163 episodes

Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

7-Figure Small with Brian Clark Brian Clark

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Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

    How to Survive and Thrive During a Financial Crisis

    How to Survive and Thrive During a Financial Crisis

    It’s clear now that COVID-19 is having an enormous impact on us all. First and foremost, we’re worried about our health, the health of our loved ones, and for our local community and society in general.

    And then we realize the potential impact on our businesses. Not just the direct impact today, but the ripple effect that’s running through the broader economy.

    It might have been when the event cancellations started. It might have been when clients
    started canceling work that had been promised. It might have been when the government had to shut down many local businesses.

    Regardless of when you realized it, we are now in a state of massive change and uncertainty. Can we stop it from being a financial crisis for us?

    Given all that’s going on, Spencer Sheinin is here to share some ideas with you. Spencer is an entrepreneur with an accounting background, and that powers his firm Shift Financial Insights and allows him to provide simple accounting and financial insights for businesses like yours and mine.

    In this episode, you’ll hear:

    • How to figure out your financial “new normal” and get re-stabilized. Or if that’s not possible, a sense of how much time you have to figure out a plan B.
    • Some cost savings ideas you might not have already thought about.
    • Creative ways to access additional funds to extend your runway.
    • When to consider pivots or new strategic initiatives.
    • How to shift your business model to further rely on outsourcing options.
    • How to rethink your business and your life.
    • How to think about the eventual rebound and prepare to thrive in the future.

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people like you. Right now they’re offering a 30-day, no credit card required free trial to listeners of the podcast. To claim it, just visit FreshBooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 39 min
    How to Focus and Get More Meaningful Work Done

    How to Focus and Get More Meaningful Work Done

    At the beginning of 2020, members of the Unemployable Initiative told us that dealing with distractions was a major challenge for them entering the new year. So we identified one of the foremost experts on the subject and invited him to join us for a guest lecture.

    Nir Eyal literally wrote the book on the subject, called Indistractable. He also wrote the book Hooked, about how to build habit-forming products.

    In this hour-long session, which is a sample of the regular content that is available to members of the Unemployable Initiative, Nir discusses the intersection of those two books and then provides insight from each that we can all apply to our daily lives.

    Among the many topics we cover:

    • What does it take to build habit-forming digital products?
    • How can we manage the internal triggers that cause us to become distracted?
    • What does it mean to “make time for traction”?
    • Why are to-do lists the wrong way to manage priorities?
    • How can we “reimagine tasks” to help us stay engaged in tasks without the need for external rewards?
    • What's the best way to handle email?
    • How does the power of precommitments and pacts work? (And why is it essential that this come after the other steps in becoming Indistractable?)
    • What are some tips for staying focused on big, long-term projects?
    • What can parents to do to help their children become indistractable?

    We hope you enjoy the special edition of the 7-Figure Small podcast. To learn more about the Unemployable Initiative, go to unemployable.com/community.

    • 59 min
    3 Technology Trends That Will Impact Your Business

    3 Technology Trends That Will Impact Your Business

    When it comes to 7-Figure Small businesses, it's all about the creative, empathetic human at the center of it all.

    But it's the tools that truly allow us to augment ourselves to build powerful businesses without investors or employees. In the next few years, technology is going to change things for small business owners at an astonishing rate.

    Yes, we've been hearing about tech such as artificial intelligence (AI), augmented reality (AR), and the internet of things (IoT) for a while now. But it's not really the individual fields that will sneak up on us -- it's the creative convergence of multiple new technologies that quickly change what "best practices" will look like.

    In today's episode, Jerod and I discuss a few of these trends and how they'll interrelate to impact your business:

    1. The Privacy Trade-off

    Outside of the human element, marketing for a 7-Figure Small business is powered by data, scaled by automation, and optimized by analytics. But at what point are we going too far when it comes to the privacy of our prospects?

    A majority of consumers are willing to trade personal data in exchange for personalized and targeted content, products, and other offers. But the moment you go beyond offering more value and cross the line into creepy, you can lose the trust of your audience.

    2. The Impact of 5G

    You've no doubt heard plenty about 5G -- the fifth generation wireless technology for digital cellular networks that began wide deployment in 2019 and will become mainstream this year.

    5G brings three new aspects to the table: bigger channels (to speed up data), lower latency (to be more responsive), and the ability to connect a lot more devices at once (for sensors and smart devices). What that means to you as a marketer and business owner may be more than you think.

    3. Marketing Technology Meets AI

    One thing we've discussed on several occasions is what will happen when various forms of artificial intelligence is baked into your marketing software, such as tools for email, automation, and landing pages.

    We discuss the move to add AI into the landing page and testing platform from Unbounce. This solution is likely more expensive than we'd like, but the point is that soon this will be in all levels of marketing technology, just like automation was once expensive and is now a feature of every email marketing software.

    • 44 min
    How to Create the Environment for 7-Figure Small Success

    How to Create the Environment for 7-Figure Small Success

    We've talked a lot about curation here on the 7-Figure Small podcast. It's a smart, forward-thinking strategy for building an audience, and it is leading to success for many people who do it right.

    But it's important to remember that we are not advocating curation for curation's sake. Curation is a means to an end, not the end in an of itself.

    And in this week's episode, we lay out of the path for how a strategy of building an email audience through curation is the vessel through which you create the environment that can lead to success in building a 7-figure small business. We discuss what that environment consists of, the steps curation helps you take on your way there, and how to figure it all out by leveraging other people's content.

    The end result is the 7-figure small business that fits your goals and lifestyle. This is the path.

    Most importantly, we provide a call to action for anyone who is interested in taking the next step putting this strategy to work for themselves. The URL you need to know is nextlevel7.com, which will give you access to a free email course that goes into more detail than we have time for here.

    So listen to this week's episode, then take the next steps at Next Level 7. This is how you move methodically toward building the 7-figure small business you've been dreaming about.

    • 28 min
    Seth Godin on the Future of Marketing [Rebroadcast]

    Seth Godin on the Future of Marketing [Rebroadcast]

    [Note: This conversation was originally broadcast in April of 2019.]

    If you're paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation -- and it’s already started.

    As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital -- and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.

    Today author, entrepreneur, and educator Seth Godin joins us to share his direct experiences with helping people put the “human” first, while still taking advantage of the ever-powerful tools. Get the ratio right, and the sky’s the limit for even the tiniest of ventures.

    Here are just a few of the highlights from this episode:

    • Is “permission marketing” still the core of what makes marketing work?
    • The enduring power of being human and connecting with other humans.
    • Why consistency is more powerful (and scalable) than authenticity.
    • Why being a better marketer is more about making a conceptual shift than a tactical one.
    • What “status roles” are and why understanding this concept is so important for understanding how humans make decisions.
    • What Seth means when he says, “Most people prefer the blamelessness of ‘I’m for everyone’ than the responsibility of ‘I’m for someone.’”
    • Why automation and AI will not create, but continue, the long-standing trend of technology replacing jobs that don’t require a human touch.

    https://unemployable.com/podcast/future-of-marketing/

    • 37 min
    Freelancers: Build a Network of Advocates that Builds Your Business

    Freelancers: Build a Network of Advocates that Builds Your Business

    Freelancers are the epitome of a company of one. That means you must be the self-reliant core that performs your craft while also running a viable business.

    And yet any truly vibrant core is surrounded by support. Having high quality people around you leads to a better business and lifestyle.

    Some of these people are the ones you rely on to perform tasks that you can’t or shouldn’t. For example, unless you’re a web designer, you shouldn’t be hacking away trying to build your website. The same is true for functions like legal, accounting, and business coaching.

    And then there’s the people who send you new clients. These are your advocates, and they can take many forms, ranging from affiliates to those who simply talk you up when you aren’t even aware of it.

    The question becomes, how do you attract these people? Is it about hustle and hype, or is it more about playing the long game and developing true relationships?

    In this episode, Jay Clouse of Freelance School joins us to talk through ways to attract the people you need to run your business, and the advocates that help you grow it.

    ***

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people like you. Right now they’re offering a 30-day, no credit card required free trial to listeners of the podcast. To claim it, just visit FreshBooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 41 min

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