31 min
From cannabis boom to bust: Why Bruce Linton was fired from the company he created Better For It
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- Entrepreneurship
Bruce Linton was the founder and co-CEO of Canopy Growth, the first publicly traded cannabis company in North America. When weed first became legal in Canada, Bruce was riding the high. Under his leadership, Canopy grew into a company valued at around $18-billion. Bruce, in many ways, became the face of the cannabis boom. But things ended badly between Bruce and the company he created. Cannabis sales failed to meet the hype and in 2019, he was fired by the board. So what led to one of the most public business failures in recent memory? Bruce talks about how he got fired, why the cannabis sector hasn’t delivered on its colossal promise and what’s next for him.
Bruce Linton was the founder and co-CEO of Canopy Growth, the first publicly traded cannabis company in North America. When weed first became legal in Canada, Bruce was riding the high. Under his leadership, Canopy grew into a company valued at around $18-billion. Bruce, in many ways, became the face of the cannabis boom. But things ended badly between Bruce and the company he created. Cannabis sales failed to meet the hype and in 2019, he was fired by the board. So what led to one of the most public business failures in recent memory? Bruce talks about how he got fired, why the cannabis sector hasn’t delivered on its colossal promise and what’s next for him.
31 min