Ten Golden Rules Internet Marketing for Law Firms Podcast Ten Golden Rules

Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and share strategies for personal injury law firms to grow and succeed. Chris and I emphasize the value of having a purpose-driven law firm that supports the community and allows attorneys to maintain a work-life balance. We highlight the importance of consistency, persistence, and authenticity in building a successful law practice, alongside the benefits of hyperlocal marketing, email list building, content creation, and masterminds for attorneys. We also talk about leveraging local organizations and teams to generate referrals and build credibility, think about your children’s sports teams!
Chris shares his journey from a liberal arts graduate to a successful law firm owner with 20 years of experience, offering insights into the power of community involvement and the importance of consistent content creation. Throughout our discussion, we emphasize perseverance, authenticity, and leveraging technology to stay ahead in the competitive legal landscape. 
Tune in now for insights that can transform your practice!
Key Topics
02:41 Chris’s story of becoming an attorney by necessity and ignorance, leading to 20 years of growth and learning.04:05 How sponsoring a local sports team enhanced Chris’s law firm's visibility and credibility, which improved SEO through reciprocal links.07:54 The importance of having a system in place to track and manage referrals..10:58 Building a subscriber list for your newsletter, to stay connected and provide valuable content, and most importantly being authentic to effectively build relationships13:05 Charley Mann’s approach on emails and paper newsletters - Be Consistent!14:19 Content marketing for law firms, including creating a content calendar and leveraging masterminds for digital agencies.18:50 How masterminds can help level up a law firm by providing valuable insights and ideas from peers who are further ahead.21:52 How masterminds can be used not just for education but for referrals that come from them.  24:36 Explore your unique niche, while being ethical and authentic.25:15 The importance of vulnerability and creativity in legal marketing while representing your authentic self, and what your firm stands for.26:30 Finding the law school that's going to train you on the new technology. 28:36 Leveraging technology and how a firm that can really leverage tech the best wins in this new economy31:47 Writing down ideas and thoughts is crucial for productivity and remembering them later, using Evernote to assist. 33:17 Books and Podcast recommendations: Ken Hardison, Chris Dreyer, and Charley Mann39:37 Authenticity and persistence pay off in business and personal growth. Chris shares experiences of persevering through challenges and failures, emphasizing the importance of tenacity in business.
Resources Mentioned
*Books*
1. **The E Myth Revisited, by Michael Gerber** - This book is recommended for insights into entrepreneurship.starting your own business and developing systems.
2. **The Magic of Thinking Big, by David Schwartz** - Another highly praised book for business and personal development.
*Apps*
1. **Evernote** - https://evernote.com/ Recommended by Chris Earley for personal productivity.
*Websites*
1. **Chris Earley's...

Join us as I sit down with Charley Mann the mastermind behind $500K Referral Playbook - Transforming Your Law Practice Through Partnerships to uncover the secrets behind building a thriving referral network for law firms. Charley shares his three-pronged referral playbook, emphasizing the power of networking through regular meetups, monthly mailers, and weekly emails. We delve into practical strategies for enhancing your legal practice, including the importance of physical mail, building connections with community leaders, and consistent content creation.
We also explore how successful attorneys like Ben Crump and Gloria Allred leverage their celebrity status, the value of disciplined networking, and innovative VIP box strategies for client referrals. Whether you're looking to elevate your practice or gain insights into effective content distribution, this episode offers actionable advice to help you transform your law firm through strategic partnerships. It is time for you to master the referral engine and make meaningful connections within the legal community.
Key Topics
01:07 Jay shares his personal story of a car accident and its relevance to marketing for law firms.05:18 The true importance of having a consistent referral engine in place, including regular communication and social media presence, and how to stay top of mind with clients and potential referrals.07:31 How Ten Golden Rules created their VIP boxes.10:19 The benefits of BNI for both young and established attorneys. 15:23 The four stages of value creation; getting paid for what you do, what you know, who you know, and getting paid for who you are. (There are only three here listed)26:04 Discover the benefits of moving to a monthly mailer instead of weekly emails. 31:22 Networking with competing attorneys, related professionals, and community leaders to secure referrals.34:55 How in-person meetups can increase kinetic energy and build stronger relationships.36:36 Create content for your emails that focus on one core idea to help maintain engagement. 46:06 Building relationships through podcasts, webinars, and email newsletters can lead to more meetups and opportunities for collaboration.50:40 Publishing content on social media platforms to increase their visibility and reach a wider audience.1:01:47 The importance of measuring processes to achieve outcomes.1:12:23 Charley teases a new business venture related to email marketing.
Resources Mentioned
1. **Website:**
   - http://lawfirmalchemy.com/ - Visitors can access resources and Charley Mann's referral playbook.
2. **Other Mentions:**
   - **Business Network International (BNI) https://www.bni.com/ ** Mentioned as a successful local networking group.
About Charley Mann:
Charley Mann's journey in the legal profession began not as a lawyer, but in marketing, where he mastered the art of building and growing high-profit law firms. As president and lead coach for Great Legal Marketing, he honed his skills before founding Law Firm Alchemy, where he now coaches a select group of law firm owners to achieve 2X-5X growth and develop as leaders. Charley also publishes market-leading courses on growth tools specifically designed for law firms. With over 13 years of experience working exclusively with law firms, he has gained deep insights and identified key patterns in their success. His expertise has made him a sought-after coach and mentor in the legal industry.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with

Today, I’m thrilled to have Vanessa Shaw from Business Growth Academy on the show. Vanessa brings a wealth of experience, including a 21-year career with the United Nations and a shift into life coaching and business development.
In this episode, Vanessa and I dive deep into the art of targeting "champagne clients" for higher-quality engagements and the crucial role of building lasting relationships within your niche. She shares a moving story from her UN days and how those skills now benefit law firm coaching. We also touch on her pioneering virtual coaching programs, challenges faced by women attorneys, and the importance of financial empowerment. 
Don't miss Vanessa's insights on attracting high-quality clients, building strong business relationships, and the 3 big rocks rule for productivity. For more game-changing content, check out the full episode and hit subscribe. Stay ambitious!
Key Topics
02:18 Vanessa’s work in the United Nations High Commissioner for Refugees, scheduling airlifts and teaching governments about asylum and refugee law.05:49 Reinventing herself as a life coach after 9 years as a stay-at-home mom and creates the first major virtual coaching program inside a major law firm.12:35 Insights from her experience at the UN, including diplomacy and cultural competency. 17:32 Gender differences in leadership roles and perceptions of ambition, highlighting that women in law firms face unique challenges related to programming, mindset, and finances. Vanessa developed a program to address the lack of emotional intelligence and soft skills among women attorneys.22:40 The gender pay gap and lack of representation in law firms, emphasizing the need for role models and change.24:28 The importance of personal development and business development for women attorneys. Emphasizes the holistic approach to coaching, covering mindset, finance, HR, and skills.27:46 How eliminating tolerations led to a more simplified and profitable medical practice.31:47 Attorneys should focus on a specific niche to command higher fees and attract better clients.38:42 The "rule of three" for managing tasks and avoiding overwhelm.
Resources Mentioned
Books:
1. **Eat That Frog** by Brian Tracy
2. **The Big Leap** by Gay Hendricks
Apps & Tools:
1. **Oak Journal** - https://oakjournal.com/ 
Websites:
1. **https://businessgrowthacademy.com/ ** - Vanessa Shaw's Website 
Podcasts:
1. **"Diary of a CEO"** - https://www.youtube.com/@thediaryofaceo 
2. **"Get Rich Without Being a Bitch"** - https://businessgrowthacademy.com/podcast/ - Vanessa Shaw's Podcast

About Vanessa Shaw:
Vanessa Shaw is an internationally recognized Business Success Coach and the visionary behind The Business Growth Academy, dedicated to turning entrepreneurial dreams into reality. Her passion for entrepreneurship and freedom led her to create an academy that helps professionals, including attorneys, healthcare providers, financial experts, and marketers, to break the 7-figure ceiling and make a significant impact. With her team of dedicated professionals, Vanessa utilizes proven growth strategies, smart business tools, expert support, and direct accountability to help clients achieve remarkable results, such as doubling their growth in 100 days, enjoying worry-free vacations, and becoming the primary breadwinner...

Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm that can thrive independently of its owner. Through real-life examples and expert advice, listeners will gain a deeper understanding of creating a law firm that is attractive to buyers, maximizes profits, and runs efficiently. Brooke brought her knowledge and expertise to her father and brother's law firm, ultimately leading them to fall in love with the law firm again, not selling it as initially planned.
Tune in to learn about the key principles of business preparation and how to position your law firm for a successful future.
Key Topics
02:56 A look at Brooke’s book "Exit on Top" and the importance of preparing law firms for sale.04:33 The importance of firms not depending on owner's name or image.05:45 The purpose of delegating tasks to build a sustainable business model.08:35 Discussing non-attorney ownership of law firms and preparing for baby boomer retirement.11:33 Valuable insights on transferring ownership of a successful business without triggering tax events.13:20 The importance of starting conversations with CPA and other professionals to prepare for a smooth transition.14:39 A dive into EOS (Entrepreneurial Operating System) and its implementation in their digital marketing agency.15:50 Brooke highlights the importance of technology, particularly Excel and Power BI, for personal productivity in their company and managing multiple sources of data and visualizing it for easy consumption.
Resources Mentioned
**Books**
Exit on Top" by Brooke Lively https://www.amazon.com/Exit-Top-Right-Person-Price-ebook/dp/B0CXC2YCDM
**App**
Microsoft Power BI https://www.microsoft.com/en-us/power-platform/products/power-bi
**Websites**
Cathcap.com - https://cathcap.com/ - Brooke Lively's website 
**Blogs/Websites**
Attorney at Work - https://www.attorneyatwork.com/The Points Guy - https://thepointsguy.com/
About Brooke Lively:
Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. She and her team work with Hall of Famers, INC 5000 businesses, CEOs, and Entrepreneurial Small Business Owners.
With expertise in growth management, creative problem solving and profitability strategy, Brooke has been named one of the ‘Top 25 Women to Watch,’ ‘Fort Worth’s 2016 CFO of the Year’ and is a highly regarded international speaker and author. Brooke has been featured in international media including CNBC, Forbes, Fort Worth Business Journal, Diversity Journal, and Attorney at Work.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is...

In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT and its integration into tasks like legal research, job descriptions, and marketing strategies. Ai has also significantly increased workplace and law firm efficiency, even outperforming lawyers in legal tasks. Jay shares personal insights on using AI tools such as DALL-E for image creation and Fliki for video commercials, shedding light on their potential to revolutionize practices.
The webinar also highlights how immigration attorneys are leveraging TikTok and other platforms to reach clients and generate leads, demonstrating the evolving landscape of legal marketing. Additionally, the industry is increasingly relying on ChatGPT for idea starters then using human editing, quick research, and job descriptions. Jay discusses Google's evolving advertising products, focusing on the importance of Google Screen and local service ads for law firms. He shares success stories from his agency, 10 Golden Rules, and offers actionable tips to enhance your online presence and lead generation efforts.
Let's get started!
Key Topics
04:56 Discusses the use of Chat GPT and other new technologies in law firms. Sharing his experience in digital marketing.12:08 Chat GPT’s potential as a new search engine and a powerful tool for daily life. 24:29 Google's evolution in providing ads and local service ads to law firms.32:03 Secret algorithm for managing local service ads revealed, with emphasis on realism and high-quality leads.40:59 Location, reviews, and optimization are key to improving Google Maps rankings.44:26 Reveals Google autofill strategy for law firms, which appears as suggested search results.48:25 Discusses 10 strategies for law firms, including exclusive lead gen opportunities and AI tools like chat GPT.
Resources Mentioned
**Books:**
Think and Grow Rich by Napoleon Hill.
 **Apps and Websites:**
ChatGPT (by OpenAI) - https://chatgpt.com/Fliki: AI tool for creating video content - https://fliki.ai/DALL-E: An AI tool for creating images in various styles - https://openart.ai/Futurpedia: A site sharing new technologies - https://www.futurepedia.io/Proof Serve: The 'Uber' of document serving - https://www.proofserve.com/Litify: A cloud-based CRM and case management system - https://www.litify.com/Depositions.com: For managing and sharing depositions - https://depositions.comAvvo and Martindale Hubbell (for attorney recommendations) - https://www.martindale-avvo.com/Linden Law - https://www.llinjury.com/Walker Advertising -...

Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially pertinent to legal professionals. Opening up about his experience at online website eDiets.com and health routines and how foundational business practices can significantly impact well-being and professional success. Tune in as Jay reveals the secrets behind his enduring marketing principles and the importance of maintaining balance in all aspects of life. Don't miss this deep dive into the strategies that have made Jay a respected voice in digital marketing and beyond!
Key Topics
00:52 Successful internet marketing led to significant profits.08:22 Better health leads to better life and Business success.18:18 EOS The entrepreneurial operating system, developing core values.    19:20 Monthly results shared, honest results, meetings for accountability.20:35 Staying ahead of trends and applying them to clients and yourselves.
Reach out to Chris Mullins at:
https://intakeacademy.com     
http://www.lawyerstellall.com/
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
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