering if there is more, GRAB THIS BOOK!
I heard about Philip McKernan first on one of the Mastermind Podcast episodes. To listen to that, soundcloud.com has the episode 28 in which he was featured.

Below are the key notes which are helpful in finding your authentic self.
Many (if not most) people keep their truth inside for fear of looking stupid or because they believe they have nothing to add. How many people have a hidden desire to write, sing, paint, get involved in politics, or start a business? How many of them don’t get involved because they don’t believe they’re good enough? I believe the majority of people feel this way. They won’t speak up or act up as long as they place a low value upon themselves. 136
Our Biggest Fear: The Truth 140
Finding one’s voice is a process that takes time. Life can beat us down. Many of us endure years of being told we shouldn’t believe in ourselves. 141
Fear of speaking in front of others is not our greatest common fear. Our greatest common fear is that we don’t believe that what we have to say matters. In this way, the fear of public speaking stems from a fear of not being loved. Let me repeat: when we say we’re scared of public speaking, what we’re really saying is that we are scared of making a mistake, of being judged. Deep down, we’re afraid of not being loved. 143
I admit there’ve been times I’ve done exactly that. But it wasn’t until I started speaking vulnerably that I felt fulfillment from speaking. 150
In spite of the fact that we fear we won’t be loved, speaking our truth is one of the most important things we can do to put ourselves on the path towards authentic love. 152
The voice I speak of, is our intuition. 157
Who Am I Really Am I really the person I see in the mirror whose face is wrinkled and worn? Or is there something I don’t see in this one-dimensional window? Am I really the work I do or the house I live in? Or is there something I have not yet met within myself? Am I really the husband I am told I am? Or the voice I hear echo back at me when I speak to others? Am I really the person others see when they look at me? Or are they seeing a person through a set of eyes they themselves do not know? What if there is someone within me that I have yet to meet who is better looking than I am, smarter than I believe I am, and more famous than I could ever be? Would you like to meet him? 158
“Success in manufactured in the mind while happiness is cultivated in the soul.” ~ Philip McKernan 170
Individuals were ignoring their own truths. Individuals had lost our own voices. In sum, we got greedy. We forgot what was important. We chose gadgets over happiness, fancy over fulfillment. 245
Looking back, I was one of the lucky ones. I managed to escape the worst of the financial carnage. What I didn’t escape was the loss of my peace of mind. In the pursuit of money and growth for growth’s sake, I did what most of my countrywomen and men did; I ignored passion and happiness in my own life and pursued wealth with the naive assumption that happ